802 results for '"gen z"'
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Brands & Betterment

... A quantitative overview of youth’s perceptions of how brands impact their self-improvement.More than 7 in 10 U.S. and UK Trendsetters look to brands to help them become their best selves.TOP BRANDS/COMPANIES & BEST SELFTrendsetting youth in the U.S. and UK feel that Apple is doing the best job helping them be their best selves. Nike comes in second among Trendsetters in both countries. U.S. Zs believe in Nike more than any other group when considering how the brand helps them be their best. 151 ...

BMS Body

... -pressed juices | Antioxidant drinks | Kombucha Which of the following types of foods and/or drinks, if any, have you not tried and are not interested in trying? Smoothies | Protein bars | Whole grain foods | Protein shakes | Superfoods | Coconut water | Cold-pressed juices | Antioxidant drinks | Kombucha 63% OF Ys AND 58% OF TEEN Zs THINK THAT WHAT PEOPLE EAT SAYS A LOT ABOUT WHO THEY ARE. DIET DON’TS While wellness is top-of-mind for most Ys, that doesn’t include a strong interest ...

Shopping Preferences

... men, 15% U.S. men).Half of U.S. youth and 40% of UK are more comfortable making purchases if they can see products in person.BRANDEDIn our 2013 Y Report, we explored the decline of visible branding and the growing demand for  goods and blank-slate styles. This attitude has shifted in recent years among young adults who now prefer name brands over generic brands and products with logos over those without logos. Men are more likely than women, and teen Zs are more likely than their Y ...

Brands' Role in Innovation

... than brands in other industries/areas of focus.How much do you agree or disagree with each of the following statements?Strongly/ Somewhat Agree Summary Technology brands have more impact on social issues than other companies | Innovative brands have more impact on social issues than other companies SERVING ALLAs social issues have become a focus among Gen Zs and Gen Ys today, nine in 10 U.S. and eight in 10 UK Trendsetters think innovation should focus on bringing resources/access to ...

Game Changers U.S. Fan Segmentation

... likely to play sports. They generally have a negative perception around the genre, feeling that there’s too much drama, that athletes are over-privileged, and that sports have not evolved to modern times.DEMOGRAPHICSOverall, the fan segments that are more engaged sports fans and players tend to be male dominated, whereas those who are more passive fans or disinterested in sports are more heavily female. In addition, Gen Ys tend to fall into segments that are more engaged with sports, whereas Gen Zs ...

Innovation & Healthcare

... technology helps them relax rather than stresses them out.MORE TECH, LESS STRESSNearly eight in 10 Trendsetters across the U.S. and UK feel more stressed when they do not have any access to technology than when surrounded by it. As youth have grown up with smart devices and technologies at their fingertips, seven in 10 U.S. and UK Trendsetters agree technology is a distraction from/eases the stress of daily life rather than an addition to it. These sentiments towards tech are especially true among Gen Zs ...

Marketing & Advertising

... . Trendsetters are even more eager than the overall population of youth to crave entertainment from brands. Men in both the U.S. and UK are more likely than women to want brands to create more gaming content, whereas women are more likely than men to want more experiential entertainment (such as real life destinations and theme parks). Teen Zs are more likely than Gen Ys to want brands to create more social media-related entertainment.Which of the following, if any, are you interested in seeing brands create ...

Sports & Food & Beverage

... , offer more food and drinks that are from local brands, and provide more healthy options overall. Gen Ys in both the U.S. and UK are significantly more likely than teen Zs in both countries to want venues to provide these types of options.How strongly do you agree or disagree with each of the following statements?Summary Of Strongly/Somewhat Agree I wish more sporting venues let you bring your own food and drinks | I wish more sporting venues included the cost of food and drinks in their ticket ...

Financial Attitudes

... /guardians. Ys, more so than Zs, define financial independence in these ways. How strongly do you agree or disagree with each of the following statements?Summary Of Strongly/Somewhat Agree You are not truly financially independent if you have debt | You are not truly financially independent if you live with your parents/guardians You are not truly financially independent if you have debt | You are not truly financially independent if you live with your parents/guardians PAYING BACKThere is ...

Betterment & Health/Wellness

... outdated practice. Ys in the U.S. are more likely than U.S. Zs to agree with both of these statements.How strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I am comfortable using an app to find doctors that are close to me/available | Having to make an appointment to see a doctor when I feel unwell is an outdated practice FIRST HEALTH STEPSMore than six in 10 youth across the U.S. and UK try to treat themselves as their first step when feeling ...