All You(th) Can Eat Nov 30, 2020 ... Exploring Gen Z and Millennial food & beverage preferences and dietary habits.Amidst a bifurcated approach to eating right now wherein today’s young adults are simultaneously eating healthier, yet treating themselves to indulgent and nostalgic snacks when they want to, Gen Zs and Millennials are forging new dietary habits that are both highly-individualized and more intuitive.Burnt out by the diet culture that’s characterized much of this country’s approach to eating, they’re starting to ...
Flexible Fitness Nov 30, 2020 ... How young adults are embracing inclusive & connected exercise in 2020.As gyms and small studios within the $828 billion physical activity market struggled to reinvent their offerings at the start of the Covid-19 pandemic, this sudden and severe industry interruption created space for young consumers to take their physical health into their own hands. With their newfound fitness freedom, young adults are adopting a hybrid approach to exercise that blends both online and offline touchpoints ...
Report Webinar Sep 09, 2020 ... On Tuesday, September 1 the Cassandra Team held an exclusive client-only webinar, where we discussed how youth culture is being impacted by the Covid-19 pandemic, giving rise to new cultural trends, attitudinal shifts, and behavioral changes in its wake.We had great turnout for our webinar, but just in case you missed it, you may listen to the webinar here. This webinar was the culmination of our “Cassandra Special Edition” Covid-19 reporting, which we published bi-weekly for Cassandra members ...
Brand Takeaways Aug 23, 2020 ... with the Gen Z and Millennial values you’ve read up on thus far. We also outlined an eminent example of a brand living out and acting on its values: Ben & Jerry’s, which youth in our Cassandra Collective specifically name-checked even as we were conducting secondary research that confirmed this. ...
Opportunity Knocks Dec 14, 2018 ... the opportunity is: whether it’s a new job, a lower cost of living, or the ability to pursue a passion. Additionally, it’s no longer an expectation to be able to find a sense of community where one lives, nor are young people seeking it in their physical neighborhoods (see Welcome To The Club), so community isn’t as much a consideration when choosing to move as it once was. Previous generations wouldn’t have felt as comfortable moving somewhere they didn’t have a community to belong to, but it’s ...
Influence Buy Category Dec 12, 2019 ... The following piece compares the influencer categories modern youth follow against the categories in which they make purchases to provide insight on how your brand can tap into new areas of interest and drive ROI.Cassandra asked young consumers about the influencer categories they follow, as well as the categories in which they’ve made purchases. The data from these two questions was analyzed to discover the correlations between the influencer categories modern youth follow and the purchases ...
Find Your Place Dec 17, 2018 ... While Gen Ys and Zs are the most digitally connected cohorts, they're struggling to find their sense of belonging in person, as evidenced by their approach to home and travel, creating a need for brands to help them obtain it. While modern young adults are more connected to others online than ever before, which would seem to make them experience a greater sense of community than their predecessors, many are lacking it offline, with their approach to home and travel compounding this ...
Home & Away Marketing Tips Dec 02, 2018 ... strengthening their IRL sense of community will position a brand favorably in young consumers’ eyes. The following marketing tips can provide inspiration for brands and ultimately help them establish authentic connections between them and on-the-go young consumers. - 1. Help Create Community - Modern youth are a transient cohort who frequently move for opportunities and passion points, and they don’t feel the need to settle down before they try to accomplish their goals and follow their whims ...
Defining Generations Mar 26, 2019 ... The following wheels define each generation according to the six external factors that have shaped their internal values, providing brands a clear picture of the four cohorts and what makes them distinct.To truly understand a generation, one must look beyond age and life stage and examine the external forces that have shaped each generation during their childhood and adolescence—key periods during which young people are the most open and impressionable. Cassandra defines generations based ...
Generational Comparison Chart Mar 25, 2019 ... This chart displays the characteristics of each generation according to the six external factors that shaped their internal values, allowing brands to easily compare and contrast the four generations.To truly understand a generation, one must look beyond age and life stage and examine the external forces that shaped each generation during their childhood and adolescence—key periods during which young people are the most open and impressionable. Cassandra defines generations based on six ...
