Entertainment Mar 05, 2019 ... true for you?Please select all that apply. I listen to at least some music every day | I watch some amount of TV every day | I do at least some reading every day (not including reading for work) | It's overwhelming to choose a new TV show/movie to watch Across the U.S. and UK, fewer than 1 in 4 Gen Ys, Xers, and Boomers believe their generation is accurately reflected in entertainment.ENTERTAINMENT GO-TOSWhich of the following, if any, have you done in the past 3 months for entertainment ...
BMS Mind Jun 23, 2015 ... A quantitative overview of mental health and wellness habits and preferences70% of Ys feel that people can’t call themselves healthy if they don’t pay attention to their mental health. MIND MATTERS Ys, and Trendsetters in particular, have taken steps in the past year to advance and maintain their mental health. Nearly two in 10 use brain power or memory apps and read self-help books. One in 10 Ys and 15% of Trendsetters have even joined support groups to help their mental state. Likewise, they ...
BMS Brands and Marketing Jun 25, 2015 ... A quantitative overview of consumer opinion regarding the relationship between brands and health and wellnessBRAND PREFERENCES Ys would much prefer wellness products from large national brands (67%) to those from boutique brands (33%). However, they don’t seek to broadcast their brand affiliations, with a slight majority (54%) preferring their athletic apparel without logos. Women are especially likely to feel this way. Trendsetters and teen Zs, on the other hand, would prefer that their ...
BMS Wellness Segmentation Jun 18, 2015 ... A quantitative breakdown of five types of wellness consumers, as uncovered by our researchWELLNESS PERSONAS Below is a breakdown of how Gen Ys describe themselves in regard to their relationship with wellness. Our exploration into the makeup of each consumer group will help you better understand this generation’s preferences, attitudes, and behaviors across the wellness spectrum. Wellness Mavens | Wellness Explorers | Wellness Observers | Wellness Averse Wellness Mavens are a small group of ...
Social Activities Nov 27, 2017 ... UK, youth are less likely to take part in these same activities with their friends, though they are still the top-ranked activities. In both the U.S. and the UK, women are more likely than men to do these activities with their friends, while U.S. Zs more so than Ys and UK Ys more so than Zs do each of these things with friends.Which of the following activities, if any, would you want to do with a friend?Please select all that apply. Shop in-store | Go to the movie theater | Eat a meal at ...
Global Y View Sep 22, 2014 global ... A quantitative overview of the outlook, attitudes, and preferences among Ys around the world. 7 IN 10 GLOBAL Ys SAY THE WORLD HAS BECOME SMALLER BECAUSE OF TECHNOLOGY TECHNOLOGY MAKES THE WORLD GO 'ROUND It’s never been easier for young people to connect, learn, and communicate with peers around the world. Global Ys (GYs) agree that the Internet in particular has fueled this new perception of connectedness that transcends borders. In fact, 91% of Ys in both China and India agree that ...
Bingeing Nov 23, 2016 ... % of those in the U.S. and 63% of those in the UK citing entertainment value as their main motivation for bingeing. Gen Ys are more likely than teen Zs to binge for entertainment value, as are women in comparison to men. Youth who binge also do so to relax, to help them avoid boredom, and to have a form of escape.For which of the following reasons do you binge entertainment and/or media?Those who bingePlease select all that apply. It's entertaining | It's relaxing | It helps me avoid being ...
Brands Mar 02, 2019 ... products/services | Make me a happier person | Be available 24/7 | Make me feel like I matter rather than just trying to sell to me | Give me behind-the-scenes content (e.g., how a product is made, show their creative process) | Show me how other consumers use its products/services | Make me a better person | Communicate with me one-on-one | None of these 7 in 10 U.S. and UK Ys and Xers are willing to give up some of their basic personal information (e.g., birthday, email ...
Spending Behaviors & Attitudes Aug 27, 2017 ... youth continue to pay for services they don’t use merely because it’s a hassle to unsubscribe or re-subscribe.20% of youth and 27% of Trendsetters hide money from themselves so that they don’t spend it.19% of global Ys have financed a major purchase, other than a car or home.SPENDING BEYOND THEIR MEANSMore than seven in 10 youth say they are there certain things on which they are willing to spend willing to spend beyond their means, largely groceries (24%), following by clothing (15%) and travel (15 ...
Global Y Consumer Sep 25, 2014 global retail brick-and-mortar e-commerce sharing economy shopping ... A quantitative overview of global Ys’ shopping and consumption habits.ON/OFF SHOPPERS In-store purchases account for a little more than half of GYs’ shopping, yet online and mobile purchases have been growing, with Ys in Asia leading the way. In general, shopping via mobile device is much more common in developing countries (India, China, South Korea). In the UK and Brazil, online shopping on a PC over a mobile device is much more common. In general, what percentage of your shopping takes place ...
