Anti-Social Media Dec 13, 2017 marketing media & entertainment social media ROI (Return on Image) ... enticing channel surfing alternatives, like a mobile and more personal version of reality TV. Despite the fact that Stories and relatively new platform features like polls and filters create a more interactive experience for the user, many young people feel that, in general, social media feels more passive than it used to and less conducive to connecting. Young people, including Trendsetters, are doing more observing than posting; six in 10 in the U.S. and UK say they tend to do more lurking and ...
Gen Z Global Trends Jun 13, 2017 gen z global ... , Guangdong Province, which is also home to hundreds of remote-control toy manufacturers. There, China is shaping its own technical advantage in remote-control toys thanks to computer-aided design and production, as well as integration with new acoustic and opto-electronic technologies. Brands will need to keep these shifts and preferences in mind when marketing to Chinese children or expanding into this space. - DENMARK: HAILING HYGGE - For young Danish consumers, coziness is king. Associated with ...
Inside Out Jun 21, 2017 gen z blended equality religion spirituality ... they’re living it. However, this poses an interesting conundrum for a generation that prizes individuality. If the cause is an increase in diversity among Zs, the effect may actually be the exact opposite: if everyone is diverse, is anyone diverse? As proponents of inclusivity, it’s not just diverse races and ethnicities that Zs are embracing, but also genders, sexual orientations, physical abilities, and religions—the last of which is evolving to become a new frontier of diversity, as Zs are ...
Risk Management Jun 23, 2017 alcohol fashion & beauty gen z drugs politics ... hesitant to give them a bad name, for fear they’ll live up to it. However, for all the positives that researchers have noted about Zs—being good workers, being empathetic, being responsible—they also embody a quality that their older peers may find less appealing: they’re traditional and conservative, both in action and mindset. This is a departure for youth in general, and one that brands across all categories must recognize if they want to accurately depict and target this ...
Self Made Marketing Tips Sep 09, 2017 career home marketing money branding ... These marketing directives and examples act as guidelines for engaging young adults across the areas of work, finances, and home.Work, finances, and home are three areas that are core to youth’s sense of self, making them relevant to brands across all categories. As Gen Ys and Zs disrupt industries, each is crafting his or her own unique version of career, financial security, and home life, and brands need to adapt now to catch up to their demands and expectations. These takeaways will guide ...
Generational Comparison Chart Mar 25, 2019 ... external factors: pop culture, parenting styles, shifting social norms, game changing events, socioeconomic conditions, and tech advancements. The confluence of these factors, experienced in the crucible of young adulthood, impact a generation’s core values, and thus, their behaviors now and in the future. For example, the pop culture that Boomers experienced made them idealistic, the shifting social norms that Ys experienced made them politically aware, and so on and so forth. To see an even more in ...
Marketing Tips Mar 13, 2017 marketing play sports ... These marketing tips and examples serve as a playbook for engaging young generations around sports.Gen Ys and Zs don’t regard sports as merely a category; it’s integrated into their lives even if they aren’t the most diehard fan or athlete themselves. With the democratization of sports, young adults feel a greater sense of investment in the industry than ever before, and brands, too, should invest their time and money in this arena to engage them. About half of young people believe that in the ...
Game Of Life(style) Mar 25, 2017 food & beverage marketing collaborations sports style ... The culture around sports has begun to supersede the game itself in terms of young fans' interest, revealing an opportunity for brands to tap into the unique lifestyle elements that each league presents.Increasingly, brands are finding that in order to attract young consumers and differentiate themselves from competitors, they need to put less focus on the products or services they offer and instead showcase the lifestyles that they represent. Sports are not immune to this youth-driven movement ...
Variety Show Dec 06, 2016 global media & entertainment Fempowerment ... Youth are hungry for diverse—though not merely politically correct—entertainment that reflects the culturally varied society in which they live. Mention “diversity in entertainment” and certain subjects probably come to mind—the recent #OscarsSoWhite boycott or the call to action from stars like Jennifer Lawrence and Emma Watson for equal pay for actresses, perhaps. These movements reflect youth’s politically charged desire to subvert outdated systems, but they’re also ...
Play The Game Mar 15, 2017 community play sports ... Young generations are passionate about playing sports, but are facing challenges, including high costs and safety concerns, prompting them to turn to brands for support.Young people are passionate about playing sports, but they’re confronted with several issues hindering their involvement. Namely, the high costs of sports, as well as growing concern over sports-related injuries, are impacting the future of sports participation in terms of what games young people play and how/where they ...