The Mental Health Perspective Apr 12, 2020 ... -19 as Millennials and Zs are coping with the effects of social distancing, isolation, and uncertainty.For Gen Zs, they are relying on their pragmatism, as well as their openness about their mental health needs to get through their current daily challenges. On the whole, they’re comfortable openly talking about their issues and know when and how to seek help. They don’t see sharing mental health struggles as being vulnerable but rather as a logical approach to maintaining their overall health ...
For Your Entertainment Mar 18, 2019 ... bingeing content. In the U.S., 41% of Zs, 37% of Ys and Xers, and 29% of Boomers have binge-watched a TV show in the past year, while in the UK, 39% of Zs, 35% of Ys and Xers, and 16% of Boomers have reported doing so. Ys grew up with the advent of the Internet and Zs have never known a time without it, and these technologies have shaped their expectations for immediate gratification, especially when it comes to entertainment. And while Boomers and Xers characteristically possess more patience, having ...
Brand Takeaways Aug 23, 2020 ... The key things brands need to knowNow that you understand what Gen Zs and Millennials care about, Cassandra’s key Brand Takeaways will help your business navigate today’s challenging landscape with current marketplace examples. This section includes five tenets that outline how your brand can incorporate the new value shift we’re outlining into your marketing, messaging, product design, and internal structure in order to communicate from the inside out that your brand is more deeply aligned ...
The Generational Manifesto Mar 24, 2019 ... collectively shape their identity. Whereas studying people by life stage allows brands to understand what is affecting consumers during a particular period of time, generational research provides a lens into who consumers are overall, and therefore, how they will behave in the future. Meanwhile, categorizing people by life stage is increasingly irrelevant as traditional milestones and timelines no longer apply. Consider how Gen Zs are experiencing an Accelerated Adulthood and questioning the value of ...
Home & Away Entertainment Trends Dec 06, 2018 ... Young people are transforming downtime in the airport into an exciting and entertaining experience, as well as giving rise to genres that reflect their behaviors when it comes to travel and community. When it comes to the journey to and from a destination, modern youth are seeking to make it more entertaining, especially the time spent waiting at the airport. Over half of youth in the U.S. and UK (55% and 53%, respectively) dread spending time at the airport, and approximately three in 10 youth ...
Global Home & Away Trends Dec 03, 2018 ... A snapshot of what's happening in the realms of travel and community around the world.Travel and community are evolving in different ways and at different speeds around the world. The following trends address what’s emerging and where, and how both concepts form and change alongside developments in geopolitical policy and the growth of a social media-educated, more adventurous consumer who also has disposable income to spend. Notably, domestic tourism is on the rise as state tourism boards tap ...
State Of The Art Sep 15, 2018 ... As A.I. is being trained to supplement the creative process, brands have new ways to enrich their creative assets, but they need to ensure they still emphasize the involvement of the human creators to resonate with modern youth.Creativity has long been regarded as a “human-only” capacity: the sacred and untouchable space that functions as the delineator of man from machine. Within the general fear that technology and automation will fully take over human jobs (along with seemingly all other ...
Future Of Healthcare & Medicine Sep 11, 2018 ... Innovations in healthcare and medicine offer new ways for consumers to achieve a high quality of life. The purpose of innovation is to improve people’s lives, and innovations in healthcare and medicine can have incredibly tangible results when it comes to quality and longevity of life. Unfortunately, the healthcare system earns few merits in young people’s eyes: of 23 categories, they rank it second to last as being innovative, ahead of only workplace/employment. As such, when ranking those ...
Where Young Adults Live: Now & In The Future Dec 16, 2018 ... A visual representation of where Gen Ys and Zs in the U.S. and UK live currently, and where they envision themselves living in five, 10, and 20 years.Young people today are more transient than previous generations, and their desire and willingness to move to new places is not merely due to life stage; we asked Gen Ys aged 22-34 and Gen Zs aged 14-21 in the U.S. and UK where they live now and where they want to be living in five, 10, and 20 years. As depicted in the visuals below, they are ...
Defining Generations Mar 26, 2019 ... The following wheels define each generation according to the six external factors that have shaped their internal values, providing brands a clear picture of the four cohorts and what makes them distinct.To truly understand a generation, one must look beyond age and life stage and examine the external forces that have shaped each generation during their childhood and adolescence—key periods during which young people are the most open and impressionable. Cassandra defines generations based ...
