PLEASE DON’T STOP THE MUSIC Jun 29, 2022 ... activation, Anheuser-Busch InBev is giving out POAPs – or “Proof of Attendance Protocol” NFTs – to tout its Bud Light Seltzer brand at Governor’s Ball, Lollapalooza, and Stagecoach. - VEGAN BRANDS - Music festivals are a no-brainer for food brands. Thousands upon thousands of hungry fans, most of whom are young consumers, with disposable income and who are, as we reported in our food and beverage report, eager for interesting culinary experiences. Just Egg, a plant-based egg startup, handed out more ...