598 results for '"gen y"'
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Global Y Media

... A quantitative overview of global Ys’ media preferences and consumption habits. 82% OF GLOBAL Ys SAY ENTERTAINMENT HELPS THEM FEEL MORE CONNECTED TO OTHER CULTURES. IN CHINA, 92% OF Ys FEEL THIS WAY. THOUGHTS ON ENTERTAINMENT People all around the globe watch the same things on their cellphones and the Internet. If a song is a hit, it is a hit everywhere—for instance, ‘Gangnam Style.’ Who hasn’t heard it? KRISTOPHER, 22, BRAZILI like to watch documentaries to learn the history ...

Money, Finances, & Spending

... among U.S. Zs and Ys. FINDING FINANCIAL SECURITYHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I'm often stressed out about my finances | I worry I won't have enough money to retire | I feel guilty about my spending habits | I don't think I'll ever have financial security | I don't know what to do with my money PRIORITIZED CATEGORY SPENDING HABITSWhich of the following categories, if any, do you find yourself prioritizing when it comes ...

Betterment & Learning

... and feel a responsibility to do so, and they also believe education has become more social and cool in recent years. Youth in the U.S. are more likely than those in the UK, as are U.S. Zs compared to U.S. Ys, to agree with each statement.How strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I like to share my knowledge with friends | Education/learning has become more social in recent years | Education/learning has become cooler in recent ...

A&S Dating And Relationships

... on a wedding | Having a wedding is a luxury only some people can afford THE REAL ME Many young people say that their friends know them as well as their parents or significant other do, showing how their relationship with their friends has been elevated to a primary status. Teen Zs are even more likely than Ys to say their friends know them well, demonstrating the importance friendships play during this life stage. As Ys and Zs actively and openly share their lives on their social networks ...

Current Financial Situation

... insurance and life insurance, as are Ys compared to Zs, likely because the former are required to have their own policies independent of their families.Which of the following, if any, do you currently have?Please select all that apply. Health insurance | Life insurance | Homeowner's/renter's insurance (Base: Those Who Own/Rent A Home) Health insurance | Life insurance | Homeowner's/renter's insurance FINANCIAL RESOURCES AND ASSETSFew young people have financial assets such as stocks and bonds ...

Retail

... A quantitative overview of generational attitudes and preferences toward retail. SHOPPING PREFERENCESPlease select one statement from each pair below that you agree with more. I prefer to shop in-store | I prefer to shop online | I like to take my time and browse in stores | I like to get in and out of stores quickly | I prefer to shop via a mobile device (e.g., cellphone, tablet) | I prefer to shop via a laptop/desktop computer Among U.S. Zs, Ys, Xers, and Boomers, 1 in 3 ...

Work Worries

... ;Which of the following, if any, do you trust?Please select all that apply. HR (human resources department) | Large corporations | Startups HR (human resources department) | Large corporations | Startups Zs (17%) are more worried than Ys (13%) that robots/machines may one day take over their job.WRONGDOINGS AT WORKThree-quarters of young adults and 78% of Trendsetters believe that companies tend to take advantage of young workers, with women being more likely than men to agree with this ...

Betterment & Social Media

... likely to use apps or tools to improve their appearance on social media posts, compared to men and Ys respectively.Which of the following statements, if any, are true for you?Please select all that apply. I use apps/filters to improve my appearance in pictures I post on social media | I have tools/devices to improve my appearance in pictures I post on social media Two-thirds of U.S. and UK youth say they represent their authentic self on their social media accounts.SOCIALLY MOTIVATED ...

Mixing & Mingling

... A quantitative overview of how youth spend their free time socializing with friends.U.S. and UK youth spend an average of 3 nights a week going out.TIME SPENT SOCIALIZINGDuring an average weekday, youth and Trendsetters spend roughly five hours a day socializing. On the weekends, the average time spent socializing increases to 6.4 hours among U.S. Trendsetters and 6.23 hours among UK Trendsetters. Zs in the U.S. spend more time socializing during the week than Ys in the U.S., as well as their ...

Global Y Identity

... A quantitative overview of who global Ys are personally and what you need to know about their generation. STATE OF MIND While the media often characterizes Ys as “narcissists” and “lazy,” GYs don’t view themselves this way. Rather, they tend to self-identify as “realistic” and “responsible.” “Open-minded” is also a key descriptor. Ys in India, South Africa, and Brazil are more likely to say they are “creative,” “innovative,” and “entrepreneurial.” Which of the following do you consider yourself ...