648 results for '"social media"'
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Popular Culture & Food/Beverage

... on social media. This is likely because culture around eating and drinking naturally pervades their day; to wit, only 18% of young people do not follow the category at all. Women more so than men and youth aged 22-34 more so than those aged 14-21 to feel this way. Youth in China, India, and Indonesia are particularly likely to follow and get inspiration around food and beverages.Please select which statements, if any, are true to you about each of the following categories.Food/Beverage Summary I ...

Brands & Marketing

... A quantitative overview of how consumers view advertising and the channels they want brands to use to communicate with them.ADS & ENDORSEMENTSFamiliarity plays a large role in the mind of the consumer. Roughly seven in 10 U.S. and UK youth want to see ads and marketing campaigns with real people in them rather than celebrities. Another seven in 10 Trendsetters say they are more likely to buy a product or service if a friend promotes it or if a social media influencer likes it than if a ...

Generational Divides

... UK agree most people in their generation are "slacktivists" (e.g., only doing something that requires minimal effort, like signing an online petition or liking a post on social media).WHO’S AT FAULT IN POLITICSWhich generation is most at fault for today's...Political problems My parent's generation | My generation | My grandparent's generation WHO’S AT FAULT FOR THE ECONOMYWhich generation is most at fault for today's...Economic problems My parent's generation | My generation | My ...

In-Store Vs. Online Shopping

... salesperson rather than going to the register | No-checkout (a frictionless/cashierless checkout option, e.g., Amazon Go, Dirty Lemon) | Brand swag/physical takeaways (e.g., stickers, buttons, postcards) | Check-in for location-based rewards (e.g., Swarm, Yelp) | Social media influencer curated selection of products (i.e., recommends a list of products they like) | Social media influencer branded products (e.g., Something Navy x Nordstrom) | Augmented reality (e.g., app allows you to ...

Popular Culture & Beauty/Grooming

... A quantitative overview of global youth’s preferences and perceptions about beauty/grooming.FOLLOWING BEAUTY & GROOMINGNearly one in three global youth follow popular culture around beauty/grooming, find inspiration from this category on social media, or are interested in learning more about this space. Women dominate the beauty/grooming space over men, as do those aged 22-34 compared to their younger counterparts aged 14-21. Four in 10 (40%) youth in China and South Africa are most interested ...

Maxed Out

... A quantitative overview of young people's attitudes and behaviors of time spent on activities.Nearly 3 in 5 U.S. and UK Trendsetters free they are too busy than not busy enough. ACTIVITIES WHEN FEELING STRESSED OR OVERWHELMEDWhich of the following, if any, do you do when you feel stressed or overwhelmed?Select all that apply. Listen to music | Watch TV/movies | Sleep | Scroll social media | Play video games | Clean | Talk to a friend/family member | Hangout with family ...

Popular Culture & Gaming

... about a third get inspiration related to gaming from social media. Women, on the other hand, are more likely than men to say they don’t’ follow the category. A majority of youth in China follow gaming culture, and nearly 4 in 10 get gaming inspiration from social media. One in 3 young people in Spain, China, Indonesia, and South Africa would like to learn more about gaming.Please select which statements, if any, are true to you about each of the following categoriesGaming Summary I Follow Popular ...

Popular Culture & Movies

... A quantitative overview of youth’s attitudes and preferences towards movies.FOLLOWING MOVIESNearly half (48%) of all global youth follow popular culture around movies today. Youth in China (64%), France (55%), and Turkey (54%) are the most likely of any country to follow popular culture in this category. One-third of global youth also find inspiration from movies on social media, and another quarter are interested in learning more about movies in general.Please select which statements, if any ...

Trends, Inspiration, & Learning

... ., supplements, treatments) | Vehicles (e.g., cars, bikes) | Travel (e.g., plane tickets, accommodations) | Bars/clubs | Children's items (e.g., diapers, kids clothing) | Pet care | Household supplies (e.g., cleaning supplies, toilet paper) | Garden/outdoor SOCIAL MEDIA INSPIRATION BY CATEGORYWhich of the following, if any, are true for you in each of the categories listed below?I Get Inspiration For This Category On Social Media Summary Clothing | Beauty/grooming (e.g., hair care, makeup ...

Popular Culture & Brands

... my country Reflect my culture | Reflect male culture in my country | Reflect female culture in my country | Reflect LGBTQ culture in my country BRAND FEATUREDOne in four global youth like when brands feature celebrities and social media influencers in their advertising. Interest in brands featuring social media influencers jumps to nearly four in 10 youth within Nigeria, South Africa, India, and Mexico.Which of the following, if any, are true for you?Please select all that apply. I ...