Control Center 21+ Mar 25, 2018 health & wellness technology quantified self ... In an increasingly chaotic world, young generations are seeking control over all aspects of their lives—improving themselves and, by extension, improving the world.As young people seek to improve themselves, there is a driving force behind many of their efforts: a need to take control of their lives. For Gen Ys, this is a significant shift from years past, in which they experienced an extended adolescence and outsourced many responsibilities, such as housing, bills, and even scheduling ...
R&R (Rest & Replay) Mar 15, 2018 health & wellness marketing media & entertainment mindfulness ... Entertainment that evokes mindfulness is on the rise, as young consumers drive demand for content that relieves stress and enhances their mental state.While the constant influx of content that modern consumers are exposed to can incite much anxiety, young adults are turning this problem caused by their access into a solution. Increasingly, they're navigating through the noise in the online realm and creating and consuming content that provides catharsis. Much as they embrace methods of ...
Best Dressed Mar 16, 2018 fashion & beauty retail clothing shopping style ... Young people are focusing on building their personal style and improving their outward appearance in an extension of their inward efforts to better themselves.As they strive for self-improvement, young people are working on themselves from the outside in by turning to style as a tool for betterment. Rather than flipping through a fashion magazine like previous generations or scrolling through social media as they may be expected to nowadays, modern youth are relying on their internal compass ...
Some Other Time Dec 10, 2017 technology apps friends social media ... illogical pressure to be always at the beck and call of their friends, families, and employers. In fact, they have come to feel that to expect an immediate response from friends—as well as sending additional texts asking why one isn’t responding—is rude as it places too much demand on others. They’re sensitive having been on the other end of such an experience themselves. Youth today recognize a need to check out occasionally from the constant lure of their phones, social media, and even ...
Global Social Trends Dec 06, 2017 social life friends nightlife social media ... A snapshot of the cultural trends impacting global youth's social lives - GERMANY: JOIN THE CLUB - In a world in which social media is making us less social (see Anti-Social Media), Germany is maintaining a strong focus on face-to-face socializing through Vereine: clubs dedicated to sports and other cultural activities for almost every possible interest. Vereine are highly organized and rules based, a sort of mini democracy that allow members to enhance their social lives in a ...
House Funders Sep 17, 2017 community home money ... Young adults are finding workarounds to achieve homeownership to make it more relevant to their lives as well as financially attainable.Gen Ys are often blamed for hurting the housing market, with the media emphasizing that most aren’t able to afford the cost of homeownership and many don’t want to be tied down by it anyway, but such statements are greatly exaggerated; only 13% of young adults who do not own a home say they do not want to buy a home because they feel like it would tie them down ...
Self Made Marketing Tips Sep 09, 2017 career home marketing money branding ... your brand in its efforts to engage young adults across these three pillars, which, in turn, impact the rest of their lifestyles. - 1. Celebrate young adults' unique life paths. - Young generations are challenging long-standing norms when it comes to Making A Living. They don't necessarily strive for the same measures of success as their predecessors, nor each other, and brands need to reflect their individual, alternative aspirations when it comes to forging their own way and determining how ...
Millennials' Seven Day Sober Diary Dec 15, 2017 alcohol health & wellness social life friends nightlife ... An ethnography of Millennials who chose to abstain from alcohol for a week & how it impacted their lives.For The Social Status Report, we found three Gen Ys in the U.S. and three in the UK who normally drink socially, but wanted to abstain from alcohol for a week for various reasons and were willing to keep a diary of their experience. All participants, who are of legal drinking age, revealed what social plans, if any, they participated in daily, how not drinking affected their social life ...
Glutton Goals Jun 14, 2017 food & beverage gen z body image social media soda ... Indulgent food and beverages are Gen Zs' vice of choice, and they’re using culinary culture as a channel to showcase their creativity and assert their independence.Gen Zs have been praised as many things during their brief time on this earth—dream consumers, world saviors—but they also share a less laudable title: the first generation to have a shorter life expectancy than their parents due to unprecedented childhood obesity rates. Thankfully, their dismal fate is showing signs ...
Millennials’ Vision Boards Mar 13, 2018 career food & beverage gen y health & wellness social life spending travel diet fitness mindfulness ... An ethnography taking a look at how Millennials foresee their futures by mapping out a vision board.To get a comprehensive picture of how youth envision their self-improvement efforts panning out, we asked five Gen Ys in the U.S. and five in the UK to compose a vision board for 2018, depicting what they’re doing for self-betterment. Participants used images, quotes, and written explanation to share their personal goals for the year and help provide inspiration. The vision boards displayed many ...