Future Of Travel, Transportation, & Infrastructure Sep 10, 2018 ... travel becomes more efficient, it will be valuable to brands to understand the technologies that are shaping how their young consumers live, work, and travelINNOVATIONS IN TRAVELBetween lugging around heavy baggage, the paranoia of forgetting a passport, and the long waits to get through airport security, travel can be a stressful experience. Thankfully, advances in technology are making the end-to-end travel experience more efficient and hands-free. Innovations in storage, baggage check-in, and ...
Global Innovation Trends Sep 07, 2018 ... “wearables” points to a larger trend in tech that is increasingly discreet, so much so that wearables are only headed more towards living under the skin. In Sweden, where biohacking culture is strong, thousands of people have chosen to place microchips underneath their skin for practical reasons: the chips function as an automatic credit card or other type of transactional card. In Germany the thousands of people who have also implanted themselves with microchips have a similar reason ...
Innovation IRL: Profiles Of Modern Youth Sep 09, 2018 ... An ethnography of young people’s innovation usage over the course of a week.For The Innovation Outlook, we asked three young people in the U.S. and three in the UK to keep a diary of the innovations they used in their personal life over the course of a week, excluding basic functions on mobile devices and computers (e.g., texting, sending an email, using the Internet). Before embarking upon the week, we asked the participants to categorize themselves based on their innovation attitude, as ...
15 Minutes Of Fandom Jun 20, 2018 ... more opportunities to express their fandom than ever, but fandom as we knew it is actually diminishing. Today’s youth are increasingly reticent to label themselves, literally or figuratively, with their fandom, seeing it as pigeonholing them culturally. They don’t want to align too closely with any particular cultural label for fear of cutting themselves off from other cultural influences. For example, if one identifies clearly as a fan of Afrofuturism, will that halt others from introducing him or ...
Origin Story Jun 23, 2018 media & entertainment movies music streaming TV ... Increasingly, young consumers want to consume foreign popular culture in its original form, rather than versions that are adapted for their country.Modern youth around the world increasingly dislike when an aspect of popular culture is remade for different countries, whether it be a TV show, movie, song, etc. More and more, they're gravitating towards the original, authentic version, even if it's not in their native language. Young consumers revel in the ease with which foreign culture spreads ...
Culture Spotlight On Spain Jun 07, 2018 ... Spain is delivering new genres of music and TV shows to international fans, while traditions are being bucked within its own country.Spain has seen a lot of progress inside and outside of its borders. Many young people in the country have taken to activism to push social changes that must come from the government. Meanwhile, other countries are looking to inject Spanish culture into their own lifestyles and also cater to their many Spanish-speaking citizens who experience a language barrier ...
Culture First, Country Second Jun 26, 2018 ... If content aligns with modern youth's personal taste, they'll embrace it from any country, meaning brands need to be on top of culture from everywhere to understand what can spread anywhere.Today, any piece of popular culture, from music to fashion to art, is more important to a young person than the country from which it comes. If content is captivating, it will reach the youth audience no matter where they live; for example, TV shows from Turkey are gaining a strong youth audience in Latin ...
Culture Spotlight On The U.S. Jun 15, 2018 ... modern American households. Netflix has also brought content from other countries to its platform without modifying it for an American audience, such as Devilman Crybaby (Japan) and Ingobernable (Mexico), which appeals to young consumers' preference for Origin Stories. The 2018 UCLA Hollywood Diversity Report showed that Americans rate shows with diverse casts higher than those lacking in diversity. A major stride in television inclusivity is from traditional ...
Generational Comparison Chart Mar 25, 2019 ... This chart displays the characteristics of each generation according to the six external factors that shaped their internal values, allowing brands to easily compare and contrast the four generations.To truly understand a generation, one must look beyond age and life stage and examine the external forces that shaped each generation during their childhood and adolescence—key periods during which young people are the most open and impressionable. Cassandra defines generations based on six ...
Peer Improvement Mar 24, 2018 social life friends ... As young people engage in betterment alongside their friends, peer pressure morphs into peer motivation for self-improvement.When considering the concept of peer pressure, it generally evokes a negative notion of feeling forced to do something bad, wrong, or risky at the behest of one’s peers. For modern youth, a new version of peer pressure actually involves one’s peers encouraging them to engage in self-improvement. Friends are prompting one another to be more in touch with their emotions, to ...
