598 results for '"gen y"'
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Gen Z Zscape

... tweens to say that their romantic relationships are of primary importance. What relationship is most important to you at this point in your life? My relationship with my... Parent(s) | Friends | Siblings | Partner/Significant other | Co-workers Characteristics As the first generation of true digital natives, nearly two-thirds of teenage Zs describe themselves as being good with technology. That compares to only 28% of Ys when they were teens. The recent focus on creativity has resulted in a ...

Financial Attitudes

... /guardians. Ys, more so than Zs, define financial independence in these ways. How strongly do you agree or disagree with each of the following statements?Summary Of Strongly/Somewhat Agree You are not truly financially independent if you have debt | You are not truly financially independent if you live with your parents/guardians You are not truly financially independent if you have debt | You are not truly financially independent if you live with your parents/guardians PAYING BACKThere is ...

Quality > Quantity Friendships

... the UK would turn to their best friends for advice regarding other friendships, family issues, and romantic relationships. Women and Gen Zs are more likely than men and Gen Ys, respectively, to seek out advice from their best friends for personal dilemmas or general life scenarios.Who, if anyone, would you turn to for advice on each of the following topics?Please select all that apply. - My Best Friends Summary Friend relationships | Family issues | Romantic relationships | Career/school ...

Living Preferences

... a good friend, and this is especially true for U.S. youth. Women are significantly more likely than men to feel this way, as are Trendsetters compared to the overall population of youth. However, assuming they were single, the majority of young people would prefer to live alone than with someone else. Ys are significantly more likely than Zs to say if they were single they’d want to live alone.Please select one statement from each pair below that you agree with more. Live with a good friend ...

Digital My Social Life

... its drama. However, Ys, especially 24- to 34-year-olds, still use the site and appreciate how it keeps them in touch with distant connections. Social sites that offer entertainment and levity are replacing Facebook in many ways. YouTube is by far the coolest social network, topping other sites on key drivers such as making users laugh, helping them learn new things, and improving their mood. Instagram is also rapidly growing in users’ esteem, particularly among teens and Trendsetters. It keeps ...

Socializing At Home

... A qualitative overview of the role of home in socializing with friends. 68% of UK youth and 61% of youth in the U.S. say that staying in is the new going out, and 6 in 10 prefer to do so.NO FOMOSeven in 10 youth across the U.S. and UK feel more comfortable turning down social plans then they did a year ago. U.S. Trendsetters (75%) are the most comfortable doing so, followed by Zs in the UK (72%) and Ys in the U.S. (69%). When canceling plans with friends, four in 10 Trendsetters do so ...

Sports & Entertainment

... an enjoyable form of family-friendly entertainment. Moreover, the majority of young people in both the U.S. and UK find the stories around sports to be just as interesting as the games/events themselves. Young people like sports-related entertainment so much that half crave even more options in this genre. Young men and Gen Ys are significantly more likely than young women and teen Zs respectively to enjoy sports-related entertainment content.How strongly do you agree or disagree with each of the ...

Spending & Travel

... treat myself | I typically buy new clothes/shoes before going on a trip Nearly 1 in 5 Gen Ys in the U.S. and UK say their parents help pay for them to go on vacation/holiday with them.TRAVEL RELATED PURCHASESWhich of the following, if any, have you done or are you interested in doing?U.S. TrendsettersSelect all that apply Paid to check a bag | Bought a business class ticket | Bought a first class ticket | Paid for an upgrade to first class | Paid for an upgrade to business class ...

Media Mix

... | 151 | 151 | 151 | 151 WIDE VARIETY Young adults want to be well-rounded in terms of their entertainment habits. Nearly three-quarters of U.S. and UK youth consume a wide variety of entertainment in order to have a larger breadth of knowledge, and about nine in 10 Trendsetters do so, too. Additionally, more than six in 10 youth and about eight in 10 Trendsetters consume a variety of entertainment to relate to more people. U.S. Gen Ys are more likely than their U.S. teen Z counterparts as ...

The Future Of Innovation

... A quantitative overview of youth’s perceptions toward the future of innovation and technology.1 in 3 UK and 1 in 5 U.S. Trendsetters do not want to get the first version of a new technology.OUTSIDE INTERESTSOnce portrayed as far-fetched ideas in sci-fi movies, space travel and traveling at the speed of light are now becoming IRL innovations for Gen Ys and Gen Zs. Nearly half of U.S. and UK Trendsetters are interested in space travel/tourism, and another four in 10 are also interested in hyper ...