Direct-To-Consumer (DTC) Jun 07, 2019 ... )?Select all that apply. They're cheaper | It's convenient | They offer promotions/deals | They're higher quality | They're trendy/cool | They're customizable | They're innovative (e.g., materials or processes) | Others recommend them | I like their advertising | They have transparent practices/pricing | I like that they offer subscriptions | I like their social media content | They give me branded swag with my purchase (e.g., stickers, pins) | There is a sense ...
Popular Culture & TV May 23, 2018 ... A quantitative overview of youth’s TV consumption and preferences.41% of global youth can’t go a day without watching TV, with women and those aged 30-34 most likely to say so.INSPIRATION AND INTEREST IN TVMore than 4 in 10 global youth follow popular culture around TV, and a third get inspiration for this category from social media. This is particularly true among those aged 22-34. Young people in India, the U.S., South Africa, and Nigeria are most likely to follow TV. Those in Japan and ...
Popular Culture Overview May 25, 2018 ... Music | Health/wellness | Technology | Comedy/humor | Movies | Food/beverage culture | Travel | Social media | News/current events | Books | Beauty/grooming | TV shows | Fashion/style | Video games (e.g., app-based games, PC games, console games) | Sports | Live events (e.g., concerts, plays, sporting events) | Art/design | Digital culture (e.g., memes, GIFs) | Politics/social causes | Dance | Celebrity culture (e.g., movie stars, social media stars) | Drinking (e.g., cocktails ...
Brands & Marketing Jun 05, 2019 ... | Recommendations from sales associates | Social media influencer endorsement | Celebrity endorsements/spokespeople | Other thing(s) | Nothing SOCIAL INFLUENCE & PURCHASESWhich of the following, if any, are true for you?Select all that apply. I have been inspired to buy something because I saw someone else post about having purchased the same thing online | I have created a social media post around a purchase I've made (e.g., posting an unboxing video to Instagram or Youtube) | I like to ...
Technology Mar 06, 2019 ... | Spending time online makes me feel better about myself | I want to be famous | The Internet helps me live a healthier life TECH ACTIONS & USAGEWhich of the following best describes your experience with these actions, products, or services? Turned off email notifications/stopped checking email for a period of time | Temporarily deleted or deactivated my social media accounts | Taken a digital detox (i.e., going a certain amount of time without using digital devices) | Purposefully left my ...
Gen Z Landscape Jun 10, 2017 ... Zs are also passionate about gaming and movies. Getting good grades, art and design, and cooking/food-related activities are more important to young people in the U.S. than those in the UK.Which of the following, if any, are you personally passionate about?Please select all that apply. Music | Gaming | Getting good grades/learning | Movies | TV shows | Technology | Reading | Art/design | Cooking/food/ restaurants | Sports | Social media | Shopping | Travel | Science | Nature/the ...
Celebrity & Pop Culture Nov 25, 2016 ... While youth think their generation is too consumed with pop culture, they nevertheless regard it as a fundamental part of society and, increasingly, a source of inspiration for their personal and professional lives.Favorite celebrities or influencers that U.S. youth follow on social media. 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 Favorite celebrities or influencers that UK youth follow on social media. 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 ...
Travel Buddies Nov 21, 2018 ... family (e.g., grandparents, aunts/uncles, cousins) | Classmates | Coworkers | Community group (e.g., religious group, alumni group) | Other | None, I prefer to travel alone 37% of U.S. and UK Trendsetters look for a sense of community when traveling.MEETING OTHERS WHILE TRAVELINGWhich of the following, if any, have you done for the purpose of meeting people while traveling?Select all that apply Connected on social media | Gone to a bar | Gone to a food/beverage event | Hung out in ...
Entertainment Landscape Nov 27, 2016 ... Entertainment—particularly music and streaming video—is an ever-present and important part of youth’s lives, and they’re willing to splurge on such content as it provides inspiration and offers touchpoints for connection.IMPORTANCE OF ENTERTAINMENTEntertainment is a huge part of youth’s lives. The largest number of young adults in both the U.S. and UK say music is vital to their life, with movies and social media following as second and third most vital, respectively. Streaming ...
Brands & Betterment Feb 27, 2018 ... | Coupons or promo codes | TV commercials | A friend's post on social media | Ads on social media | Positive reviews in magazines/publications | An influencer's post on social media | In-store promotions | Events | Print ads | Radio ads | Celebrity endorsements | None of the above PRODUCT IMPROVEMENTWhen thinking about self-improvement products, about four in 10 U.S. and UK Trendsetters prefer to buy accessories, clothing, and home décor or furniture from a boutique or ...