Parenting In Partnership Jun 18, 2016 family parenting children friends ... Parenting is becoming more communal, with modern moms and dads involving their friend groups in their family lives.Gen Y is redefining adulthood, and one of the key ways in which they are doing so is by leveraging their friend groups as a primary support network. They’re living with roommates longer, they’re turning to friends for career advice, and they’re even asking for friends’ approval on their choice of partner or spouse. Friends have taken on new roles in Ys' adult lives, and ...
Major Dads Jun 10, 2016 family parenting dads ... , by default, were front and center as nurturers, while fathers were relegated to the background as family breadwinners. Mothers bore the brunt of parenting challenges, from diaper changing to sleep training, while fathers had the privilege of swooping in as the lovable clown available for five minutes of roughhousing before handing duties back over to mom. Today, that divide of parenting responsibilities is morphing for a number of reasons. For one, Gen Ys are inherently open-minded and ...
Marketing Tips Mar 10, 2016 marketing social consciousness causes and issues corporate responsibility ... These marketing directives and examples act as guidelines for engaging in social good. Youth believe brands have the power to improve the world, and expect them to demonstrate an authentic sense of social consciousness. In fact, 65% of American youth and 56% of British youth think that it’s companies, not their governments, that can make the biggest positive impact in the world. Below are tips for how your brand can participate in resolving local and global problems and guide individuals ...
Money Talks Dec 06, 2015 money relationships banking ... Young adults work to maintain financial identities and habits as individuals in relationships and strive to be transparent about money with their partners. Having lived through a recession and coming of age saddled with student loan debt, money has become a central concern for Generations Y and Z around the world as they grow into adulthood. Even their romantic relationships aren’t immune to the influence of their entrenched financial footprints, spending habits, and attitudes about money. Not ...
Realistic Optimism Feb 27, 2016 social consciousness activism causes and issues corporate responsibility politics ... Youth have a bleak outlook about the direction of the world, but their characteristic optimism is driving them to reconcile such negativity through new approaches to societal betterment.While the youth population is divided across political values, a unifying sentiment clearly emerged throughout the research conducted for this report: these are dark days. While they have adjusted in the aftermath of numerous tragedies and economic hardships throughout their lives (namely, 9/11 and a historic ...
(Gender) Role Playing Dec 03, 2015 gender global relationships equality feminism Gender Neutral ... Around the world, less restrictive gender roles are giving rise to new romantic and sexual freedoms among youth—but with new freedoms come new anxieties. Today’s youth are less confined by traditional gender roles than were previous generations, freeing them to live and love, for the most part, without the burden of adhering to antiquated societal expectations. Though some countries are more progressive than others, one truth is becoming universal: your sex no longer determines the ...
The New Friend Zone Dec 08, 2015 global relationships dating friends marriage ... of some of our words, too. These things make the environment around happy and memorable." RISHU, 32, INDIA It’s a testament to the prioritization of friendship among youth that couples continue to enjoy active social lives, both together and individually, after they enter an exclusive relationship. In the past, coupling up typically meant forfeiting an active social calendar for the steadiness of domestic life, but today, the impact is minimal. Marriage no longer equals “settling down ...
Marketing Tips Sep 16, 2015 marketing ... These marketing directives and examples act as guidelines for engaging young consumers in modern adulthood. As young people today take an unconventional, customizable approach to adulthood, marketers need to understand and accurately reflect their new reality. Young generations are empowered to chart their own course and are challenging longstanding societal expectations of what it means to be a grown-up. However, to date, more than half of young people (51%) say that brands don’t understand ...
Well at Work Jun 11, 2015 career health & wellness open offices work-life balance ... that cultivate not just physical wellbeing but also social and financial wellbeing for themselves and their peers. Ys are seeking employers that acknowledge their desire for work/life integration and encourage physical and mental wellness from both the top down and the bottom up. In response to this shift, forward-thinking companies looking to attract and retain them are finding creative ways to update their cultures and policies to acknowledge this generation's prioritization of wellness – and are ...
Debranded Oct 05, 2015 ... Conspicuously branded items were once coveted for their ability to denote that their bearer or wearer belonged to a particular brand tribe, and so possessed a particular style. But with the rise of extreme individualism, young consumers no longer want to be associated en masse with a predefined style or type; they no longer desire that brands define them. As a result, we’re seeing the decline of visible branding, and in its place a growing demand for Debranded goods and blank-slate styles ...
