598 results for '"gen y"'
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Building Brand Loyalty

... from an expert | Recommendations from sales associates | Social media personality endorsement | Celebrity endorsements/ spokespeople CREATE CONNECTIONSToday’s youth crave more ways to connect with brands in person. If a brand has a physical presence, 28% of U.S. youth and 20% of UK youth feel more connected to it. Teen Zs are even more likely than Ys to feel connected to brands with a physical presence. However, all is not golden for brick-and-mortar stores: more than a quarter of ...

Betterment & Mindfulness

... mental wellness than past generations, and 74% of U.S. and UK women agree. Eight in 10 UK Trendsetters and 74% in the U.S. feel that there is less of a stigma around mental health issues today than in the past, with Ys in both countries being more likely to feel this way than Zs.How strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary My generation is more concerned about mental wellness than past generations | There is less of a stigma around ...

Gaming

... both young adults in general and Trendsetters. Women in both countries are significantly more likely than men to enjoy classic board games and puzzle games. Men on the other hand are more likely than women to prefer nearly all other types of games. Teen Zs are more interested than Gen Ys in simulation games and sandbox games. Which genres of games, if any, do you like to play?Please select all that apply. Racing games (e.g., Mario Kart) | Classic board games (e.g., Clue, Monopoly ...

Betterment & Beauty/Grooming

... one statement from each pair below that you agree with more. I would prefer to age naturally | I would prefer to have cosmetic surgery | I consider self-care treatments to be an indulgence | I consider self-care treatments to be necessities 3 in 10 youth trust beauty/grooming companies. BUYING BEAUTY PRODUCTSWhen it comes to buying beauty products, 81% of U.S. youth and 75% of UK youth prefer to purchase from brands that align with their values and goals. In the U.S. 84% of Ys prefer this ...

Digital My Gaming Life

... young players would have an improved opinion of brands that sponsor or create games for them to experience. They are also willing to spend money on in-app purchases. About a third are willing to pay to gain access to additional game levels, special features, or gear for their characters. PLAY TIME Nearly three-quarters of Mainstream and Trendsetters play mobile games at least once a week; their high interest in this activity holds true across gender and age groups. Older Ys have more varied interest ...

Social Media Habits

... social media rather than Hollywood stars.SOCIAL MEDIA INFLUENCESEight in 10 Trendsetters agree that they derive inspiration from social media today. Zs in the UK (74%) as well as women in the U.S. (72%) and UK (70%) are more likely than Ys and men to obtain this creative inspiration. And while 69% of UK youth and 65% of U.S. youth feel that social media helps them feel close to their friends, seven in 10 youth also feel that social media is making people less social these days—creating a fine ...

Brands' Role in Innovation

... than brands in other industries/areas of focus.How much do you agree or disagree with each of the following statements?Strongly/ Somewhat Agree Summary Technology brands have more impact on social issues than other companies | Innovative brands have more impact on social issues than other companies SERVING ALLAs social issues have become a focus among Gen Zs and Gen Ys today, nine in 10 U.S. and eight in 10 UK Trendsetters think innovation should focus on bringing resources/access to ...

Children's Activities

... don’t get lost for the next generation in today’s technology-filled world. Please select the one statement from each set that most closely aligns with your views. More time on physical play | Equal balance | More time on digital play DO IT ALLGen Ys have a penchant for collecting experiences, so it’s fitting that those who are parents want their children to be able to see and do as much as possible from a young age, too. Parents want their children to enjoy just being kids, namely by ...

Digital My Private Life

... their data safe. However, when a trusted brand experiences a security breach, it takes many 14- to 34-year-olds a long time to feel confident about the brand again.SHARE SHY Even though young people are fully entrenched in social media, only about 1 in 10 say that they share a lot about themselves online. Older Ys are more willing than their younger counterparts to share personal information in the public sphere. This is likely due to the fact that they have long been on social media and are ...

Job Search & Consideration

... | Corporate brand (e.g., what the company stands for) | Corporate social responsibility (e.g., company's donations to charity/social improvement) | Company name recognition | Permission to bring my pet to work COMPANY PROSYoung people, especially Trendsetters, want to work for companies that are transparent and charitable. Zs, more so than Ys, are attracted to companies that exhibit these characteristics, as are women compared to men. When it comes to transparency, young adults want companies to ...