Millennials’ Vision Boards Mar 13, 2018 career food & beverage gen y health & wellness social life spending travel diet fitness mindfulness ... An ethnography taking a look at how Millennials foresee their futures by mapping out a vision board.To get a comprehensive picture of how youth envision their self-improvement efforts panning out, we asked five Gen Ys in the U.S. and five in the UK to compose a vision board for 2018, depicting what they’re doing for self-betterment. Participants used images, quotes, and written explanation to share their personal goals for the year and help provide inspiration. The vision boards displayed many ...
Eco-Exhibitionists Sep 14, 2017 design home technology appliances cars ... Sustainability and its associated design are becoming ever more aspirational to young people, giving brands an opportunity to leverage youth’s desire to be seen as eco-conscious and innovative. Mention someone with solar panels on their roof, a compost heap in their backyard, or a hybrid in their garage as recently as the early 2000s and the perception was that they were somewhat of a social outlier—a holdover hippie or elitist from the Bay Area perhaps—admirable for their eco ...
Self Made Global Trends Sep 10, 2017 career home money coworking spaces finance ... A snapshot of cultural trends related to work, finance, and home life impacting young people around the world. - CHINA: STAR SEARCH - Chinese employers have taken to Western astrology to predict more than what their week may bring, but also who they may hire, as reported by The New York Times. Employers and employees alike are using their zodiac sign to depict how they work best and who would work best with them. Managers are taking into account how different signs relate together, and which ...
Risk Management Jun 23, 2017 alcohol fashion & beauty gen z drugs politics ... Gen Zs are adopting a more traditional and conservative approach to life, seeking to mitigate risks and challenges to achieve their version of social progress.Youth are generally seen as challenging the norms and rules set forth by their elders, establishing a movement that aligns with their unique values. This reality tends to earn them a negative reputation from their older counterparts: the Silent Generation considered Boomers to be a “wild child” group; Boomers considered Gen X to be ...
The Financial Update Jun 11, 2024 ... Cassandra's The Financial Update ReportWelcome to Cassandra's "The Financial Update" ReportWe recommend downloading the PDF or viewing the following slides in full screen mode. ...
Millennials' Seven Day Sober Diary Dec 15, 2017 alcohol health & wellness social life friends nightlife ... An ethnography of Millennials who chose to abstain from alcohol for a week & how it impacted their lives.For The Social Status Report, we found three Gen Ys in the U.S. and three in the UK who normally drink socially, but wanted to abstain from alcohol for a week for various reasons and were willing to keep a diary of their experience. All participants, who are of legal drinking age, revealed what social plans, if any, they participated in daily, how not drinking affected their social life ...
Sports Clubbing Mar 26, 2017 alcohol play social life friends nightlife sports ... Young adults are mainly socializing around sports, regarding it as a more relevant and meaningful form of nightlife than many alternatives.As sports have grown from a lifestyle among those who love particular games to infiltrate nearly every part of popular culture, young people en masse are joining the party—literally—regarding sports as a key opportunity to let loose and obtain fulfilling social lives. Sports have always provided an occasion to celebrate, but increasingly, they’re ...
Gen Z Global Trends Jun 13, 2017 gen z global ... A snapshot of cultural trends impacting Gen Zs around the world. - AUSTRALIA: SARTORIAL SHIFT - Zs Down Under are defying gender norms; young males are the new trendsetters when it comes to style. According to the AMP Capital Shopping Centres’ annual Recommended Retail Practice Report, male Z shoppers are more fashion-focused than their female counterparts. Nearly half (46%) of male Zs say they're more interested in staying ahead of popular trends than female Zs (36%). They also ...
Game Of Life(style) Mar 25, 2017 food & beverage marketing collaborations sports style ... . The challenge, however, is that it requires a significant change in the game plan for the industry: putting less focus on the game happening on the field or court while increasingly featuring the surrounding culture. Sports leagues and teams are uniquely poised to capitalize on this key marketing shift because they already have strongly defined cultures, thanks in large part to players and highly engaged fans. Despite public perception that young adults are less interested in sports than past ...
Marketing Tips Mar 13, 2017 marketing play sports ... These marketing tips and examples serve as a playbook for engaging young generations around sports.Gen Ys and Zs don’t regard sports as merely a category; it’s integrated into their lives even if they aren’t the most diehard fan or athlete themselves. With the democratization of sports, young adults feel a greater sense of investment in the industry than ever before, and brands, too, should invest their time and money in this arena to engage them. About half of young people believe that in the ...