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Involvement In Social Causes

... because they are encouraged to do so by friends and family, many more opt to do so because they care about specific causes and believe getting involved makes them better people. UK youth are more likely than their American counterparts to feel inspired to take action with social causes through news or entertainment media.Which of the following, if any, are reasons why you get involved in social causes?Please select all that apply. I care about them | It makes me a better person | I feel an issue is ...

Home Life

... involved with, but are not married to. Very few (5%) live with close friends or someone they didn’t know before moving in together (3%).Who of the following people, if any, do you currently live with?Please select all that apply. My parent(s)/legal guardian(s) | My sibling(s) | My spouse | My child(ren) | I live alone | Someone I am romantically involved with (not my spouse) | Other family members | Close friend(s) that I knew prior to living together | My grandparent(s) | Someone/people ...

Love Dating

... (Base: Aged 19-34) | Uses recreational drugs (not marijuana) (Base: Aged 19-34) | Uses marijuana (Base: Aged 19-34) | Is unmotivated | Smokes cigarettes | Uses foul language/ Swears a lot | Is overweight | Doesn't challenge me intellectually | Has poor spelling and grammar | Doesn't want to have children | My family doesn't approve of | Is too short for me | Is too focused on career | Is obsessed with exercise | My friends don't approve of | Has medical issues | Isn't ...

Innovation & Social Media

... A quantitative overview of youth’s attitudes and behaviors towards social media.7 in 10 Trendsetters in the U.S. and UK feel their friends and family are always accessible because of technology.QUALITY OF CONNECTIONNearly four in five U.S. and UK Trendsetters agree technology makes them feel more connected rather than more isolated, while another seven in 10 agree tech has enhanced rather than diminished the quality of their social relationships.Please select one statement from each pair below ...

Betterment & Fitness

... my peers/friends to exercise | Other | I do not exercise 92% of UK Trendsetters and 89% of U.S. Trendsetters agree that being healthy helps make them the best version of themselves.WORKOUT ROUTINEAbout seven in 10 U.S. and UK youth prefer to work out alone. Another six in 10 prefer to direct their own exercise routine rather than attend a class or engage with a trainer, and prefer to workout at home over a gym/studio. Please select one statement from each pair below that you agree with ...

Worldly Improvement

... one in two Trendsetters and youth have traveled to visit family, and U.S. women (51%) are more likely than U.S. men (37%) to make these travel plans.For which of the following reasons, if any, have you taken a personal trip/traveled in the past year?Please select all that apply To relax | To get away | To visit family | To try something new | To experience a different type of environment (e.g., mountains, rural area, big city) | To visit friends | For a special occasion (e.g ...

In-Store Vs. Online Shopping

... compare prices | Take a picture or screenshot of the product I want to purchase | Look at/review a product I want to then purchase online | Search for the product on the retailer's website | Message friends/family about the product I am considering | Search for the product on another retailer's website | Talk with sales associates about the product I am considering | Scan a barcode/QR code to look up product information | Search for the product on second hand sites (e.g., eBay ...

Game Changers UK Fan Segmentation

... with their friends and to have met someone they've dated through sports. Challenger Fans and Casual Fans are the most likely to say their enjoyment of sports is centered around the social aspect of the genre, rather than the games or events themselves, making them an ideal target for branded experiences that take place outside of game time. Which of the following, if any, are true for you? I regularly discuss sports with my friends | I structure my social life around sports | I have dated ...

Gen Z Zscape

... | Sports 151 Meet the Zs Zs are optimistic about what the future holds and think that anything is possible if they put their minds to it. The majority also feel like they have enough time to just be kids/teens and have fun. Teens are more likely than younger Zs to be multitaskers, which limits their time for fun. Zs are also increasingly global as they grow older; 51% of teens like to visit other countries, and 44% have friends in other countries. Which of the following, if any, are true for you? I ...

Game Changers U.S. Fan Segmentation

... than the games or events. While nearly 1 in 3 Casual Fans regularly discuss sports with their friends, Super Fans are by far the most likely to do so, showcasing the central role that the genre plays in their lives. Super Fans are significantly more likely than other segments to admit to structuring their social life around sports and to dating someone they met through sports.Which of the following, if any, are true for you? I regularly discuss sports with my friends | I structure my social life ...