598 results for '"gen y"'
Filter by:

Data

Marketing & Advertising

... . Trendsetters are even more eager than the overall population of youth to crave entertainment from brands. Men in both the U.S. and UK are more likely than women to want brands to create more gaming content, whereas women are more likely than men to want more experiential entertainment (such as real life destinations and theme parks). Teen Zs are more likely than Gen Ys to want brands to create more social media-related entertainment.Which of the following, if any, are you interested in seeing brands create ...

Sports & Food & Beverage

... , offer more food and drinks that are from local brands, and provide more healthy options overall. Gen Ys in both the U.S. and UK are significantly more likely than teen Zs in both countries to want venues to provide these types of options.How strongly do you agree or disagree with each of the following statements?Summary Of Strongly/Somewhat Agree I wish more sporting venues let you bring your own food and drinks | I wish more sporting venues included the cost of food and drinks in their ticket ...

Digital My Mobile Life

... show no indication of scaling back their usage. Young consumers are so heavily dependent on their mobile devices because they connect them to the world. They are avid users of mobile messaging apps, the number of which has exploded in the past year. Teens, more so than their older counterparts, have a particular fondness for apps that offer ephemerality, noting that they grant more freedom to be themselves. Older Ys are also heavy mobile messaging users, though they gravitate toward those offered ...

POP Landscape

... A quantitative overview of youth's relationship with pop culturePOP KNOWLEDGE FUELS CONVERSATION Keeping tabs on pop culture and current events is a priority for young people today. They make a point to know enough to be able to contribute to the conversations around them. Older Ys are more likely than teens to take an active interest in staying up to date with pop culture, and to be on the cutting edge of pop culture news and trends. Which of the following best describes how much you know ...

Betterment & Health/Wellness

... outdated practice. Ys in the U.S. are more likely than U.S. Zs to agree with both of these statements.How strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I am comfortable using an app to find doctors that are close to me/available | Having to make an appointment to see a doctor when I feel unwell is an outdated practice FIRST HEALTH STEPSMore than six in 10 youth across the U.S. and UK try to treat themselves as their first step when feeling ...

For The Love Of The Game

... the U.S. and UK are significantly more likely than women to say watching and playing sports, and following their favorite teams and players, are vital parts of their lives. Following favorite teams and players is also more important to Gen Ys than to teen Zs. How vital to your life, if at all, are each of the following?Summary Of Can't Live Without/Very Important Part Of My Life Following my favorite teams | Watching sports | Playing sports | Following my favorite players TOP 10 WORDS ...

Gen Z Landscape

... | Not getting enough attention on social media (for example, getting likes, followers) | My extracurricular activities (for example, playing instruments, playing sports) | Getting too much attention on social media (for example, getting likes, followers) WORLD VIEWTrendsetters are far more likely than the general population of youth to think there is too much negativity in the world, but they’re also more likely to say they’re hopeful about the future. However, unlike Gen Ys’ notoriously ...

Gen Z Money and Spending

... restaurants, vacations, and cars. Smart Spenders Zs are conscious consumers, researching products and making sure they are getting a good value before they buy. They aren't big impulse shoppers. That said, they do like to buy and own things (unlike Ys), prefering material goods over experiences. And more than a third are willing to splurge on certain purchases. In general, teens are more more likely than tweens to be spenders, and they are also more interested in having quality items. Which of the ...

TV, Movies & Books

... types of TV shows. Even more Trendsetters than the general population of youth enjoy these types of shows the most. Youth say their least favorite types of shows are musicals, talent, and nature-related shows. Women in the U.S. and UK are more likely than men to say they like almost all show types. Gen Ys are more likely than teen Zs to enjoy food-related and history shows.Which of the following types of TV shows, if any, do you like to watch the most?Please select all that apply. Comedy | Drama ...

Game Changers U.S. Fan Segmentation

... likely to play sports. They generally have a negative perception around the genre, feeling that there’s too much drama, that athletes are over-privileged, and that sports have not evolved to modern times.DEMOGRAPHICSOverall, the fan segments that are more engaged sports fans and players tend to be male dominated, whereas those who are more passive fans or disinterested in sports are more heavily female. In addition, Gen Ys tend to fall into segments that are more engaged with sports, whereas Gen Zs ...