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Macrotrends

Stage Of The Game

... , there's an influx of content in the works that puts the spotlight on the players involved in sports—not just the athletes, but also the many people who have a role in their personal and professional lives, too.Increased interest in this entertainment genre is only fitting given that young adults strive to be well-informed about the sports world to keep up with the cultural conversation, and they're drawn to entertainment that gives them a behind-the-scenes perspective (see Scene Stealers ...

Play The Game

... play them. Young generations’ interest in playing sports is only growing given the importance they place on health and wellness, as well as the trend of sports becoming a greater part of culture, but their access to do so is shrinking. Four in 10 young adults consider playing sports vital to their lives, and this is especially true for Trendsetters (69% in the UK and 56% in the U.S.). This gives brands a key opportunity to ease the problems young people face as athletes and aspiring athletes ...

Variety Show

... part of a larger cultural shift that transcends racial or gender boundaries. To Generations Y and Z, diversity is about radical inclusivity, where race, gender, age, ethnicity, religion, and sexual orientation can have a place both in front of the camera and also behind the scenes. While they appreciate that creators are making efforts to be inclusive, they feel that entertainment often misses the mark by merely adding diverse characters to be politically correct rather than fully ...

Re-New

... Youth are driving a countertrend in entertainment: they crave familiar content from brands as it relieves the weight of having to discover and immerse themselves in entirely new narratives.While youth take pride in discovering what’s new and next in entertainment and being the first to tell others, they also consider it a burden. They feel pressure to always be finding TV shows, movies, podcasts, etc. before the masses because being in-the-know boosts one’s social cred. However, lately, they’re ...

Genre Trends

... Amidst the abundance of entertainment options available today, the following genres are standing out.As there’s always a new TV show, book, song, or other entertainment release at consumers’ disposal, it’s more important than ever for entertainment creators to give audiences what they want and remain relevant to the cultural conversation. - 1. Crime Time - Though society’s current obsession with true crime may initially come across as morbid, there’s more to it than macabre fascination ...

Creating For The Creators

... Entertainment companies and brands must reconsider their offerings because youth are adding their own creative lens to content and becoming competitive entertainers in their own right.Gens Y and Z are creators by nature, and they not only view modern media as a place for professional storytelling but also see content as building materials to tell their own tales. During Gen Y’s formative years, sampling content went from being a cause for a court case to being commonplace in the ...

Major Dads

... Gen Y fathers are choosing to become more involved in parenting than were previous generations of fathers.When Gen Ys were children, their Boomer parents largely adhered to traditional gender roles when it came to childrearing, meaning mothers typically took a disproportionate lead. But with the conversation surrounding gender equality becoming increasingly public, men becoming more domestic than they were in the past, and more mothers seeking work outside the home, the ways in which mothers ...

Parenting In Partnership

... Parenting is becoming more communal, with modern moms and dads involving their friend groups in their family lives.Gen Y is redefining adulthood, and one of the key ways in which they are doing so is by leveraging their friend groups as a primary support network. They’re living with roommates longer, they’re turning to friends for career advice, and they’re even asking for friends’ approval on their choice of partner or spouse. Friends have taken on new roles in Ys' adult lives, and ...

The Freeform Movement

... Young parents are purposefully incorporating unstructured playtime into their children’s schedules in an effort to better prepare them for the future. The plight of the over-scheduled child, perpetually shuttled by helicopter parents from school to soccer practice to violin lessons and more in a bid to pad his or her young résumé, has been a polarizing topic in recent years. Once regarded as a savvy strategy for giving children a leg up in a highly competitive society, Gen Ys are now ...