173 results for '"#Celebrate"'
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Macrotrends

The Community Well

... hand. Even birthday and bachelorette parties, occasions that typically revolve around drinking, are getting a healthy twist: some Ys are opting to celebrate at boutique gyms (albeit sometimes as a “pregame” for alcohol). While this may seem like a female-centric activity, Millennial men are actually more drawn to it than are their female counterparts; Cassandra finds that 50% of 19- to 35-year-old males, versus 30% of females of the same age, say they’re interested in having a party as part of a ...

Sports Clubbing

... Young adults are mainly socializing around sports, regarding it as a more relevant and meaningful form of nightlife than many alternatives.As sports have grown from a lifestyle among those who love particular games to infiltrate nearly every part of popular culture, young people en masse are joining the party—literally—regarding sports as a key opportunity to let loose and obtain fulfilling social lives. Sports have always provided an occasion to celebrate, but increasingly, they’re ...

Consumed Global

... 2013, and companies such as Fendi and Harrods have created campaigns on Chinese social media platforms Weibo and WeChat. China’s Singles’ Day is for Online Shopping Sprees In China, November 11th is known as Singles’ Day, an anti-Valentine’s Day symbolized by the four 1s in 11/11. The occasion, as its name suggests, originally served as a chance for individuals to celebrate their singledom by treating themselves with gifts. The faux-holiday has since grown to become the world’s largest online ...

The Optimization Generation

... to include them in their next gathering, they simply don’t have the bandwidth to attend everything, much as they may want to do so. Plus, with Ys now finding reasons to celebrate all occasions small and large (see #Celebrate), be it National Donut Day or the fourth friend’s wedding of the summer, they’re realizing that their free time (and wallets) can’t always match their good intentions. Thus, they’re becoming more selective about their commitments in order to better conserve their time and ...

Mind the Store

... like a home away from home than a retail experience. To encourage social gatherings, the owners frequently throw parties, celebrate non-traditional holidays such as “Galentine’s Day,” and offer creative workshops for the community. MORINOMIYA Q’S MALLThis April, Osaka’s Morinomiya Q’s Mall became the world’s first runnable shopping center, featuring a 300-meter rooftop running track with three different lanes for users. In addition, the mall includes two small soccer fields that are available for ...

No New Friends

... hesitant to make new friends because they know how much responsibility it is to be a good one. Help them celebrate their close friendships with anniversary reminders and deals.4 in 5 U.S. and UK Trendsetters would rather have a smaller group of close friends, and nearly 9 in 10 women across the board agree.CONNECTIONS WITH FRIENDSTwo in 10 young adults (21% in the UK and 20% in the U.S.) have not made any new friends in the past year. However it’s not for lack of trying, as only one in 10 youth and ...

Single Inclusive

... brands exclusive in their reach, when in fact they are overlooking a huge potential audience of singles. It’s surprising how few marketers have acknowledged what’s arisen as one of the most significant demographic trends of the 21st century thus far. Looking ahead, brands who don’t want to risk disaffecting wider audiences must be careful to preserve a sense of inclusivity in their identities and communications. Messaging and products that celebrate the liberated nature of singlehood and the role ...

The Malevolution

... soon emerge.I feel the idea of masculinity has changed from being rough and rugged to just being yourself.DAVID, 27, ILNow that young men are experiencing a decline in employment opportunities and are less likely to identify as lead “breadwinners” than in the past (see Gender Role Playing), they’re finding new ways to define and celebrate their role in society and within a couple or family unit. Many are embracing fatherhood and take a more active role in their children’s upbringing. Indeed, the ...

Marketing Tips

... navigate this new stage of adulthood, with tips such as “take time for yourself” and “be prepared for the unexpected.” Plum Organics’ spot “Parenting Unfiltered” shows how parenting is complex, filled with uncertainty, and requires people to take chances. Instead of depicting a perfectly composed and staged portrayal of parenthood, the ad embraces unpredictable moments and positions them as an adventure. - 7. CELEBRATE SINGLE PARENTS - As Ys pick and choose which life milestones are relevant to ...

Women Today

... attempt at gender domination. They’re inclined to consider traditionally feminist approaches to the goal of gender equality to be unnecessarily militant. “I don’t think that I would consider myself a feminist. I think that I certainly believe in equal rights, I believe that women are just as capable, if not more so in a lot of different dimensions...but I do think that feminism has become in many ways a more negative word.”MARISSA MAYER“I’m not a feminist. I hail men, I love men, I celebrate ...