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Macrotrends

Culture Spotlight On The U.S.

... broadcast television channels that are airing multilingual shows in primetime slots with the expectation that they will be a success. Shows like Jane the Virgin on CW TV and Fresh Off the Boat on ABC incorporate multiple languages into their content and also share an additional cultural perspective outside of an American viewpoint.Take Comfort: Consumers Crave Feel-Good EntertainmentIn a sharp contrast to the barrage of negative stories infiltrating the news on a regular basis, and ...

The Media & Entertainment Perspective

... their media routines. Their resulting efforts to keep busy have ranged from learning new skills to working on their homes/rooms to binging on media. Some 8 in 10 are watching more TV, movies, and videos, and the same number are listening to more music. As generations that are used to being always on and always on-the-go, the pandemic has certainly forced Ys and Zs to put their lives on pause—but they aren’t pressing pause on entertainment.We are witnessing a time of unprecedented ...

Culture Spotlight On Spain

... Spain is delivering new genres of music and TV shows to international fans, while traditions are being bucked within its own country.Spain has seen a lot of progress inside and outside of its borders. Many young people in the country have taken to activism to push social changes that must come from the government. Meanwhile, other countries are looking to inject Spanish culture into their own lifestyles and also cater to their many Spanish-speaking citizens who experience a language barrier ...

Culture First, Country Second

... If content aligns with modern youth's personal taste, they'll embrace it from any country, meaning brands need to be on top of culture from everywhere to understand what can spread anywhere.Today, any piece of popular culture, from music to fashion to art, is more important to a young person than the country from which it comes. If content is captivating, it will reach the youth audience no matter where they live; for example, TV shows from Turkey are gaining a strong youth audience in Latin ...

Home & Away Entertainment Trends

... genres that reflect young adults' travel preferences and home experiences. Just as road trips are on the rise in real life (see The Joyride), so too are they proliferating in film in a slew of road movies. Additionally, a new genre has arisen in TV about the dissolved sense of community that young people are experiencing in the areas where they live and about the uncertainty people have about their neighbors. As modern youth spur new forms of entertainment, brands can tap into these new trends too ...

Culture Spotlight On China

... on bags, calendars, decorative tape, and jewelry to bring the culture and art to everyday items. For instance, Chinese street style brand Mukzin came out with a popular clothing line inspired by the cultural heritage of the Xinjiang province to distance itself from Western fads and create a line true to Chinese trends. This heritage revival can also be seen in entertainment with National Treasure, a TV show that invites nine different museums to each bring three of their more ...

Future Of Entertainment

... Innovations in entertainment that are shaping the future of film and television, music, and gaming.Innovations in technology are shaping the content modern youth consume and the ways in which they see and experience entertainment, from TV shows and movies about technology itself to tech that allows listeners to customize music to fit their hearing capabilities. Innovations in gaming are allowing players to streamline their processes, reducing their need for multiple games and consoles, while ...

The Impact Of Influence

... Discover whether influencers actually possess influence or if they’re merely a channel for brands, and learn about the qualities that draw young people to the influencers they admire.Brands have always sought out those with status and mass appeal to market their goods, nabbing celebrities to feature in their TV commercials and dressing actors in their latest designs for red carpet appearances. Brands and organizations—from fashion to magazines to TV networks—held the power in ...

Free For All

... cleaning and organizing can be a chore, for modern youth, it’s also an activity that helps them clear their mental clutter and engage in a mindless, and thereby relaxing, activity. The attention to creating a clean and organized living space coincides with the rise of minimalism and the mainstreaming of the KonMari Method by author and TV host Marie Kondo. According to Kondo’s framework for tidying up, people should only keep possessions that “spark joy,” positioning cleaning as an activity that can ...

Global Innovation Trends

... writing skills. While the schools where this technology has been implemented report that the algorithm-based program still makes mistakes, the deep-learning algorithms are constantly building on their knowledge base and training on human teachers’ grading and comments. The entire project, which has been in development for 10 years, has been shrouded in secrecy as both the participating schools and the government refine the program. - China: Robot TV Shows - While entertainment about  ...