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Macrotrends

Storefront Extensions

... buy products including consumer electronics, clothing, and accessories. The service currently accepts cash upon delivery, but plans to move toward a mobile payment option. Last fall, electronics retailer Media Markt implemented mobile shopping displays inside a metro station in Moscow, allowing commuters to scan and order items and arrange for free home delivery or nearby pickup.Mattel and Walmart have created virtual pop-up toy stores during the post-holiday seasons in transit centers in Canada ...

Marketing Tips

... . Give them a trial run. - Young shoppers want to be confident in their purchase decisions, particularly as they are becoming more public about how they choose to spend their money (see Public Funds). They feel a need to do their due diligence when shopping, ensuring something is worth the expense by closely examining its specs. They increasingly long to test out products, giving rise to the try-before-you-buy model for apparel and accessories in particular. Today, it’s relevant for all brands to ...

Branding Trends

... album, so can their fashion. Providing fans with this kind of bonus access not only engages them further but also turns them into a walking promotion for the entertainer. Youth are inclined to rep the entertainers they enjoy; 52% of U.S. youth and 48% of UK youth like to buy clothing and accessories from entertainment personalities of whom they are fans, and Trendsetters are even more likely to sport such styles, with 61% in the U.S. and 58% in the UK doing so. Kanye West, Life of Pablo When Kanye ...

The Privacy Premium

... effort set off a ripple of distrust, even among Apple loyalists. Hence, there is an emerging need for authentically secure and transparent digital services and products. Going forward, it will be evermore important for brands and marketers to address this growing consumer concern, making privacy policies open and explicit and, in instances where big data is being leveraged, offer a real benefit to consumers beyond a “targeted” ad. - PRIVACY DEVICES AND ACCESSORIES - The Blackphone is the first ...

Purposeful Pop

... increasingly creating clothing and accessories that not only support a social cause through the production process, such as utilizing eco-friendly materials (see Eco Chic) or making products that are inclusive of diverse body types, but by displaying support for the cause right on the items themselves (see examples). Graphic tees and decorative pins declaring support for feminism, racial and gender equality, and political views are proliferating, with big and small brands alike contributing statement goods ...

Shop Talk

... shop together for items that are intended to elevate future social experiences—as they look to Go Big Or Go Home with their social calendars, they shop for clothes, accessories, props, and more to Dress To Thrill and take their plans to the next level, and thereby view shopping as part of the overall experience.Shopping Online Vs. In-StoreDespite the perception that brick-and-mortar retail is dying, three of the four generations in the U.S. prefer to shop in-store rather than online: 64% of ...

Marketing Tips For Engaging Modern Parents

... , demonstrating the power of love.Boba Colorado-based baby carrier and accessories company released an ad called “You Made Me a Mother” showing several moms each talking about their journey with their child from pregnancy through the first few years of his or her life. The sentimental spot highlighting the joy their child brings, despite the challenging moments, went viral, and HarperCollins has since turned it into a children’s book. - 8. Encourage quality family time. - In today’s fast-paced world, it can ...

Robot Relations

... , and perform “tricks.” To add to the fun, the characters come with accessories, such as a xylophone to compose music and LEGO attachments to customize the robots.Jarvis Named after Iron Man’s fictional A.I. machine, Jarvis is Mark Zuckerberg’s new in-home A.I. program. Giving Siri a run for her money, Zuckerberg’s iteration of the digital personal assistant completes the basic tasks of a smart home robot, such as playing music and turning off the lights, but it also goes further ...

Surprise & Delight

... discounted merchandise. This year, Apple Japan sold a limited number of bags for 36,000 yen each (approximately $345); bags contained anything from iPods, tech accessories, and t-shirts, to iPads and even MacBooks. Video: Learn more about Apple Japan's Fukubukuro.Several Hawaiian malls participate in the Fukubukuro tradition. The Forever 21 store at Royal Hawaiian Center offered mystery bags containing $40 worth of merchandise for just $21.Members of Sephora’s Beauty Insider program are not only rewarded ...

Green Rush

... are subtle branding, accessories that look like they could be Apple products, and sophisticated pharmacies selling baked goods that wouldn’t be out of place at a local farmer’s market. While legal marijuana is still in its infancy, it stands to mature into a meaningful consumer product category, particularly in the health space. Brands and marketers, in the ongoing quest for relevancy among discriminating Y consumers, need to make sure that their own views on and references to marijuana reflect ...