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Macrotrends

Parenting 101

... order to be morally sound today.PERMISSIVENESSFamously liberal, Ys’ inherently open-minded nature also extends to their parenting perspective. When it comes to drinking and, even more so, drug use, they are remarkably permissive. When asked what age they think their child should be before they drink alcohol for the first time, on average, U.S. parents said 19 and UK parents said 17. Though the latter is in keeping with UK custom (young people aged 16 or 17 can drink beer, wine ...

Membership Drive

... . Though they are accustomed to hacking retail systems on their own, whether through discount hunting or resale transactions (see weCommerce), in some ways they perceive membership programs to be doing the hard hacking work for them. Young people are well-accustomed to paying for monthly subscriptions that give them unlimited access to streaming entertainment (e.g., Netflix, Spotify), and they are becoming more interested in doing the same across a multitude of categories as diverse as coffee, alcohol ...

Welcome To The Club

... ), allow guests to meet more people with whom they personally identify and bond over an evening of delicious food, drink, and intimate conversation. Book Clubs Modern youth are seeking out ways to spend time with friends over interests other than alcohol. Their desire to connect with others through productive, intellectually stimulating activities has fueled a resurgence in book clubs. Book clubs foster the fun discussions and IRL social interactions that youth crave. While young people are ...

Control Center

... with Amazon's Alexa, letting users give it voice-activated instructions.SleepScore Max SleepScore Max is a low maintenance sleep monitor in that it only requires users to place it on their nightstand (it looks like a small, modern speaker). Its technology is similar to echolocation and measures breathing and movements, giving an overall sleep score upon waking. It takes into account things like whether the user had caffeine or alcohol that day and also measures ambient light, sound, and temperature ...

Control Center 21+

... with Amazon's Alexa, letting users give it voice-activated instructions.SleepScore Max SleepScore Max is a low maintenance sleep monitor in that it only requires users to place it on their nightstand (it looks like a small, modern speaker). Its technology is similar to echolocation and measures breathing and movements, giving an overall sleep score upon waking. It takes into account things like whether the user had caffeine or alcohol that day and also measures ambient light, sound, and temperature ...

Breaking Bad

... think there's a stigma around vices than older generations. Among Gen Zs, usage of alcohol and drugs is massively down, even as their adoption of vaping and e-cigarettes is at “epidemic” levels. When it comes to vaping and marijuana, which Zs are embracing more, they’re also more likely to say these two vices carry a stigma because they assume older generations think they’re being stereotypically reckless youth and are aware of the intense media attention decrying their “vaping addiction”—even ...

School Of (Work)Life

... social environment where they spend much of their time. Food and alcohol brands could host sampling events in the office or sponsor happy hours; entertainment brands could host premieres or screenings; and brands across all categories can do speaking engagements, tapping into young consumers’ cultural curiosity and desire to constantly learn. Co-working brands such as WeWork have been implementing such efforts, mostly in showcasing their members and giving them a platform for promotion, but all ...

The Community Well

... hand. Even birthday and bachelorette parties, occasions that typically revolve around drinking, are getting a healthy twist: some Ys are opting to celebrate at boutique gyms (albeit sometimes as a “pregame” for alcohol). While this may seem like a female-centric activity, Millennial men are actually more drawn to it than are their female counterparts; Cassandra finds that 50% of 19- to 35-year-old males, versus 30% of females of the same age, say they’re interested in having a party as part of a ...

Gender Trends

... appealed to men seeking a heartier snack, particularly when drinking; ideally, they want something that’s heavy enough to absorb alcohol, but not so heavy that it will kill their buzz. The brand thus created the new Ruffles Ultimate line, with ridges twice the size and depth of regular Ruffles, and a second line of slightly thinner chips called Ruffles Max, which come in “manly” flavors such as beer- battered onion rings and flame-grilled steak. To market these new items, Ruffles introduced Ruff ...

Data

Young & Hungry Data

... footprint meals | Fiber supplements | Something else | None of the above PUT YOUR MONEY WHERE YOUR MOUTH ISWhat does most of your disposable income go to?Please select all that apply. Dining out | Home cooking | Streaming services | Fashion | Digital assets (e.g., in-game purchases, NFTs) | Outdoor activities | Concerts | Alcohol (Base: 21+ US & 18+ UK) | Something else | None of the above FOOD PURCHASE DECISIONSHow much impact does each of the following have on your food and/or beverage ...