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Macrotrends

Over Stimulation

... for them to relax; and in order to avoid relaxing, they seek more stimuli. This is problematic not only because excessive technology use has been linked to addiction and depression, but because studies have found that boredom actually inspires creativity and idea generation if done right. An aversion to boredom is nothing new, but as the amount of modern stimuli increases—as the apps, the content, the ads, and the products multiply—it becomes increasingly important to position brands ...

Robot Relations

... of the following, if any, are true for you?Please select all that apply. My personal privacy is important to me when I make decisions about what I do/share online | My parents know pretty much everything that I do online | My personal privacy is important to me when I make decisions about what I download (for example, apps on my phone) | I don't think anyone can really have digital privacy when they go online (for example, technology/software that tracks what people do) | I often ...

No New Friends

... with similar interests don’t have the built-in social network provided by a workplace with such people. Fortunately the scope of networking is growing, and people are combining the process of making professional and personal connections, which will provide more possibilities to make friends (see [Net]Work Hard, Play Hard).Although online dating has seen overwhelming success in recent years, apps for forming friendships have not experienced such popularity. Only 18% of UK youth and 17% in the U.S ...

Digital Intimacy

... their offline interactions. Being real online is easier when communicating one-on-one rather than when speaking to the crowd. Their desire to forge genuine bonds in the digital space has given rapid rise to mobile messaging apps (e.g. Line, WhatsApp, Kik), which provide cozier, more private alternatives to larger social networks. Such tools meet young consumers’ inclination to constantly share, yet give them controlled platforms that better mirror their real-life networks’ intimacy. In a similar ...

Retail 2.0: A.I., AR & VR

... shopping experience, particularly online, which many youth prefer. To wit, 69% of China youth, 52% of UK youth, and 47% of U.S. youth say they'd rather shop online than in-store. And, in fact, 21% of UK youth and 18% of U.S. youth would like to see more augmented reality when shopping online, as would 28% of U.S. and UK Trendsetters. Augmented reality has already been integrated into the retail experience in a number of ways. Many brands have apps that let customers virtually "try on" clothes, shoes ...

Global TV Trends

... . Traditional TV schedules no longer fit into young people’s busy schedules. Young people are driving the creation of co-viewing apps in which users can engage in water cooler chat from anywhere in the world. These apps allow friends to watch TV shows and videos at the same time from any location, preserving their fandom experience and allowing them to talk about the shows they love without the fear of spoilers. Knowing the TV interests and viewing habits of young people is critical for brands across all ...

Stick It

... Digital stickers add a layer of visual appeal and pop culture relevance to young consumers' online conversations.Stickers are the next trend in the evolution of digital communication. First used in messaging apps in Japan, stickers have exploded in recent months, with countless apps incorporating the emotive images and expanding their own sticker offerings. Facebook began offering stickers in private messages earlier this year, including branded sticker packages for properties such as ...

All The Feels

... , formerly popular among teenage Ys, which allowed users to anonymously post secrets and thus fueled bullying and harassment, is failing now that today’s teenagers are Zs. Instead of supporting apps that serve to tear others down, they’re using apps that function to include their peers (see examples below). Even in adolescence, a notoriously difficult time as youth are growing and changing, trying to find themselves and the places they fit in, tween and teen Zs are going out of their way to include ...

Marketing Tips

... right side, they see content from publishers, amateur creators, celebrities, and stories that Snap curates from user-generated videos and photos. Human curators will also program content to make sure that users’ preferences are not keeping them from seeing a wide array of opinions and ideas. - 2. LEVERAGE “DARK” SOCIAL. - Not to be confused with the devious Dark Web, dark social refers to sharing that happens in a private rather than public forum via instant messaging programs, messaging apps ...

High Society

... memification around this topic, consumer interest in astrology has led to big brands such as Amazon using the millennia-old study of the cosmos and its relativity to human’s lives to shill products and services. Now, software developers are releasing sophisticated new apps that offer users highly-individualized astrological information; beauty brands are releasing collections based around lunar cycles; and brands like Spotify are offering products and services that are customized to consumers’ zodiac signs ...