235 results for '"apps"'
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Macrotrends

Control Center 21+

... one step further with Thrive's recently launched app, which is billed as helping "you take back control of your life" by setting boundaries with technology. Putting one's phone in "Thrive mode" limits calls, texts, and notifications, alerting anyone who reaches out that the user is taking a brief break from their phone. Similar apps to take back the control that cellphones have in one's everyday life are gaining popularity among young people; the app Forest offers a different incentive to stay off ...

Retail 2.0: A.I., AR & VR

... shopping experience, particularly online, which many youth prefer. To wit, 69% of China youth, 52% of UK youth, and 47% of U.S. youth say they'd rather shop online than in-store. And, in fact, 21% of UK youth and 18% of U.S. youth would like to see more augmented reality when shopping online, as would 28% of U.S. and UK Trendsetters. Augmented reality has already been integrated into the retail experience in a number of ways. Many brands have apps that let customers virtually "try on" clothes, shoes ...

Robot Relations

... of the following, if any, are true for you?Please select all that apply. My personal privacy is important to me when I make decisions about what I do/share online | My parents know pretty much everything that I do online | My personal privacy is important to me when I make decisions about what I download (for example, apps on my phone) | I don't think anyone can really have digital privacy when they go online (for example, technology/software that tracks what people do) | I often ...

No New Friends

... with similar interests don’t have the built-in social network provided by a workplace with such people. Fortunately the scope of networking is growing, and people are combining the process of making professional and personal connections, which will provide more possibilities to make friends (see [Net]Work Hard, Play Hard).Although online dating has seen overwhelming success in recent years, apps for forming friendships have not experienced such popularity. Only 18% of UK youth and 17% in the U.S ...

Global TV Trends

... . Traditional TV schedules no longer fit into young people’s busy schedules. Young people are driving the creation of co-viewing apps in which users can engage in water cooler chat from anywhere in the world. These apps allow friends to watch TV shows and videos at the same time from any location, preserving their fandom experience and allowing them to talk about the shows they love without the fear of spoilers. Knowing the TV interests and viewing habits of young people is critical for brands across all ...

Digital Intimacy

... their offline interactions. Being real online is easier when communicating one-on-one rather than when speaking to the crowd. Their desire to forge genuine bonds in the digital space has given rapid rise to mobile messaging apps (e.g. Line, WhatsApp, Kik), which provide cozier, more private alternatives to larger social networks. Such tools meet young consumers’ inclination to constantly share, yet give them controlled platforms that better mirror their real-life networks’ intimacy. In a similar ...

All The Feels

... , formerly popular among teenage Ys, which allowed users to anonymously post secrets and thus fueled bullying and harassment, is failing now that today’s teenagers are Zs. Instead of supporting apps that serve to tear others down, they’re using apps that function to include their peers (see examples below). Even in adolescence, a notoriously difficult time as youth are growing and changing, trying to find themselves and the places they fit in, tween and teen Zs are going out of their way to include ...

Stick It

... Digital stickers add a layer of visual appeal and pop culture relevance to young consumers' online conversations.Stickers are the next trend in the evolution of digital communication. First used in messaging apps in Japan, stickers have exploded in recent months, with countless apps incorporating the emotive images and expanding their own sticker offerings. Facebook began offering stickers in private messages earlier this year, including branded sticker packages for properties such as ...

High Society

... memification around this topic, consumer interest in astrology has led to big brands such as Amazon using the millennia-old study of the cosmos and its relativity to human’s lives to shill products and services. Now, software developers are releasing sophisticated new apps that offer users highly-individualized astrological information; beauty brands are releasing collections based around lunar cycles; and brands like Spotify are offering products and services that are customized to consumers’ zodiac signs ...

Breaking Bad

... relative to how they themselves dated, formed families, and made friends in previous decades. This section covers topics around sex, dating, love, family, and friendships, and sets the stage for how brands can utilize shifting norms in this category to impact their products, services, and marketing.Ys and Zs feel like the generations older than them are judging their progressive tendencies in this area. Not only are they the first generations to have hookup apps and platforms that allow them to meet a ...