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Macrotrends

Marketing Tips

... conceived, and what materials were used.Leesa Online mattress company Leesa opened a showroom in NYC’s SoHo neighborhood called the Dream Gallery where shoppers could test out beds while viewing art on display from the organization ArtLifting. The space encouraged shoppers to dream big while inducing a sense of calm in the creative space.  - 4. Promote play. - Stores today need to serve a variety of purposes, including functioning as spaces where people can explore, socialize, exercise, and fuel ...

ProPlay

... . NOW easy-bake oven, barbie, lemonade stand, video games, dolls, paying dress up, kid's art, fridge, learning, youtube, tutorials, etsy, streaming, project runway, art show, home gallery - PROPLAY EXAMPLES - LEGOSLegos are a common area in which Zs engage in ProPlay:• The brand hosts an online Create & Share gallery where anyone can contribute photos of their Lego works. • Kids can earn an “MBA” in Legos through its Master Builder Academy, an at-home curriculum designed by the company’s most expert ...

Healthography

... smaller house in a more walkable or bikable neighborhood over a bigger one that required constant driving. JOEL, 28, CTTHE NEW ASPIRATIONAL WELLNESS AMENITIES I would like to live around active people who challenge themselves on a regular basis, such as eating in a healthy manner and working out for the sake of their health and improving their wellness. It’s contagious. ISSAIAH, 19, ALIt used to be a luxury to have a gym in one’s building, but now, young consumers aspire to have state-of-the-art ...

The Hive Mind

... [a] SuperWhoLockian, which is [a fan of] Supernatural, Dr. Who, and Sherlock. I really loved those three shows in middle school and would draw fan art. I would make Tumblr posts about them. I would make animated picture sets of the episodes. I really went all in. I was really active in that community back in the day. HARMONY, 20, NYAll of 2019’s biggest pop stars have fandoms, and these fandoms have names that brand members of these groups in a communal way. Fans of Rihanna are known as her Navy ...

Culture Spotlight On France

... the first wave of rave in France in the '90s. Electronic underground dance music first came to France from the UK and was based on inclusivity and a DIY style. Today, this style is back in full force with an even bigger community and DJs who are all closely connected and encourage each other’s art. This push for electronic music and clubbing is returning thanks to prominent music figures coming together with government officials to create The Council of the Night to protect the ...

Innovation Marketing Tips

... . Increasingly, artificial intelligence is being used in the creative process, helping push the boundaries of artistic expression and opening up new possibilities for brands. Yet, brands can be innovative even without embracing State Of The Art technology. By reimagining the creative process, even in small ways, brands can position themselves in a new light. IBM & Spotify Earlier this year, when creating the single "Go," music producer Alex da Kid leveraged IBM and Spotify to find an artist that ...

Mind the Store

... Art Mall in Hong Kong incorporates expansive green spaces into its design and curates art exhibitions to evoke a relaxed and creative atmosphere. Food is the focus at Westfield Montgomery in Bethesda, MD, where the outdated food court is now home to a swanky dining terrace serving healthy, artisanal fare. Still others emphasize fitness: the upcoming mega-mall in Miami will include an indoor ski slope, and Morinomiya Q’s Mall in Osaka encourages consumers to workout while shopping via its rooftop ...

Presence of Mind

... neophyte mindfulness-seekers who are interested in merging the worlds of culture, art, and spirituality. Each week, the NY-based company hosts an event at an art gallery or a secret location, as well as private guided meditation events for groups of friends and businesses alike.UNPLUGLA’s Unplug is a meditation studio that offers drop-in guided sessions in a modern, accessible setting. Founder Suze Yalof Schwartz has called it “a SoulCycle for meditation.”SILENCE Last year, The New Republic reported on ...

Nesting & Resting

... ), a.k.a. the Danish art of coziness, which has gained an impassioned international following of late, so much so that the New Yorker dubbed 2016 “The Year of Hygge.” The trend, which takes its name from the word for wellbeing, encourages people to find pleasure in simple, soothing things like a warm cup of coffee, cushy slippers, or plush throw pillows. More than a passing fad, hygge and its associated lifestyle could potentially become as influential as another movement out of Scandinavia, minimalism ...

Home & Away Marketing Tips

... , local tours, and art shows, building what could be a one-note meetup into an involved and encompassing community. In the same way that Rapha creates a true community, the brand is engendering true loyalty built around the shared passion its members enjoy. - 2. Tap Into Youth's Longing For Adventure - Youth seek constant adventure as evidenced by their desire to travel often, obtain unique experiences, and live and work in multiple cities. Brands that can provide young people bold and exciting ...