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Macrotrends

Marketing Tips

... right side, they see content from publishers, amateur creators, celebrities, and stories that Snap curates from user-generated videos and photos. Human curators will also program content to make sure that users’ preferences are not keeping them from seeing a wide array of opinions and ideas. - 2. LEVERAGE “DARK” SOCIAL. - Not to be confused with the devious Dark Web, dark social refers to sharing that happens in a private rather than public forum via instant messaging programs, messaging apps ...

Digital Intimacy

... stop engaging with young consumers on such platforms—Ys and Zs still use and value social media—but they should consider augmenting their messaging in more private, intimate spaces. Having more direct conversations via chat apps boasts the potential to have a louder impact; it can enable brands to develop stronger bonds with the right people—their true fans—rather than shouting to everyone. The LA Times recently described the rising opportunity for brands and celebrities to engage in such spaces as ...

Global Art & Design Trends

... and future historic impact, represented a slightly more modern take to traditional portraits from past generations, featuring subjects painted in muted tones without a smile to be seen, it’s not the only version bringing the style back in vogue. In line with youth’s preference to see themselves in the popular culture they consume, the new wave of portrait popularity includes, alongside those of historical figures and celebrities, portraits of the consumers themselves. Young people are looking for ...

Exertainment

... boredom (see Overboredom) by ensuring it is interactive. While workout videos have long existed, nowadays, working out is emerging as the ultimate form of live entertainment. In fact, wellness brand Well + Good even dubs stadium-sized workout tours the new rock shows, as young people gravitate towards such concert-like experiences, where fitness instructors, who are the new celebrities, perform. For instance, Australia-based Instagram sensation Kayla Itsines hosted a Sweat Tour in 2016 that drew ...

Justifying Fan Fic

... -inspired romance, and hired a teen to adapt her One Direction fan fiction into a novel titled Loving The Band. Numerous other publishers are backing fan fiction, and avid readers are even funding works of interest on Kickstarter. As the line between extreme and mainstream fandom blurs, marketers in the entertainment space can consider hosting fan fiction contests, challenges, or designated open spaces where fans can submit stories about their favorite celebrities, characters, actors, and musicians. For ...

Epic Entertainment

... the Mannequin Challenge, which encourage social media users to outdo one another to contrive and create the best post. The phenomena have grown so large that whole schools, entire companies, sports teams, and celebrities have gotten involved. The more outrageous, the better, regardless of how many takes it requires to get the perfect video. Social media increasingly begs young people to present their most creative selves in order to stand out from the crowd.Youth are so ...

CHANGEables

... ;climate change, when we can't find a definitive answer, people get demoralized and loose interest. Another one is the Free the Nipple campaign, which is already losing steam.GRACE, 16, UKThere are trendy issues—usually the ones that celebrities jump on and sell wristbands for. I don't like things like Children in Need or Comic Relief because they feel like great big events where it's more about being seen than making a difference.ELIZABETH, 33, UKSocial issues often become trendy ...

Life For Like

... favorite—or most-hated, because “hate-following” is a thing—influencers and celebrities do to achieve their personal success. Today, no aspect of private life is off limits, for if a behavior is done in private, there’s an influencer out there that can package it for public consumption. For example, The New Yorker writer Rachel Syme coined the term “bathfluence,” an idea born of the modern self care and wellness movements, to encapsulate the trend around bath-related content (yes, you read ...

The Real Story

... will need to make the same shift in the content they produce for youth. While they have ostensibly sold the image of an idealized childhood for decades, Zs will have little interest in brands that promise perfection. Just as they don’t expect to have super powers, they don’t believe products do either. They are twice as likely to want to see “real people” as they are to see celebrities in ads (68% vs. 32%). This generation is also used to getting “hands on” with products and learning its specs ...

Pop In

... their contribution as being as relevant in the cultural conversation as content, celebrities, and characters themselves. Older generations may assume young people's desire to Pop In content is out of pure narcissism and desire for interesting fodder to post on social media. While this trend does serve those purposes, there are also much deeper motivations for modern youth: they want to show their fandom in a highly personal way and feel a sense of community. Young consumers want to share their love ...