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Macrotrends

Culture Spotlight On South Korea

... , beer, wine) | Nightlife (e.g., clubs, bars, discos) 1 in 4 youth in South Korea always/often listen to R&B music.Nearly 7 in 10 youth in South Korea have become more interested in social media influencers in recent years.1 in 5 South Korean youth say their fashion/style is influenced by social media influencers’ suggestions and opinions.57% of youth in South Korea prefer to get fashion/style inspiration from social media influencers rather than celebrities.1 in 5 South Korean youth like when ...

Justifying Fan Fic

... -inspired romance, and hired a teen to adapt her One Direction fan fiction into a novel titled Loving The Band. Numerous other publishers are backing fan fiction, and avid readers are even funding works of interest on Kickstarter. As the line between extreme and mainstream fandom blurs, marketers in the entertainment space can consider hosting fan fiction contests, challenges, or designated open spaces where fans can submit stories about their favorite celebrities, characters, actors, and musicians. For ...

Marketing Tips

... right side, they see content from publishers, amateur creators, celebrities, and stories that Snap curates from user-generated videos and photos. Human curators will also program content to make sure that users’ preferences are not keeping them from seeing a wide array of opinions and ideas. - 2. LEVERAGE “DARK” SOCIAL. - Not to be confused with the devious Dark Web, dark social refers to sharing that happens in a private rather than public forum via instant messaging programs, messaging apps ...

Global Art & Design Trends

... and future historic impact, represented a slightly more modern take to traditional portraits from past generations, featuring subjects painted in muted tones without a smile to be seen, it’s not the only version bringing the style back in vogue. In line with youth’s preference to see themselves in the popular culture they consume, the new wave of portrait popularity includes, alongside those of historical figures and celebrities, portraits of the consumers themselves. Young people are looking for ...

Exertainment

... boredom (see Overboredom) by ensuring it is interactive. While workout videos have long existed, nowadays, working out is emerging as the ultimate form of live entertainment. In fact, wellness brand Well + Good even dubs stadium-sized workout tours the new rock shows, as young people gravitate towards such concert-like experiences, where fitness instructors, who are the new celebrities, perform. For instance, Australia-based Instagram sensation Kayla Itsines hosted a Sweat Tour in 2016 that drew ...

Epic Entertainment

... the Mannequin Challenge, which encourage social media users to outdo one another to contrive and create the best post. The phenomena have grown so large that whole schools, entire companies, sports teams, and celebrities have gotten involved. The more outrageous, the better, regardless of how many takes it requires to get the perfect video. Social media increasingly begs young people to present their most creative selves in order to stand out from the crowd.Youth are so ...

CHANGEables

... ;climate change, when we can't find a definitive answer, people get demoralized and loose interest. Another one is the Free the Nipple campaign, which is already losing steam.GRACE, 16, UKThere are trendy issues—usually the ones that celebrities jump on and sell wristbands for. I don't like things like Children in Need or Comic Relief because they feel like great big events where it's more about being seen than making a difference.ELIZABETH, 33, UKSocial issues often become trendy ...

The Real Story

... will need to make the same shift in the content they produce for youth. While they have ostensibly sold the image of an idealized childhood for decades, Zs will have little interest in brands that promise perfection. Just as they don’t expect to have super powers, they don’t believe products do either. They are twice as likely to want to see “real people” as they are to see celebrities in ads (68% vs. 32%). This generation is also used to getting “hands on” with products and learning its specs ...

Pop In

... their contribution as being as relevant in the cultural conversation as content, celebrities, and characters themselves. Older generations may assume young people's desire to Pop In content is out of pure narcissism and desire for interesting fodder to post on social media. While this trend does serve those purposes, there are also much deeper motivations for modern youth: they want to show their fandom in a highly personal way and feel a sense of community. Young consumers want to share their love ...

New Muslims

... admire her interpretations of stylish but modest outfits from accessible brands such as Diesel and BCBG. Melbourne-based stylist Zulfiye Tufa reinterprets fashion-forward outfits worn by celebrities like Rihanna and shares her “hijabified” versions across social media as thehijabstylist.DKNY, which recently launched a Middle East website and has several stores in the region, targeted the demographic even further this summer with its inaugural Ramadan collection, which emphasized loose, layered ...