99 results for '"communication"'
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Macrotrends

Social Live

... . Moreover, these services have group limits to create more personal, close-knit social circles, just as people have IRL.I have used video chat apps like Houseparty and Kik. I think Houseparty is a really cool app and I like that you can talk to up to eight people at once. This is great for large hangouts or group projects.MELANIE, 17, U.S.Zs’ usage of many of these platforms perplexes Ys, and it’s a key generational difference in terms of their communication habits. Ys tend to feel that they would only ...

Consumed Takeaways

... question or request. Strike up the right balance of Hands-On help by creating a pathway to 24/7 communication (e.g., via Twitter), providing personalized responses to their queries, and offering help when they need it most. West Elm’s Design Lab provides practical, hands-on help to consumers, in the form of flat-rate assembly services, style guidance, and assistance with tricky home tasks like taking precise measurements.Give them access to ownership alternatives.Scary though this idea may be, the ...

Slow Web

... suggests that, apart from instant communication and vast quantities of content, the Web can also provide a relaxing, inspiring experience.We’re seeing this new mindset manifest itself in the digital realm through five distinct shifts: from disposability to timelessness; from curation to creation; from search to discovery; from self-promotion to self-reflection; and from FOMO (fear of missing out) to JOMO (joy of moving on). Young consumers are themselves shifting to adopt these new priorities, all of ...

Bot or Not

... as the store’s staff.Emotional Intelligence (EQ) is paramount to exceptional service. Ensure that digital customer service doesn’t feel automated or bot-like by optimizing communication to feel natural and unscripted. Rebranding bots as “personal shoppers” or something similar can also help people feel like they’re interacting with a living, breathing human. Young consumers are seeking streamlined service. Avoid interruptive customer service, whether in-store or online. Let young consumers ...

Marketing Tips

... them more clearly convey their sentiments. Spotify’s “Say It With a Song” commercial depicts how a song can help people accurately convey what’s on one’s mind to a romantic partner despite the challenges of digital communication and emotional intelligence.In the online video “Music Brings Love Closer Together,” Sony Asia Pacific tells the story of a real couple in a long-distance relationship and shows how the brand helped them communicate and deepen their connection through music. Sony arranged ...

(Net)Work Hard, Play Hard

... .  Another contributing factor of Net(Work) Hard, Play Hard movement is that work culture, like modern culture in general, is becoming more informal than in the past. Consider how platforms like Slack have fostered a casual communication tone among colleagues and how athleisure is now an acceptable form of office attire in an increasing number of youth-oriented workplaces. With this in mind, allowing lines between work and play to blur is no longer deemed unprofessional, although it can be ...

The Malevolution

... emphasize individuality in order to remain relevant.BRAND IMPLICATIONSMen are shedding hyper-masculine facades and embracing vulnerability on their quest for personal betterment. Help them develop “soft skills” related to emotional intelligence and communication or provide them with communities through which they can bond with other men, seek advice, and share support. Young men and women alike want to see more modern portrayals of males. As with the recent trend of “Dad-vertising” that portrays modern ...

The Gig Is Up

... flexibility and variety, The Gig Is Up.ACTION ITEMSYoung professionals are drawn to the gig economy because of the flexibility it provides. Companies not involved in the gig economy can foster satisfaction by offering flexibility in working hours to full-time employees.Members of the gig economy appreciate the opportunities to continually move on and start something new, but it can feel isolating. Providing a sense of community through internal communication and IRL meetups can keep employees engaged.Even ...

Hands On

... communication with retailers, but also expect to be treated as unique individuals by offline sales associates. In fact, 59% of respondents name customer service as their motivation to shop in-store, as opposed to online. Retailers are responding to this shift in customer service preferences by creating initiatives that are both more expert-driven and more personal. Consequently, the addition of a human element in customer service programs is becoming a key brand differentiator among discerning consumers ...

Relationship Goals

... . Unlike generations before them, global youth also have to choose the role that they want technology to play in their relationship (see The [DIS]Connect). They need to make myriad communication decisions, such as how often they expect to connect digitally, on which platforms, and the style of their interactions. They must establish expectations and boundaries early on regarding whether they prefer to be in constant contact with their partner via chats and texts or if they are comfortable communicating ...