Home & Away Marketing Tips Dec 02, 2018 ... These marketing tips and examples offer guidance and inspiration for engaging modern youth around their passion for travel and need for IRL community.Young generations are reimagining travel and disrupting in-person community to fit their modern lifestyle and preferences. As they redefine what it means to get away and to belong, brands across all verticals have new opportunities to reach them where they travel and where they live. Tapping into Gen Ys’ and Zs’ prioritization of travel and ...
Global Home & Away Trends Dec 03, 2018 ... A snapshot of what's happening in the realms of travel and community around the world.Travel and community are evolving in different ways and at different speeds around the world. The following trends address what’s emerging and where, and how both concepts form and change alongside developments in geopolitical policy and the growth of a social media-educated, more adventurous consumer who also has disposable income to spend. Notably, domestic tourism is on the rise as state tourism boards tap ...
Tips From The Influencer Industry Dec 11, 2019 ... for a brand and will fulfill their end of the arrangement.CASSANDRA: What are the new trends that you see working within the influencer space?ENGINE: The rise of the micro-influence community has been intriguing for many brands who don’t want to pay top dollar for a prominent influencer. Instead, they can spread budget across a variety of smaller influencers and see returns on their investment by measuring the scale of their campaign. This concept also reduces risk from an ROI standpoint, and the ...
There's No Place Like Home(town) Dec 11, 2018 ... Youth are proudly displaying where they’re from, as they're less likely to feel a connection to the communities where they live in adulthood.Modern youth are giving new meaning to the classic phrase “there’s no place like home” as their sense of community increasingly comes from elsewhere than their current place of residence. Today, There’s No Place Like Home(town) resonates more with them as they take pride in deliberately broadcasting where they’re from, even as they’re dispersed throughout ...
Home & Away Entertainment Trends Dec 06, 2018 ... Young people are transforming downtime in the airport into an exciting and entertaining experience, as well as giving rise to genres that reflect their behaviors when it comes to travel and community. When it comes to the journey to and from a destination, modern youth are seeking to make it more entertaining, especially the time spent waiting at the airport. Over half of youth in the U.S. and UK (55% and 53%, respectively) dread spending time at the airport, and approximately three in 10 youth ...
Tricks Of The Trade-Off Sep 23, 2018 ... bad/negatives that come with the good. In particular, young consumers are experiencing a strong push and pull between their increased digital adoption and their longing to preserve humanity, the individual benefits of innovation and their desire for community, their adoption of technology and their need to give up personal privacy in return, and their use of solutions that save them time, but limit their discovery.While young consumers ultimately believe that innovations are more beneficial than ...
The Direct Connection Jun 21, 2019 ... community around the brand. For example, the makeup startup Glossier has invested much of its resources into its team of customer service representatives called the gTeam. This team made up of about 30 editors are the voice of the brand, responding to customer inquiries across all forms of communication—from social media platforms to email to Facetime—with the same candid banter one would have with a friend. When it comes to the company’s social media platforms, specifically its Instagram ...
How Can I Help You? Jun 22, 2019 ... providing personalized customer service, having empathy customers, creating a sense of community connection, or helping customers achieve their goals. By appealing to people’s base human emotions throughout the purchase process—as well as long before and after—brands can establish a stronger relationship with consumers and capture loyalty that lasts beyond a one-time purchase. Your brand can apply the following four tenets to your IRL customer service interactions and illustrate how they’re ...
Live, Not Buy: Gen Z Activism Mar 22, 2020 ... , or the Parkland Teens who are on the front lines in the fight for gun control. Indeed, these Zs have taken center stage when it comes to what they consider to be some of the most pressing issues our world is facing. But is activism and a desire for global change truly indicative of the overall attitude of this generation? Cassandra discovered that nearly half of Zs in the U.S. (49%) feel that they can make a positive difference in their local community, which is seven percentage points higher ...
Innovation Marketing Tips Sep 08, 2018 ... , streamline their processes, and put a human feel behind the process from production to consumption. Chiquita This summer, Chiquita Brands partnered with Shazam to allow users to scan a code on stickers placed on the banana to unlock an augmented reality experience. From there, users could follow the journey of the fruit from the farms in Latin America to their kitchens and understand Chiquita's sustainability initiatives and innovations. - 8. Build Community. - One of the key benefits of ...
