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Macrotrends

Healthography

... box of fruit, vegetables, eggs, and other items in exchange for a small monthly fee (akin to a homeowners’ association fee). Furthering the sense of community, many of these neighborhoods even have restaurants serving the farms’ food, demonstration kitchens with cooking classes, and educational events. - AGRICULTURAL AMENITIES - WILLOWSFORDWillowsford, a community located in Virginia, gives residents access to fresh produce from its 200-acre farm through the CSA program and farm stand. It also ...

Single Inclusive

... generation, 74% say their careers are very important to them, and more than two-thirds (67%) would rather climb the corporate ladder while they’re young than start a family while they’re young. Whereas in previous eras women may have sought a mate in part to handle so-called manly tasks like home repairs, and men for “softer” domestic duties like cooking and cleaning, the division between the sexes has eroded to the point that each now prioritizes the mastering of skills traditionally associated with ...

WELLth Investors

... result help explain the rise of extreme exercise like color runs, fitness raves, and warrior boot camps—all are not only highly social but are also highly sharable. This phenomenon even applies to wellness-related activities outside of the fitness realm—namely, cooking. The growing popularity of healthy meal services that deliver ingredients directly to subscribers’ doorsteps, such as Blue Apron and Plated, reflects a growing consumer need for products that offer multiple benefits ...

Reality Bites

... cool to have simulation kind of games in VR, like cooking and dancing.AMARI, 20, GAUnlike VR, augmented reality is more widely accessible and requires a lower barrier to entry. Examples of augmented reality entertainment include devices like holographic televisions that are powered by AR technology and headphones that alter reality to enhance one's music listening experience, but the most commonly recognized are games like Pokémon Go, a phenomenon that lets people enjoy the experience of an ...

Membership Drive

... pioneer, ClassPass, launched—we anticipate that it will see significant growth in the months and years ahead. In fact, ClassPass is rumored to be expanding its membership model to include all types of activities through a proposed service called LifePass that provides “full access to art/education/language/cooking classes, performances/concerts, volunteering opportunities.” Because right now the membership category is dominated primarily by independent service brands, like bars, coffee shops ...

What's In Store

... to the next level with its new Chicago flagship. The store focuses on customization and personalization, with stations where shoppers can design clothes for themselves and their dolls, learn how to create stop-motion videos (a popular segment of AG videos on YouTube), and take cooking and yoga classes. The new store will be the basis for improvements that will be rolled out across the brand’s other locations around North America.EverlaneOnline retailer Everlane created a physical pop-up Shoe Park ...

Global Food & Beverage Trends

... global youth have taken part in a specific diet (i.e., sugar-free, low salt, Ayurvedic) for at least a month, but going on a DNA diet offers the exact combination of what each individual needs. The field of culinary genomics—a system for cooking and eating informed by the human genome, a blueprint of human DNA—is flourishing as youth take the concept of personal nutritionist to the next level. While many of the DNA services pushing the envelope are startups—such as Gastrograph A.I ...

Leaning Out To Lean In

... prevalent among young women, many of whom have reclaimed traditional feminine tasks as hobbies in recent years, such as cooking and gardening. This lets them engage in elements of old-fashioned domesticity on modern terms. They view the embrace of home life not as a dismissal of professional life, but rather as an acknowledgement that creating a vibrant home life is a full-time job. Being successful in one’s career is hard work just like raising a well-adjusted child is hard work. Assuming that one can ...

Break It UP

... from Lidl Ireland shows. As a teenage girl breaks up with the boy she’s been seeing for a week, he realizes she’s making a huge mistake because she’s going to miss out on his mom’s home cooking and shepherd’s pie night.DANNON OIKOS Oikos Greek yogurt puts a humorous spin on the trope of the depressed person binging on ice cream after a breakup in this ad featuring John Stamos. After seeing a breakup note from his girlfriend, he’s seen eating straight from the container. But he’s not wallowing ...

Control Center

... inspiring, but it can also set unattainable goals and make young consumers insecure with the current state of their lives. Brands should also avoid creating infomercial-type ads, where they magnify a problem (say, creating a mess while cooking) and suggest that their product is the only way to solve it. This creates more anxiety for young consumers and leads them to think they need a slew of products to fix any issues. But overall, this trend presents an opportunity for brands to help customers be their ...