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Macrotrends

Gender Worldwide

... fee of $300). Author Nandini Krishnan (Hitched: The Modern Woman and Arranged Marriage) believes that family will continue to play a major role in young Indians’ efforts to marry, but also proposes that arranged marriages will continue to evolve —and could ultimately resemble a family-centric approach to online dating. BRAZIL: BEAUTY AT SPOLETO To celebrate International Woman’s Day, Brazilian restaurant chain Spoleto promised every female customer a free meal on the condition that she ...

Green Rush

... Meadow also offers CannabisMD, a program which sends licensed doctors on house calls to perform the professional evaluations necessary to obtain the documentation required for CA’s medical marijuana card.RATINGS AND REVIEWSLeafly is a sophisticated marijuana ratings and reviews site and mobile app that has carved out a niche as the “Yelp of weed” by providing consumers with user-submitted intelligence on strains, dispensaries, and doctors.DATING APPSHigh There! is a Tinder-inspired dating app for ...

Marketing Tips

... , the UK’s National Health Service teamed up with Tinder. Throughout the app, users saw messages after swiping right that said “if only it was that easy for those in need of a life-saving organ to find a match.” They were then encouraged to sign up and told it would only take a few swipes on the dating app.Durex Leading up to World Aids Day last year, Durex launched the #CondomEmoji campaign, in which it petitioned for the creation of the symbol. The brand asserted that the image would help young ...

The Age Of Innocence

... people for romantic purposes, other ways of connecting (namely dating apps and platforms) have essentially replaced the bar-based hookup and romantic meet-cute. In the era of The Sexual Mehvolution, what young people seek to do after dark has changed radically. Now, going out serves as a means to feel closer and more personally connected to one’s group of friends, to bridge the gaping digital disconnect that has formed in the wake of social media and digital culture. As a result, a majority of young ...

Global Y Dream

... while cultivating friendships. In Japan, half of the youth population isn’t in a romantic relationship, and one-third under the age of 30 have never dated. In India, arranged marriages are still common, but now they are increasingly likely to be arranged on Ys’ terms (at later ages, after “dating for dating’s sake”). In China, young people are falling in love at a younger age, but are more likely to change partners and postpone marriage. With the decline in relationships that form the nucleus of the ...

First Glocals

... arranged marriages in India has been modified to fit modern times. Singles today can create profiles on dating sites such as indiamatrimony.com, shaadi.com, and punjabimatrimony.com and respond to prospective partners, with or without the help of their parents.UmrahSalam and HajjSalam are apps for major Islamic pilgrimages. Blending religious information (timelines, prayers) with practical advice (how much money to bring, locations of local landmarks), the apps are comprehensive guides for spiritual ...

No Kid(ding)

... . Indeed, 38% of Ys who don’t want to have children say they’ve made this decision because it’s too expensive, and one in five (20%) say it’s because they have a lot of debt. Ys’ approach to romantic relationships has also impacted the growth of the child-free movement. As dating has become more casual and commitment-free and there’s a greater acceptance toward singlehood (see Single Inclusive), some are choosing not to have kids because they haven’t found the right person with whom to raise them. And ...

Video Game Time

... immediate convert and got the rest of the team on board to do the ad, which is styled like a 1980s dating video.Coca-Cola Involved in eSports for several years, Coca-Cola decided to create its own competition, the eCOPA. Featuring the game FIFA17, the event included six weeks of online qualifiers with more than 300 players participating. The winner received a $5,000 college scholarship and a berth in the FIFA17 Ultimate Team Regional Finals.Three quarters of young adults in the U.S. and  UK ...

The One

... love for a brand. While many young people enjoy the thrill of trying out different brands regularly—“dating around”—they don’t want to always be on the hunt in each consumer category, spending time, energy, and money on brands that aren’t right for them. They ultimately want to find one in each sector that best complements their lives, and when they do, they’ll become a consistent supporter: nearly three in 10 say they have had a long-term relationship with a brand. They realize ...

Good Vibes

... , namely including kindness and concern for others as a component reviewed in students' applicantions. Numerous colleges and universities have endorsed the report, including Yale, which is adding an essay question on next year's application for students to explain how they contribute to family, community, or public good.12 Kinds of Kindness 12 Kinds Of Kindness is an experiment/website from the duo behind the viral blog 40 Days of Dating that documents their year-long resolution to become kinder ...