85 results for '"deals"'
Filter by:

Macrotrends

Brand Mentorships

... have tried separately.RACHEL, 24, UKMoving forward, retailers should be aware that licensing deals with high-end designers will have less impact with trendsetting young consumers than will meaningful mentorships with independent or lesser-known brands. From a practical standpoint, the retailer benefits from being able to infuse innovation without having to overhaul its business model with something permanent. Since young consumers have a wandering eye, introducing new offerings developed by indie ...

Top Takeaways for Digital Marketers

... with the unique opportunity to be present and front-of-mind all the time. Moving beyond merely offering location-based discounts and deals, brands should begin to think about ways to give consumers content and entertainment that not only relates to their location at a moment in time, but actually enhances their experience of a certain city, venue, experience, or event. Coca-Cola partnered with Spotify to create PlaceLists, a geolocation-based app through which users can save and share playlists ...

On/Off

... process.EXPERIMENT WITH NEW MOBILE TECHNOLOGIES BOTH IN-STORE AND OFFLINEUK retailer Argos is piloting an NFC program in 40 stores, which will enable shoppers to engage with staffers and receive the latest store offers and deals via their NFC-enabled mobile device. Best Buy takes a similar approach, tagging in-store products with QR codes which connect shoppers to detailed product information, comparisons, and reviews. Offline, IKEA’s mail-order catalog can be used with its mobile app’s augmented reality feature ...

Data Mine

... for allowing them access to their personal data. MilesMiles is an app that rewards users with discounts and deals for their day-to-day movement. Users give Miles access to their location data and receive points based on the type of movement they’re making, be it driving on their own, taking a ride-share, biking, walking, or flying. These points can be redeemed for rewards submitted by the app’s partners—including Starbucks, Whole Foods, Audi, and Bath & Body Works, among others—which ...

Supply & On Demand

... , but this would only be a short leap for the company to produce based on its current business model.Screening Room While even streaming giants like Amazon and Netflix are making deals to premiere their feature-length content in movie houses, Sean Parker believes that his latest venture, Screening Room, can overturn the theater-first model that the industry currently perpetuates. The online service will allow users to stream first-run films in home and on their own time schedule for $50 (along ...

Social (TV) Network

... original content to much success, Snapchat seeks to do the same. It’s even enlisting Hollywood talent agencies, including CAA and WME, for deals on short-form shows. Snapchat has also co-invested in two media brands exclusive to its Discover platform: men’s lifestyle channel Brother in partnership with Vertical Networks and lifestyle channel Sweet in conjunction with Hearst. Meanwhile, Twitter has partnered with the MLB, NBA, NHL, and NFL to live stream select games, enabling people to tune in ...

Future Of Travel, Transportation, & Infrastructure

... efficiency and reliability in the areas of transportation, sustainability, safety, and hyperconnectivity. While urban infrastructure is an area in need of much innovation, smart cities represent the best of infrastructural innovations. The infrastructures of these emerging cities are built on high speed Internet, allowing the city itself to address pain points the public deals with every day. For example, traffic sensors with the capability to detect an accident or a surge of cars due to a public event ...

The 3Rs

... aspiring business owners via Kiva. Points provide a quantifiable measure of digital recognition for individuals who have made an effort to make a difference, and some are even redeemable for products, prizes, discounts, and deals. Rewards don’t need to be tangible, but they do need to have value; exclusive access, original, shareable content, and formal recognition (such as customer and employee spotlights) all qualify as rewards in and of themselves. RESOURCES Resources such as digital libraries ...

Friends With Benefits

... challenges alone. BAILEYS Recognizing the importance of friendship, especially in China given its one-child policy, Baileys created ads addressing how friends can fill the role of sisters. Short documentary-style films depicted pairs of modern “sisters,” and the liquor brand invited fans to share their own stories of friendship. MCDONALD'SWhereas most brands create deals, discounts, and pricing plans specifically for families, McDonald’s in the Philippines recognizes that young people spend much of ...

Mom Focus

... help them score deals; 48% subscribe to flash sale or daily deal websites, and one in four have made a purchase on one of these sites over the past six months. Moms are always seeking advice on how to be even better at saving and balancing a budget, so marketers should highlight how their products save them money, as well as providing the best coupons and daily deals.THE NEW TRADERSMoms, saddled with a new post-recession financial and environmental consciousness, are looking both to conserve money ...