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Macrotrends

Breaking Bad

... reduce the stigma. 1994: Became The First Marketer To Feature A Gay Couple In A Mainstream Commercial Before gay marriage was legalized in the U.S. (1995), IKEA released the groundbreaking spot "Dining Room," featuring a gay couple. While it only aired in New York, Philadelphia, and Washington D.C. after 10pm, so not to be seen during "family hour," IKEA paved the way for greater acceptance around LGBTQ+ individuals, as a same-sex relationship had never been depicted in a mainstream commercial before ...

Well Intentioned

... not consuming impurities. At its root, such behavior is socially acceptable because it’s a “good” compulsion. It might be annoying when dining out with a friend to hear him or her pepper the wait staff with questions about ingredients and preparation methods, but the unspoken reaction is often, “I should care as much about what I eat.” Similarly, popular blogger the Food Babe’s call to arms to change food regulation in the U.S. (particularly by banning chemicals) started as an aim to improve what ...

The Community Well

... achieving wellness that they’ve integrated it into their social lives. Up until a few years ago, individuals who were trying to be healthy likely felt that time with friends was a deterrent; dining out and grabbing drinks could undermine their diet and prevent them from getting sufficient sleep. Today, however, Ys are frequently using time with friends as an opportunity to improve their health. Specifically, the growth of group fitness classes has made exercise even more social and prompted people to ...

Gender Trends

... Gender-relevant microtrends and happenings across the cultural landscape. - TRENDS: EAT - SEXCEREALA new cereal from Canadian entrepreneur Peter Ehrlich purports to be the first gender-specific food ever created. Called Sexcereal, this edgy breakfast food promises to reward its consumers far beyond the dining room. Other breakfast cereals, like Special K, have been marketed to one gender at the exclusion of the other, but Sexcereal actually comes in distinct versions meant for either gender ...

Digital Trends

... million in funding acquired by Tastemade this past August. INTERNATIONAL RESTAURANT DISCOVERYDigital restaurant finders and guides exist for most major cities (or, at least, for their greater countries), but few apart from Yelp claim to factor in dining destinations worldwide. Yelp’s standing as a global leader may soon be challenged, however, as new platforms that prioritize restaurant discovery for international travelers above all are emerging. The restaurant guide ZOMATO, which has been in use ...

Mom Focus

... moms are still feeling its effects. Three out of four moms report that they were personally affected by the recession, and an overwhelming 94% feel like they are still in the midst of it. Moms have altered their purchasing habits in response, making a concerted effort to save money. They are cutting back on luxuries like dining out and vacationing, seeking sales and bargains, and shopping less frequently—for themselves, at least. In these hard times, 86% of moms say they spend less money on ...

Data

Parenting Attitudes, Preferences, Style, Values & Beliefs

... large purchases | Choosing the streaming services we subscribe to | Groceries that are purchased for your household | Where to go on vacation | Meals that are made at home | Choosing the entertainment we watch/consume | Where to go/what to eat when dining out | What we do as a family when on vacation | How we spend our weekends/free time | Deciding on activities for family time Prioritization of Preferences - Equal Prioritization In each of the following situations, do you ...

Values, Beliefs, & Attitudes Toward Traveling

... beliefs/values | I won't stay at a non-union hotel Worth A Splurge When you're traveling or looking to book a vacation, which of the following are worth a splurge? In other words, what might you consider spending a little extra money on to get an elevated experience?Most Worth A Splurge Summary Food (e.g., dining out, local cuisine markets, room service) | Activities (e.g., VIP passes at amusement/ adventure parks, VIP tours, VIP tickets to live events, luxury spas) | Souvenirs for yourself or ...

Young & Hungry Data

... expensive to eat out than go grocery shopping | It is more expensive to go grocery shopping than eating out | Purchase local grocery items | Purchase grocery items that are not local | Human interaction when dining out (e.g., physical waiter) | Non-human interaction when dining out (e.g., ordering from an iPad) | Eating in a restaurant/dining hall when dining out | "Grab and go" options when dining out FOOD ATTITUDESUsing the scale below, how much do you agree or disagree with each of the ...

Trends, Inspiration, & Learning

... A quantitative overview of young people's interest and involvement surrounding specific shopping categories.FOLLOWING CATEGORY TRENDSWhich of the following, if any, are true for you in each of the categories listed below?I Follow Trends In This Category Summary Clothing | Shoes | Tech and accessories (e.g., mobile device, headphones) | Beauty/grooming (e.g., hair care, makeup) | Entertainment events/experiences (e.g. theater, concerts) | Dining out (e.g., restaurants, takeout, fast ...