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Macrotrends

Culture Spotlight On Australia

... interested in its relationship with property developers than maintaining music culture. Because of these dying venues, musicians and listeners have taken matters into their own hands by throwing warehouse parties, but this often leads to lack of safety, presence of drugs and underage drinking, and minimal accessibility to performances. Many of the venues still in operation cannot offer admission to those under 18 as they sell alcohol at the events, leaving a large group out of the experience. Brisbane’s ...

Go Big Or Go Home

... race to challenge themselves to try new things, enjoy the outdoors, and compete against other groups, while meeting new people and deepening their friendships. Participants can sign up for the experience in their city or travel to get the adventurous experience in a new location. Modern youth are also regularly turning to apps and newsletters informing them about interesting events, and there's even a growth in subscription services that provide access to unique, curated experiences. Yet still ...

Culture Spotlight On South Korea

... Korean media brands, including Ohmynews, Newstapa, Pressian, and .face, have launched initiatives to move away from traditional models of news in order to engage readers. Sodam Cho started .face in an effort to create a more personal way to share news and current events. This social native video outlet focuses on five areas of interest to young adults: social justice, LGBTQ issues, feminism, urban ecology, and technological impacts on societies. .Face uses social media as its main platform ...

Culture Spotlight On Germany

... . Alcohol-free beers are rising in sales throughout the country, with an increasing number of German restaurants and bars offering extensive alkoholfreies bier on their menus—a trend that we’re also seeing in the U.S. and UK as young consumers embrace more conscientious drinking and sober socializing (see UnWasted Time). Such shifts are reflective of young consumers' focus on adopting a healthier lifestyle while still partaking in traditional cultural events. Cassandra finds ...

The Democratization Of Sports

... to the assault of time-shifted, streamed video. While the sports and broadcasting industries concentrate on preserving their current model by attempting to improve the TV viewing experience, they're already losing their audiences to alternative platforms and new experts.Broadcasters and leagues can no longer promise captive mass audiences of young people tuning into sports events because they are choosing to engage with new outlets and services, many of which are launched by their peers. Youth ...

Exertainment

... drops as a scavenger hunt, in which fans have to be physically active to access content early. TV networks could host challenges encouraging people to be active for the number of hours they binge a show. Meanwhile, movie properties can host real-life sports lessons and events based on those featured in their properties, since nearly half of Trendsetters in the UK (48%) and four in 10 in the U.S. are interested in participating in a sport based on an entertainment property (e.g. Quidditch from Harry ...

Hi & Buy

... marketplace in big ways through a reactionary chain of events—when something doesn’t work for them, they seek alternatives, thus inspiring new products and services that fit their needs and rendering unadaptable ones obsolete. One sector in the marketplace that Zs feel is due for a major overhaul is the online marketplace itself, causing them to reimagine e-commerce to better suit their generational habits and preferences. As explored in our Fall 2016 SHOP Report, youth today are a driving ...

Accelerated Adulthood

... been injected back into the economy (see Robot Relations). Zs are also coming of age during an interesting dichotomy of connectedness and disconnectedness. The world has never felt so close in terms of digital connectedness; it’s simple to find out what’s going on across the globe. For Zs, it’s even cool to be aware of news and events; 67% of U.S. Trendsetters and 61% in the UK say the coolest people their age are informed about what’s going on in the world, which is significantly higher than the ...

Pop Politics

... and current events as it does the way politicians themselves craft their personal brands to appeal to an increasingly influential voter demographic. Pop Politics are making current events and issues not only more accessible but also more relevant and engaging to youth. No longer limited to the 6 o’clock news or front page headlines tossed onto one’s doorstep, political coverage is now integrated into most forms of media enjoyed by young people. From blog posts shared on social media to regular ...

Sense In Sensitivity

... in society, young people feel they should speak up to show their support. While they don’t expect companies to take action to help every social cause, they feel it’s valuable for them to react to tragic events; as the public at large is focused on a unifying event for a moment in time, they feel it’s an important conversation for brands to take part in, too. Below are tips and examples for how brands can navigate sensitive situations, providing comfort and empathy via their communications and ...