396 results for '"experiences"'
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Macrotrends

It's A Mall World After All

... Trendsetters say they prefer to visit multiple stores when they shop. This gives malls a distinct advantage—if they can create shopping experiences that are dynamic and visually compelling. This stands in direct contrast to traditional malls and department stores, which were designed to appeal to the masses and thus stagnated as modern shoppers stopped being captive to a singular shopping format (see The Global Retail Landscape). As young shoppers strive for individuality and prize creativity, they ...

(Ana)logging Off

... % of UK youth enjoy tactile experiences when it comes to media, with Trendsetters enjoying this even more than young adults overall. These physical entertainment options carry with them a cultural cachet that their digital equivalents have yet to rival. Though we don’t anticipate the decline of digital anytime soon, moving forward, it will be critical for marketers to supplement their online media offerings with physical ones that enable them to engage with youth and Trendsetters who are ...

(Pas)Sport

... it’s a way to feel part of an area’s community and acquire noteworthy experiences, especially because in many cases, they can’t enjoy them without doing so IRL in that locale. Just as trying the food and drinks specific to a place is a given for travelers to embrace a culture, collecting sports experiences is a significant form of immersion for young adults, so much so that many are prioritizing it when making travel plans. As young generations’ aspirations to travel merge with their passion for ...

Reality Bites

... Companies are eager to experiment with VR as a marketing tool, but a more consumer-centric approach is needed before the medium is adopted en masse.Thanks to the technology available to creators today, the boundaries of entertainment are limited only by their imaginations—if they can dream it, they can make it. As they search for inventive ways to challenge the status quo and fulfill young consumers’ desire for new and immersive experiences, creators have been dipping their toes in ...

Dress To Thrill

... nightlife venues like bars and clubs as they Seize The Day and prioritize socializing during the daytime over nighttime. When they do engage in nightlife, it often turns into an epic adventure to fulfill their desire to Go Big Or Go Home. Many “go big” experiences involve a particular type of outfit or costume concept, but a theme can be applied to any usual party or night out to take it to the next level, achieving the desire for extraordinary experiences on a manageable scale and giving young adults ...

Pop In

... brand.Young people around the world Pop In content to express their fandom. Brands can boost consumers' affinity by letting them appear in their creations and make it their own. This holds true of entertainment content, packaging, and even marketing.Young consumers hold much influence in marketing on a brand's behalf and impacting the success of content, whether entertainment or advertising. Brands should give them opportunities to share and seed this behavior. - Pop In Music Experiences - A number of ...

Self Made Marketing Tips

... of a physical wall displayed at its flagship store in Red Wing, MN, creating what's been described as "a shrine to the stories and boots of the men and women who keep America working."Shinola Shinola's "Let’s Roll Up Our Sleeves" campaign celebrates hard work and manufacturing in telling the stories of real men and women who have rolled up their sleeves to create new jobs and opportunities. Shinola invites others to share their experiences of strong work ethic and physical labor, too. - 5 ...

Hi & Buy

... force behind the evolution of retail. They desire shopping situations that feel like events, and seek connectedness from brands that prioritize Community > Commerce and offer entertainment through What’s In Store. Gen Zs appreciate such “shoppertainment” from in-person shopping experiences; 41% of Trendsetting Zs in the U.S. and 32% in the UK like going to stores where they can just hang out, even if they’re not buying anything. As the first digitally native generation, Zs want the ...

Exertainment

... Exercise and entertainment are increasingly intersecting, as modern youth gravitate towards fitness experiences that incorporate media and entertainment that offers a physical health benefit.As wellness has become a priority to modern young adults, it's significantly impacting other consumer categories. Fitness has dominated young people's style preferences in recent years, as evidenced by the massive athleisure market, and it's likewise infiltrating the beauty space, with a surge of  ...

Consumer Journeys

... often the in-person connections they make—including consulting sales associates, discussing the process with friends, and sharing their purchases and experiences after--are the highlights of the consumer journey JEANS: Solving the denim dilemmaBrands matter to young shoppers when it comes to buying jeans, though for some it's as much about a trusted store being able to deliver on expectations as it is about a brand they know will fit and hold up over time. They start their purchase ...