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Macrotrends

The Retail & Spending Perspective

... time to monitor the effects of the pandemic is that Millennials are the ones experiencing the greatest financial disruption. This is partly due to Millennials’ life stage; the oldest of them are turning 40 in 2020 (double whammy!). The leading half of the generation are supposed to be earning more and entering their peak spending years at this time. Many would have been focusing on buying homes, new cars, or settling down to raise a family. Instead, our research finds that 81% are delaying major ...

House Funders

... the UK say they would be willing to purchase a home with a friend, as would one-quarter of Trendsetters in Australia. Boomers and Gen Xers couldn’t have imagined sharing a home with friend(s) as an adult, but as Ys consider their friends to be family, this behavior is only fitting. Meanwhile, some young adults are opting to buy a home with a sibling(s), as many respondents in our focus groups noted, including a 33-year-old woman from the UK who told us she owns a house with her sister. Some even ...

Home & Away Entertainment Trends

... knowing that the people who live just steps away from them are leading secret lives. As young people continue to live their lives without connection to their neighbors, audiences can expect to see more entertainment within this genre. And as young people continue to neglect creating relationships with their neighbors, brands can help be the catalyst for such community connections.The AmericansFrom the outside, Philip and Elizabeth Jennings and their two teenagers look like the perfect family living in ...

There's No Place Like Home(town)

... am. It's where my family still lives and I visit there often so it hasn't really left me.DANIEL, 18, UKAs half of U.S. and UK Trendsetters are proud to tell others where they were born or where their family is from, youth are finding as many ways as possible to broadcast their backstory. Many youth put the city and/or state that they’re from in their Instagram, dating profiles, or other social media bios to immediately announce where they’re from in online interactions, which are as real to them ...

Portraits Of A Generation

... . Xers rank TV shows as their #4 passion point of 30, and Boomers and Zs rank it #5. When it comes to gaming, younger generations are especially passionate, as they have destigmatized this form of entertainment and even turned it into a competitive sport. Zs rank gaming #2 of 30 passion points while Ys rank it #5. Boomers, Xers, and Ys rank cooking/food/restaurants #3 of 30, which aligns with their focus on family and communal activities.Which of the following, if any, are you personally passionate ...

Peace Of Mind: The Guide To Gen Z Burnout

... days are rigorously scheduled between classes, after-school activities, work, family time, homework, and an always-on social life, time is a precious commodity that is in short supply. As Zs become overextended across aspects of their personal life, the stress they feel can have adverse effects on their mental state.HOW ZS MITIGATE SOCIAL BURNOUT: Given their life stage, Zs’ personal lives carry a lot more weight and is an area where this cohort invests a lot of their time and energy. When they’re ...

Leaning Out To Lean In

... Young parents are “leaning out” of the Lean In movement and discovering that, by prioritizing family life, they’re happier people and more effective workers.Contrary to the idea that achieving professional success requires “leaning in” at work even if it means “leaning out” at home, young parents are championing the notion that a successful career shouldn’t have to come at the expense of family life. Instead, they are discovering that being a parent can actually help their careers, and not just ...

Culture Spotlight On The U.S.

... in particular, the current political climate, U.S. youth are embracing entertainment that provides a source of comfort. Heartwarming content is no longer a guilty pleasure, but rather, a much-needed source of relief. The success of recent TV hits including NBC's family-focused tearjerker This Is Us and ABC's The Good Doctor about a pediatric surgeon with autism demonstrate consumer demand for this type of content. Meanwhile, 2017 was a breakthrough year for Hallmark ...

Robot Relations

... further still. Smart devices are becoming part of the family, and Zs are using them not only for tactical tasks like doing their math homework or ordering toys and cookies without their parents’ knowledge but also emotional ones like mediating arguments or entertaining friends. This is making A.I.-powered devices like Echo and Google Home feel humanlike to Zs, who regard them as family pets of sorts—just more wise than furry. While such shifts might spark alarm in luddites, kids aren’t concerned ...

Feel The Burn: Understanding Modern Burnout

... past, the corporate ladder was one in which each rung was clearly defined and translated into achievable life milestones outside of the office. For Boomers, this meant clocking into their 9-to-5 jobs five days a week, enjoying the fruits of their labor (the family, the car, the house in the suburbs), and being able to look forward to retiring to live out the rest of their lives in leisure. Xers entered the workforce just as modern technologies began to revolutionize the workplace and create new ...