162 results for '"gaming"'
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Macrotrends

No Money, More Problems

... Overseas Bank (UOB) is using gaming to help young consumers save. UOB's mobile app, called TMRW, allows users to level up the more they save and unlock different items to build out their virtual cities. The bank hopes that the app will attract today's digital-first customers. Ys gave rise to mainstream gaming culture, and brands that can align themselves with this cohort’s penchant for gamification have a leg up on the competition.Among Trendsetters, 37% in the U.S. and 31% in the UK say their debt is ...

R&R (Rest & Replay)

... long been criticized for encouraging violence and rotting people's brains, young people, particularly Gen Zs, are changing this perception (see Gaming The System) and giving rise to more soothing games.What's more, the desire for wellness-inducing entertainment is even manifesting in the form of audio bedtime stories for grownups, which relax consumers and lull them to rest. Among them is the podcast "Sleep With Me." Each episode consists of about 50 minutes of imaginative tales that provide enough ...

State Of The Art

... , creative works produced by A.I. are starting to have a significant impact in the marketplace, with auction house Christie's making history in announcing that it will sell works created by the technology, and A.I. being used by a variety of creators across industries, from musicians to gaming companies (see examples). Brands that utilize creative A.I. will find the creative process not only streamlined and scaled, but that the output will excite young consumers when positioned to align with their ...

POP Trends

... a live experience akin to going to an actual performance. POP PLAYSPECTATOR GAMING To the uninitiated, video games may seem an unlikely candidate for a spectator sport. But recent developments have demonstrated that spectatorship is in fact a major—and growing—facet of the gaming industry. Contemporary gamers aren’t interested only in their own gameplay. They want to watch pros and peers, alike, in competition and in ordinary games, and both online and in person. This trend has ...

The Binge Method

... binge mindset now extends beyond the screen. We’re seeing binge behaviors applied to books, magazines, music, gaming, and even social media. Newly popular are speed-reading apps that promise users the ability to tear through their Kindle libraries and Pocket queues at four times their usual reading rates. Among audiophiles, unlimited and inexpensive access to artists’ full catalogues via Spotify is inspiring a new wave of binge listening that can improve one’s understanding of an artist’s ...

Culture Spotlight On The U.S.

... popular outside of the Latin music community with her debut album "Isolation." But more than just a hit on Latin charts and award categories, in 2017, Latin songs took 16 of the spots on YouTube’s Top 25 Songs of the Summer global chart.Girl Power(houses): Female Singers Top The ChartsWhile females are fighting for greater representation in many areas of popular culture, including TV, movies, and gaming, music is an area where they are finding a loud voice. In fact, much of what's ...

15 Minutes Of Fandom

... example, we’re seeing overlap between punk style and hip-hop music, a blending of emo and rap cultures, and instances where street style meshes with art and design, all of which are movements grown out of consumer attitudes and desires. Even culture festivals and events that used to be highly tuned to their category have broadened, such as Comic-Con that now incorporates a wider range of television and gaming genres or Electric Forest that has grown beyond EDM to include hip-hop and other genres. For ...

Some Other Time

... friends, while his or her friends might still be sound asleep in another time zone—though that doesn’t stop the person from sending messages anyway or from the friend responding hours later when they have time. Maintaining such friendships is automatically time-shifted as their daily lives are out of sync, however it doesn’t feel entirely unnatural. Young people grew accustomed to time-shifted app-based gaming, such as Words with Friends and Scrabble, in which they have to wait for friends to ...

(Ana)logging Off

... fuel this sales trend. Brands are getting on board, with IKEA, Origins, and Better Homes and Gardens all creating their own versions in an effort to tap the coloring craze. It’s not just books that are seeing an analog makeover. A crop of bookshops are bucking the trend of high-speed Wi-Fi and barista-made coffee in favor of the centuries-old tradition of disconnected browsing.Numbers GameThough the popularity of online gaming gets the bulk of the attention in the media, classic board games ...

K-Pressure

... cram culture has arguably led Asian Ys to do nearly everything to the extreme—particularly in South Korea, where over-eating videos, an obsession with appearance, and addiction to gaming are common. But these countries are beginning to see the detrimental effects of such a rigid, high-pressure culture. Ys in China and South Korea are the least likely to describe themselves as entrepreneurial and creative. Depression rates are high as they struggle to deal with the pressure heaped upon them ...