598 results for '"gen y"'
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Macrotrends

Build Your Own Career

... figure out what they’re interested in within the company (see examples). According to ORC International’s HR Reflections Survey, when it comes to engaging Gen Y employees, developing them into leaders of the future and managing their career development expectations are the top two challenges faced by HR (note: ORC is Cassandra's parent company). Now that youth are more interested than ever in taking the reigns of their own career path, companies need to be prepared to face those challenges ...

Dollars And Sense

... , showing that some Ys are willing to take on debt in order to own cars and homes. Which of the following types of debt or loans, if any, do you currently have?Generation Y Student loan debt | Credit card debt | Car loan | Medical debt | Personal loan debt (e.g., loans from friends or family) | Mortgage loan (e.g., having a mortgage that I am paying off) | Back- taxes | Mortgage debt (e.g., being underwater on my home) | Loan from peer-to-peer lenders (e.g., prosper.com) | Business loans ...

Cashless Is King

... management digitally, analog forms of finance, from making payments to tracking balances, feel inefficient and protracted. Rather, youth want a future where Cashless Is King, which resonates with how they think about money.As with their use of technology overall, Gen Ys' and  Zs' approach to money mirrors the fact that the former are digital adopters and the latter are digital natives. Gen Y was the first generation to have digital financial tools from their start to adulthood. When they signed up ...

Living Experiments

... Living in a variety of environments has become a key aspiration for Ys who see doing so as a critical part of their personal growth in adulthood.The world has gotten smaller and more global due to technology, and Gen Y has developed a particular passion for experiencing the exotic and diverse locales they see regularly online and in the media. Past generations generally had to wait until they were older to be able to afford to visit the various destinations on their individual bucket lists, and ...

Game Of Life(style)

... of sports and lifestyle goes beyond what players and teams project on and off the field. Past generations wanted to “be like Mike” and copy David Beckham’s style, but Gen Y and Z fans today have a multitude of tools and opportunities to join in and actually help define the culture around a given sport, going well beyond the athletes and leagues (see The Democratization Of Sports). They’re observing and borrowing other fans’ style and coining new hashtags and furthering social movements ...

Tech Truths

... perform any task with greater ease. Aside from this key motivator, brands should focus on Xers' outlook that tech is a connector. They're the generation most likely to feel that tech connects them to others, which is significant as they aren't even as constantly digitally connected as Ys and Zs. Yet, this benefit is critical to them in their desire for efficiency, and the brands that lean into these expectations from tech will win their admiration.TO GEN Y, TECH = A BLESSING & A CURSEPerception of ...

OK, Boomer!

... get ahead. Today, 83% of youth agree with the statement, with Gen Z being slightly ahead of Millennials (84% versus 81%, respectively). This metric is up dramatically from the 1970’s, when only about six out of 10 Boomers agreed with this statement. Zs are hard workers, having been raised to be pragmatic by work-obsessed Xer parents who instilled in them the belief that you have to work hard to get what you want. And as they began their careers in the midst of an economic crisis, Ys had to learn ...

UnWasted Time

... go to quieter bars where we can talk and catch up. The socializing has become more about talking and less about drinking. This is so much the case that I would be just as likely to get coffee with a friend than get an alcoholic beverage.ERIN, 28, ILIn the era of social media, more and more of one’s personal life has become public, from photos of meals featuring dietary cleanses to peer-to-peer services displaying one’s finances. Gen Y gave rise to a renewed focus on wellness, and cutting back on ...

For Love And Money

... At work, young people’s quest to “make meaning” is being overtaken by a burgeoning desire for high salaries. The prolific narrative surrounding Gen Y in the workforce is that its members want to “make meaning, not money” due to their optimistic outlook and their idealistic aspirations for changing the world. But for the first time, this narrative is in need of an update. Making meaning may have been top of mind when the economy was struggling and there was little money to go around, but in ...

Zconomy

... Young consumers are redefining ownership, looking at the items they purchase as investments to be traded and resold to offset their cost. Most members of Gen Y, having witnessed a historic economic collapse, are hesitant to take on the financial commitments and responsibilities associated with ownership. Indeed, they are largely a generation of NOwners who prize access over ownership and are turning to renting, sharing, and bartering (NOwners, Cassandra Report, Winter/Spring 2014). While Ys are ...