598 results for '"gen y"'
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Macrotrends

Tech Truths

... perform any task with greater ease. Aside from this key motivator, brands should focus on Xers' outlook that tech is a connector. They're the generation most likely to feel that tech connects them to others, which is significant as they aren't even as constantly digitally connected as Ys and Zs. Yet, this benefit is critical to them in their desire for efficiency, and the brands that lean into these expectations from tech will win their admiration.TO GEN Y, TECH = A BLESSING & A CURSEPerception of ...

PREPAREnting

... hopes of the world becoming a better place when they choose to have children, and to ensure that happens, they are instilling a desire to make a positive difference in society in their offspring and giving them the tools to do so. Whereas past generations of parents put the onus on themselves to make the world a better place for their children, Millennial parents are flipping this paradigm. While Millennials have certainly strived to improve the world, making significant stride in environmentalism ...

Duty Free

... own opinions, navigate sales lingo, and learn to trust their instincts about what was best for them. Gen Y, on the other hand, is Duty Free, entering adulthood at a time in which the technology in their pockets and the people in their lives are always on hand and ready to help them out, drastically reducing or even eliminating any such need for self-reliance. As a result, their decision-making processes and paths to purchase are radically different from those of adults who went before them. The ...

Cashless Is King

... management digitally, analog forms of finance, from making payments to tracking balances, feel inefficient and protracted. Rather, youth want a future where Cashless Is King, which resonates with how they think about money.As with their use of technology overall, Gen Ys' and  Zs' approach to money mirrors the fact that the former are digital adopters and the latter are digital natives. Gen Y was the first generation to have digital financial tools from their start to adulthood. When they signed up ...

Game Of Life(style)

... of sports and lifestyle goes beyond what players and teams project on and off the field. Past generations wanted to “be like Mike” and copy David Beckham’s style, but Gen Y and Z fans today have a multitude of tools and opportunities to join in and actually help define the culture around a given sport, going well beyond the athletes and leagues (see The Democratization Of Sports). They’re observing and borrowing other fans’ style and coining new hashtags and furthering social movements ...

Dollars And Sense

... , showing that some Ys are willing to take on debt in order to own cars and homes. Which of the following types of debt or loans, if any, do you currently have?Generation Y Student loan debt | Credit card debt | Car loan | Medical debt | Personal loan debt (e.g., loans from friends or family) | Mortgage loan (e.g., having a mortgage that I am paying off) | Back- taxes | Mortgage debt (e.g., being underwater on my home) | Loan from peer-to-peer lenders (e.g., prosper.com) | Business loans ...

UnWasted Time

... go to quieter bars where we can talk and catch up. The socializing has become more about talking and less about drinking. This is so much the case that I would be just as likely to get coffee with a friend than get an alcoholic beverage.ERIN, 28, ILIn the era of social media, more and more of one’s personal life has become public, from photos of meals featuring dietary cleanses to peer-to-peer services displaying one’s finances. Gen Y gave rise to a renewed focus on wellness, and cutting back on ...

Race & Equality in Everyday Life

... Gen Zs and Millennials report greater cultural awareness, but their actions are still catching up.The pandemic and its resulting financial fallout are surfacing socio-economic inequalities in a way that this country has not yet experienced. From employment to education to healthcare, the systemic injustices plaguing society have become increasingly visible to the point where they exist in plain sight. These economic and cultural disparities are shaping young people's’ world view: rather than ...

Living Experiments

... Living in a variety of environments has become a key aspiration for Ys who see doing so as a critical part of their personal growth in adulthood.The world has gotten smaller and more global due to technology, and Gen Y has developed a particular passion for experiencing the exotic and diverse locales they see regularly online and in the media. Past generations generally had to wait until they were older to be able to afford to visit the various destinations on their individual bucket lists, and ...