598 results for '"gen y"'
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Macrotrends

Build Your Own Career

... figure out what they’re interested in within the company (see examples). According to ORC International’s HR Reflections Survey, when it comes to engaging Gen Y employees, developing them into leaders of the future and managing their career development expectations are the top two challenges faced by HR (note: ORC is Cassandra's parent company). Now that youth are more interested than ever in taking the reigns of their own career path, companies need to be prepared to face those challenges ...

PREPAREnting

... hopes of the world becoming a better place when they choose to have children, and to ensure that happens, they are instilling a desire to make a positive difference in society in their offspring and giving them the tools to do so. Whereas past generations of parents put the onus on themselves to make the world a better place for their children, Millennial parents are flipping this paradigm. While Millennials have certainly strived to improve the world, making significant stride in environmentalism ...

Race & Equality in Everyday Life

... Gen Zs and Millennials report greater cultural awareness, but their actions are still catching up.The pandemic and its resulting financial fallout are surfacing socio-economic inequalities in a way that this country has not yet experienced. From employment to education to healthcare, the systemic injustices plaguing society have become increasingly visible to the point where they exist in plain sight. These economic and cultural disparities are shaping young people's’ world view: rather than ...

Duty Free

... own opinions, navigate sales lingo, and learn to trust their instincts about what was best for them. Gen Y, on the other hand, is Duty Free, entering adulthood at a time in which the technology in their pockets and the people in their lives are always on hand and ready to help them out, drastically reducing or even eliminating any such need for self-reliance. As a result, their decision-making processes and paths to purchase are radically different from those of adults who went before them. The ...

Cashless Is King

... management digitally, analog forms of finance, from making payments to tracking balances, feel inefficient and protracted. Rather, youth want a future where Cashless Is King, which resonates with how they think about money.As with their use of technology overall, Gen Ys' and  Zs' approach to money mirrors the fact that the former are digital adopters and the latter are digital natives. Gen Y was the first generation to have digital financial tools from their start to adulthood. When they signed up ...

The Retail & Spending Perspective

... Consumer attitudes were sure to be disrupted in the wake of Covid-19, but brands can prepare now for emerging trends around Millennials' and Gen Zs' habits, attitudes, and preferences when it comes to shopping and spending.One of the most immediate effects of the pandemic is a shift in consumer spending. Some people started hoarding toilet paper and other essentials, while others started hoarding funds and dramatically curbing their spending. But what has become clear now that we have had some ...

UnWasted Time

... go to quieter bars where we can talk and catch up. The socializing has become more about talking and less about drinking. This is so much the case that I would be just as likely to get coffee with a friend than get an alcoholic beverage.ERIN, 28, ILIn the era of social media, more and more of one’s personal life has become public, from photos of meals featuring dietary cleanses to peer-to-peer services displaying one’s finances. Gen Y gave rise to a renewed focus on wellness, and cutting back on ...

Game Of Life(style)

... of sports and lifestyle goes beyond what players and teams project on and off the field. Past generations wanted to “be like Mike” and copy David Beckham’s style, but Gen Y and Z fans today have a multitude of tools and opportunities to join in and actually help define the culture around a given sport, going well beyond the athletes and leagues (see The Democratization Of Sports). They’re observing and borrowing other fans’ style and coining new hashtags and furthering social movements ...

The Societal Social Shift

... How and why Gen Z and Millennials are navigating a new era of social media use in light of the pandemic, BLM, and an election yearGen Zs and Millennials are frustrated and angry that the world and progress on the social issues they care about isn't getting better, and they're creatively using the tools they have in hand to try to finally get the results they desire. This has led to a major shift in activist-driven social media usage for both generations. Brands need to know about this shift ...