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Macrotrends

Live, Not Buy: Gen Z Activism

... activism, as well as their expectations when it comes to taking up a cause. Ys and especially Zs, who have never known a time without the internet, have learned to curate their digital personas. They’ve also grown up in a social climate where crafting your identity—such as sharing your gender pronouns, race, ethnicity, or sexuality—is the norm, and a part of socialization. To them, everyone comes with a “profile.” Consider the Facebook trend that allowed users to add a frame to their ...

All The Feels

... about gender inequality, 62% in the U.S. and 66% in the UK about racism, and 43% in the U.S. and 46% in the UK about prejudices against the LGBTQ+ community. Zs aren’t waiting until they’re older to consider such issues; their empathy inspires them to pay attention and take action now. Already, 30% of U.S. Zs and 20% in the UK have volunteered their time, and the numbers are significantly higher among Trendsetters (63% and 52%, respectively), and 22% of Zs in the U.S. and 24% in the UK have donated ...

Major Dads

... Gen Y fathers are choosing to become more involved in parenting than were previous generations of fathers.When Gen Ys were children, their Boomer parents largely adhered to traditional gender roles when it came to childrearing, meaning mothers typically took a disproportionate lead. But with the conversation surrounding gender equality becoming increasingly public, men becoming more domestic than they were in the past, and more mothers seeking work outside the home, the ways in which mothers ...

Marketing Tips

... help build brand awareness, the company is offering a "pink tax rebate" in the form of credit for those who share a referral code with friends. A much-discussed topic of late, the pink tax is a term for gender-biased pricing in which products marketed to females cost more than comparable ones that are marketed to men or gender-neutral. - 4. HELP THEM MAKE NEW FRIENDS…BUT KEEP THE OLD. - Forming new friendships has become difficult for Gens Y and Z in recent years; 62% of youth think that ...

Leaning Out To Lean In

... struggling to achieve gender equality in the workplace, they resent the stance that they must devote their life to career advancement or be labeled anti-feminist. As they see it, this attitude is as stifling as when women were automatically relegated to home life. Just as it was once controversial to praise a woman for putting her career first, today it is controversial to praise a woman for putting her children first. This can be seen in the dogmatic way the media reacts to successful women who praise ...

Monthly Deliveries

... Specialty subscription services are creating products specific to the needs of either men or women.The many monthly subscription delivery services that have sprung up in recent years have primarily adhered to gender lines. From the category’s earliest entries, such as Birchbox for women and Bespoke Post for men, to more recent additions to this now-saturated market, subscription offerings seem to address needs experienced by either men or women—not both. Within this category, we’re seeing a new ...

Accelerated Adulthood

...  "the path" to adulthood, Zs are redefining the path through adolescence, making it a shrunken life stage as they quickly enter into adult-like experiences and challenges. They don’t just wait until they’re of age to vote to pay attention to politics, they begin following along and getting involved online and offline much sooner; they don’t just start noticing the opposite sex is actually cute and doesn’t have cooties, they have to figure out where they fall on the gender identity and sexuality ...

Obstruction Of Injustice

... it can wipe such negativity from the world. Having observed—some firsthand—the effects of bullying in their school years, today’s youth are highly sensitive to language that serves only to incite fear and maintain prejudices based on race, gender, religion, social class, and other distinctions. They still witness such attacks launched via social media, particularly as their broad networks include not only likeminded friends but also random acquaintances, work-based connections, and ...

Peace Of Mind: The Guide To Gen Z Burnout

... . In the past, it wasn’t socially acceptable to be open about one’s mental health—especially for men, as doing so was seen as emasculating. The effect of this stigma is evident, as men in the U.S. are 3.5 times more likely to die by suicide than women. Zs, who are the most open and socially accepting generation, are fighting against the stigmas that would contribute to emotional burnout—be it prejudices around race, gender and sexuality, or body shape. This generation of inclusive young ...

Global Innovation Trends

... rights as a citizen. Last year a robot named Sophia became the first robot in history to be given legal personhood, specifically in the country of Saudi Arabia. Her creator used the opportunity to position Sophia as a women’s rights advocate, a stance that conflicts with Saudi Arabia’s more discriminatory gender laws. - India: Robot Waste Workers - A tech firm in India developed robots that are programmed to unclog and clean the country’s sewers in order to replace the humans who currently ...