105 results for '"interactive"'
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Macrotrends

Z Marketing Tips

... line, I Heart UGG. Young consumers could enhance their photos with decorative add-ons, including flowers, hearts, and leopard print, which simultaneously promoted the brand.Cartoon Network’s Anything app serves as a micro-network with small bursts of interactive content, including video snippets, games, polls, quizzes, and puzzles tied to the channel’s shows. - ENCOURAGE THEIR CREATIVITY - Young consumers take enormous pride in their creativity and consider it a fundamental part of their identity ...

R&R (Rest & Replay)

... content isn't just relegated to the digital space; they're also looking for entertainment in the real world that enhances their mental wellbeing. Brands can host installations, gallery-like spaces, and interactive events that help consumers feel relaxed by being around their brand and its products. - Calming ASMR Advertising - Dove Mars-owned Dove Chocolate is a leader of ASMR ads, having released two spots in China several years ago which include specific ASMR triggers like unwrapping paper and soft ...

Beacons

... ’ connected retail lighting system uses mini LED lights to direct shoppers to the products they need, and maps an optimized path through the store. Personalize your promotionsSmartphone-linked signage, a prototype product by Toshiba, connects via Bluetooth to viewers’ smartphones, allowing them to control and customize the content displayed.Be a guideThe Rubens House museum in Antwerp created an iBeacon-powered mobile app that guides visitors through an interactive tour. Video: See iBeacon in action at ...

Consumed Takeaways

... of what’s new and emerging in consumer tech, and be brave about giving concept products a first chance. Concept pop-up shop STORY never fails to experiment with the established retail model. Click here to learn more about the themed retailer’s use of Perch, a prototype for interactive in-store displays. Be hands-on.Young people are seeking moderation in their customer service experiences. They don’t want associates hovering over them, but they do expect help to be at the ready when they have a ...

Storefront Extensions

... , through which shoppers could tap their phone over product tags to be directed to a mobile site and make their purchase. Australian grocery chain Woolworths has installed multiple temporary virtual supermarkets at local bus stops. After downloading an app, commuters can scan barcodes to browse and purchase products while waiting for their bus’ arrival.In 2012, Adidas NEO created interactive windows for watching video content, interacting with virtual mannequins, and purchasing products. When users ...

The 3Rs

... Ys and Zs are coming of age in a rewards economy rife with gamification applications, and the newly interactive giving space is keeping pace. Modern cause-related initiatives provide some of the standard elements of games, such as real-time tracking through points systems, level-ups, and tiered rewards. In the style of established frequent flier programs, new tools and apps dole out points for repeated good actions—like recycling, donating, walking instead of driving, and even loaning money to ...

The Comment Box

... Comment boxes are beginning to vanish on websites as they have evolved from a means to communicate one's ideas to a mechanism for bullying and ranting.Comment sections are a relic of the pre-social media Web. For early waves of online publishers, providing a space for reader comments was the primary way to encourage interactive conversation on-site. Today’s users have a much wider range of options for engaging meaningfully and voicing their opinions; most are inclined to share their “comment ...

IRL (In Real Live)

... tickets.LIVE ATTENDANCEYoung adults are passionate about live events, with most having gone to concerts, galleries, museums, plays, and musicals in the past year. While they’re most interested in concerts, with 74% of Trendsetters in the U.S. and 65% in the UK having attended one in the past year, they are also very interested in attending other types of events in the future. Trendsetters are more interested in attending meet and greets, interactive theater experiences, film and entertainment ...

Have Guidance, Will Travel

... properties weather.com and The Weather Channel app, consumers could provide their travel destinations and plans to receive tailored recommendations on how to have a great time and where to find a Best Western on their trip. Users could also book a hotel and take a virtual 360-degree tour of a Best Western.Lufthansa Lufthansa also partnered with IBM Watson to create an interactive ad campaign on weather.com and The Weather Channel app powered by A.I. As part of the airline’s #SayYesToTheWorld campaign ...

Hands On

... customer service video.Best Buy hosted a shoppable Google Hangout on Christmas Eve, during which shoppers could avoid the mayhem of last-minute in-store shopping while still receiving interactive advice from a panel of social media personalities and technology experts.BaubleBar’s SWAT team provides complimentary virtual styling sessions conducted through Skype video chat. Shoppers schedule the appointments, which last up to 45 minutes, ahead of time. Customers not only receive advice on finding the ...