118 results for '"makeup"'
Filter by:

Macrotrends

10 Gender Takeaways

... respectful and free of stereotypes. Having recognized a void in an exclusively female market, the subscription service HELLO FLO sends a monthly delivery of tampons and other feminine products to help women stay prepared for their monthly period. TOM FORD tactfully reached out to the growing market for male makeup with the creation of a men’s-only cosmetics line, featuring products that speak specifically to men’s limited but real makeup needs. - STAY ON TOP OF THE ISSUES THEY'RE INVESTED IN - For Gen ...

The Gender Landscape

... respond to such boundary- pushing with reactions ranging from squeamishness to outrage, Ys and Zs are generally more accepting of gender bending, particularly as a pathway to an open, healthy dialogue about gender norms. To wit, gender-bending activities, such as mud runs for women and knitting circles for men, are on the rise, as are boundary-blurring products like Tom Ford’s new line of makeup for men. For marketers, it will become increasingly crucial to give consumers the freedom to push past ...

Hands On

... brands can sell one-on-one expert advice and tutorials through video chat. Though most Helpouts are paid, some brands are offering their advice for free. Fashion e-tailer ASOS offers at least one stylist available for 60 hours per week to give personalized wardrobe advice in complimentary 15-minute sessions. Most brands, however, are charging for their services, many of which would command top dollar in a real-life setting. Sephora sells $15 makeup lessons, which include professional skills such as ...

Digital Trends

... their rival’s products over their own, the success of these and similar exchanges suggests that being kind online can go a long way. - BEAUTY - EM BY MICHELLE PHANIn response to feedback and requests from her more than 5 million fans and followers, YouTube beauty guru Michelle Phan has created a makeup line called em (the Vietnamese word for “you”). The line is backed by the L’Oréal Luxe group, and already features a range of 250 products, all sold exclusively online. Throughout product development ...

Surprise & Delight

... with points that can be redeemed for free gifts, but also enjoy access to a rotating roster of free product samples. During the past few holiday seasons, the makeup emporium has also offered shoppers a free mystery gift bag containing surprise contents. - CURATED PRODUCT SUBSCRIPTIONS - Though a relatively recent invention, the subscription service category has already become oversaturated. Consumers can now subscribe to monthly surprises in nearly any category they favor. However, a few new ...

Nesting & Resting

... meet demand in the category.Violet GreyAmazon is rumored to be partnering with Violet Grey, a four-year-old LA-based beauty retailer that offers a highly curated selection of luxury beauty products including makeup, skin care, hair care, and nails as well as beauty-related content. If true, the move reflects the growing power of the beauty category, particularly among young shoppers seeking the convenience of Amazon Prime.HOME LIFEMore than half of young people and nearly two-thirds of women say ...

Omnitainment

... Kotex.Lush Lush cosmetics is launching a digital TV channel in 2017 about its products and makeup mixologists. The Lush TV channel will mix its content to fit audience habits at the different times of day. For example, mornings will include shorter two-minute clips to suit commuters, mid-afternoon will have content that can be viewed without sound (i.e., during work), and evenings will showcase Lush’s longer documentaries like The Fox Project.MAC Cosmetics MAC is ...

Marketing Tips

... City” campaign, which examines the faces and racial mix of major cities around the world and derives a face that’s most representative of the people who live there. The retailer used statistical and demographic analysis, as well as city-specific census reports to understand the makeup of Milan, London, Tokyo, New York, Paris, and Berlin. The results accurately reflect the proportion of each city's specific racial mix through features such as skin tone, eye and nose shape, hair type and color, and ...

Best of Digital Marketing

... consumers’ lives. Given how fast kids grow, it’s hard for parents to know what size shoe to order for their children online, yet taking them to stores can be a hassle, too. Stride Rite is alleviating this problem with its new iPad app called RiteFit, which allows busy parents to measure their children’s feet size, so that they can order shoes from its website. Purchasing makeup online can be a challenge, as users aren’t sure what products will work best with their skin. To avoid this problem, e-commerce ...

Parenting 101

... An overview of major topics affecting moms and dads today.While the fundamentals of childrearing are largely the same today as they were for parents of previous generations, the makeup of families differs drastically. Moreover, modern moms and dads have added elements to consider, mostly due to the influence of technology and the access it grants their children. Parents face a new set of issues, such as the effects the digital world has on what their children learn and at what age, as well ...