Real Time+ Dec 12, 2014 marketing customer service personalization social media ... Young people are increasingly expecting marketers to comment on current events as they unfold, rather than in response. Marketing has traditionally been perceived as an interruption, pulling people away from the media that they have chosen to engage with, such as TV shows and social platforms. Moreover, the ads they see are often irrelevant to their lives. Indeed, young consumers are often subjected to ads for the wrong products at the wrong times, despite marketers’ efforts to embrace big data ...
GPS (Global Positioning Success) Sep 18, 2014 global marketing ... Explore marketing campaigns that resonate with Ys around the world as they reflect their generation’s attitudes, preferences, and behaviors.Young consumers around the world have more commonalities today than ever before, including shared sentiments on how they want brands to reach them. As a result, numerous concepts, themes, and issues stand out as universally resonant among Global Ys (GYs). We’ve identified the “best of” marketing campaigns from around the world and offer a GPS—Global ...
India's Missed Call Sep 12, 2014 global marketing mobile ... alert people that they are thinking of them without incurring mobile charges. The practice is similar to the once popular Facebook “poke” or flavor-of-the-month app Yo in that it serves as a shorthand stand-in for “what’s up?” or “thinking of you.” The trend has become so popular that technology companies and brands are now leveraging it in their marketing strategies. Bangalore-based startup Zipdial offers brands technology that automatically disconnects calls after one ring. The caller is then sent ...
New Muslims Sep 11, 2014 fashion & beauty global marketing local culture ... brand campaign aimed at British Muslim consumers. The line includes a range of traditional British and Italian dishes, such as shepherd’s pie and lasagna, prepared in the halal manner.In the UK, Tesco markets earned $51 million in 2013 by directly targeting the country’s Muslim population. Beyond featuring Halal products, they appointed a marketing team dedicated specifically to Muslim consumers and extended hours around Ramadan to accommodate devotees who could only eat and shop late at night.In ...
Universal Invite Sep 08, 2014 communication gaming global marketing emojis messaging sports ... Ys demand for media, marketing, and concepts to be globally inclusive, allowing them to communicate and share across language and cultural barriers.Global Ys (GYs) are the most diverse and multicultural generation, a reality that has inspired an unprecedented height of tolerance, open-mindedness, and inclusivity among its members. Indeed, GYs are increasingly blurring and dissolving race and gender boundaries, and leading the charge to create an even more open and accepting culture. Because ...
The Omniculturals Sep 05, 2014 communication global marketing media & entertainment celebrities ... Young consumers around the world are more alike than different and they want brands to speak to them based on their shared global identity.Never before has there been a global youth population with such shared values, attitudes, and interests. Cultures collide on a regular basis, both in person and digitally—and among Global Ys (GYs), the result is more often communion than conflict. As such, we are seeing a shift away from multicultural marketing, instead leaning toward an Omnicultural ...
POP Marketing Jun 16, 2014 marketing media & entertainment content marketing ... make their way into the larger cultural conversation. MAKE FUN The rise of parody discussed in POPfans has applications far beyond superfan communities. We’re seeing an influx of parody in a range of categories and, gradually, in marketing, too, as brands make their own efforts to get in on the comedic action. Parody’s rapid rise to new media prominence stems in large part from the unprecedented savvy of today’s culture consumers. As media connoisseurs whose immoderate consumption habits have been ...
Global Culture Marketing Tips Jun 25, 2018 ... These marketing tips and examples offer guidance and inspiration for engaging global youth around popular culture. Getting young consumers to pay attention to your brand is harder than ever in today's crowded market, making it increasingly important to engage in the conversations they're already having around popular culture, rather than taking them away for such. In fact, two-thirds of global youth believe brands need to have a popular culture component to be relevant and nearly seven in 10 ...
Consumed Takeaways Mar 21, 2014 marketing retail technology branding e-commerce mobile ... Marketing directives to inform your future approach to the shifting consumer landscapeCreate ways for them to engage with products without necessitating a purchase.The contemporary definition of “shopping” encompasses a range of activities that don’t necessarily lead to purchasing. Young individuals—Zs, in particular—are just as likely to browse items as a source of entertainment, and share their favorites with friends as a statement of their personal taste, as they are to actually buy the item ...