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Macrotrends

Modern Love

... love is strongest among youth in China and India where young people traditionally have had less choice about their partners and believe that love and happiness can grow over time. Conversely, it is lowest in Western Europe where commitment in relationships has become more lax in recent decades. Rules of Attraction When it comes to looks, both men and women pay the most attention to a romantic partner’s face, eyes, and smile/teeth, while men also focus on the upper body and butt and women on height ...

Peer Improvement

... friends. In both countries, women are more likely than men to want to learn new skills from their friends—89% among women in the U.S. and 87% in the UK. Looking specifically at the generational differences, Millennials have a stronger desire to learn new skills from their friends than Zs.How strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I like learning new skills from friends | I like discovering new topics/interests from friends ...

Variety Show

... gender diversity, encouraging the inclusion of women in roles traditionally assigned to men or by showing them as characters that defy gender stereotypes. Dirty Rotten Scoundrels Rebel Wilson is headlining the remake of the 1988 classic comedy Dirty Rotten Scoundrels. While the original version featured two con men, one smooth and suave and one unsophisticated, trying to swindle a wealthy heiress of her fortune, the update will reprise the concept with the crooks as a pair of women and the ...

Opportunity Knocks

... anticipate moving to a new location 5 times in their lifetime.MAKING THE MOVEYoung people today are very open to new experiences and opportunities. Half of U.S. and UK Trendsetters would be willing to move to a new location even if they didn't know many people/anyone in the area. Another two in five say they would be willing to move to a new location even if they knew very little about the area. Women are more likely than men to be open to this type of change.Which of the following, if any, are true for ...

Culture Spotlight On Brazil

... additional 44% find new music from other countries/cultures through social media. Brazilian women are more likely than men to enjoy discovering new music, 63% versus 51%, respectively.Which of the following, if any, are true for you?Please select all that apply I like discovering new music | I find new music from other countries/cultures through social media Nearly half of Brazilian youth say they can enjoy music even if they don't speak the language.70% of youth in Brazil feel that in recent years ...

Brand We

... putting a generational spin on their attitudes regarding weddings in general. As gay marriage becomes less of an issue and more of a foregone conclusion, longstanding gender restrictions and tropes surrounding weddings are also being broken down. With the decision to marry being a joint decision arrived at by both parties, weddings are becoming more inclusive of both genders. Men are assuming a more active, enthusiastic role in the planning than was seen in previous generations, with some even now ...

Global Movie Trends

... positive change within and around long-standing and now highly visible gender inequality issues. As visible as these issues have been in Hollywood recently, gender disparity is not just confined to the entertainment industry: alarmingly, the World Economic Forum predicts that the global gender pay disparity could take up to 170 years to close and notes that there is no country on earth where women make as much as men for the same work. This reality is starting to undergo a shift: 73% of global youth ...

Retail 2.0: A.I., AR & VR

... to see more augmented reality in stores, and this rises to 23% of Trendsetters in the UK and 21% in the U.S. Interestingly, there's a noticeable gender divide: far more men than women would like AR options when shopping in-store. Men are more likely to prioritize gaming as a hobby, thus making them already primed for this kind of tech. As brands continue to roll out this technology and more customers experience it, it's likely all of these numbers will increase. - Brands Using Augmented Reality ...

Leaning Out To Lean In

... because of the fatherhood bonus that has historically occurred in tandem with a motherhood penalty, favoring men and not women. Because having children boosts their happiness overall—more than 90% in both the U.S. and UK find satisfaction in their lives as parents—they’re eager to prioritize work-life balance, which makes them more effective in the workplace. In fact, 89% of working parents in the U.S. and 84% in the UK say they are more or as efficient at work since having a child. Thus ...

Play The Game

... U.S.) play a sport at least weekly, including more than half of Trendsetters (65% in the UK and 52% in the U.S.). Men in both countries are considerably more likely than women to play sports weekly and to say they can’t live without playing, but this does not discount that nearly half of women in both countries play sports at least monthly. (It’s of note that young people are defining sports on their own terms as they broaden the industry [see Leagues of Their Own]). While these numbers are ...