128 results for '"messaging"'
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Macrotrends

India's Missed Call

... Ys in India have found a workaround for the high cost of phone bills; they’re calling people and hanging up to signal they want to talk.In most countries, people who wish to avoid phone conversations while still communicating with friends and contacts default to text messaging. In India, however, where costs for both voice calls and sent texts can be prohibitively high, Ys have devised a clever workaround: the so-called missed call. Simply by dialing a friend and hanging up, they are able to ...

Consumed Global

... configurations of its bags for $340, each containing big ticket items such as an 11-inch MacBook Air, an iPad Air, or an iPad Mini, among smaller goods. While contradictory to the nature of the tradition, some retailers have also begun to advertise the contents of their bags, to assure shoppers that they’re making a worthwhile purchase. Japan’s App Line Offers a Marketplace for Consumers Japan-based messaging app Line has rolled out a peer-to-peer marketplace called Line Mall, where users can buy and sell ...

Marketing Tips

... ignored by financial institutions (see Dollars And Sense). They long to be more confident in this area of their lives, but without relevant resources, money can be a source of stress and confusion. This presents a key opportunity for brands, even those outside of the financial sector, to provide tips, guidance, and relevant messaging that acknowledge their financial circumstances and empowers them to make the most of their money. In particular, consider ways to make financial information digital ...

House Funders

... live in a house with a brother or sister and his/her significant other and/or their own to cut back on costs. In some scenarios, a sibling may be the owner of the house and ask others to pay rent in order to be able to afford it, while for others, siblings can be co-owners. Given this new reality, brands need to reflect these modern living scenarios when creating marketing, messaging, and entertainment aimed at homebuyers and homeowners. Homeownership is also made possible by the abundance of ...

Accelerated Adulthood

... social media campaigns or by hosting IRL panels and meetups.With nearly unlimited access to content, Zs are leaning toward that which represents real-life scenarios in a mature way that allows them to explicate their own meaning. Though messaging shouldn’t be too contrived or cutesy, it can still express positivity.Zs are very interested in politics and consider it more cool to know what’s going on in the world than to have a popular social media profile. Rather than appealing to the vanity of ...

Glutton Goals

... long time in the making. In addition to health-focused messaging from parents and schools, Zs’ digital access has made them highly informed regarding what they eat and drink. There’s simply more transparency surrounding what goes into food and beverages than there used to be, not only due to the rise of the farm-to-table movement popularized by Ys but also because young people’s myriad dietary restrictions and allergies have necessitated widespread labeling of ingredients. They’re educated about ...

15 Minutes Of Fandom

... discovering new brands that blend well with your own. For direction in doing so with up-and-coming companies, check out Brand Mentorships. As an amalgamation of culture, young people want to see people like them in brand messaging. Look for influencers and celebrities whose unique culture blueprints resonate in their personas. Young consumers don’t demonstrate core behavior anymore, so identifying potential consumers can be more challenging. Look beyond surface displays of culture to identify new non-core ...

Over Stimulation

... push a narrative that celebrates busyness, urging consumers to be in constant motion, but some brands are wising up to the fact that modern youth’s attitude toward such messaging has shifted given their state of burnout. With this knowledge, brands are rewriting the script by creating ads that celebrate rest and relaxation. As part of its "Make It Chill" campaign, several Coors Light ads focused on the appeal of relaxing at home alone (with a beer, of course). Coors explicitly stated the reasoning ...

Self Made Marketing Tips

... live their lives on their own terms as it gives them the freedom they crave. - 2. Acknowledge their financial realities. - Gen Ys are faced with numerous financial obstacles and have distinct habits from their predecessors when it comes to saving and spending (see The Fund-amentals). Brands across all categories need to acknowledge their modern circumstances—particularly their challenges—in messaging and marketing, and ensure they don't alienate Ys who might not have much savings ...

Some Other Time

... rather than in the moment. Even with stories on Snapchat and Instagram that disappear, they have 24 hours to like or comment. They know they have a grace period, and they’re leveraging such not only to reply when it’s convenient but also to reply with a thoughtful message, which is of growing importance as they seek to have more quality over quantity in their social interactions. The immediacy of messaging has faded, both in terms of excitement to receive a note and the need to reply, even among ...