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Macrotrends

Global Culture Marketing Tips

... feel that in the past year, it has become more important for brands to engage in popular culture. Below are takeaways and examples to guide your brand in participating in popular culture, from art and music to movies and gaming. - 1. Be Design-Forward. - Young people around the world are passionate about art/design, and seek to celebrate it in their everyday lives. To them, it's not enough to simply admire art from afar, but rather, they're looking to interact with it to showcase their ...

Pop In

... are more likely to do the sharing if they get to drop themselves in the entertainment, meaning that brands should seed virality and give youth the tools and encouragement to do so.While this trend is occurring the most thus far with entertainment, from TV and movies to music and gaming, it's starting to infiltrate other areas of popular culture. In the art realm, global youth are gravitating towards street art, museums, and even digital tools that invite them to Pop In various works. For instance ...

Accelerated Adulthood

... these days,” accompanied by a shake of their head. However, the Internet era makes it seem that Zs are growing up even faster than youth of previous generations because of their ability to discover “adult” content prior to becoming adults.  With unprecedented access to sophisticated content, be it news online, mature movies and TV shows on streaming services, or uncensored opinions and photos on social media, it’s become increasingly difficult to shelter youth in an “age-appropriate” bubble ...

Reality Bites

... even at the movies (though it may earn them glares), but not so when a headset obstructs their view.I always think of Disney World. For example, the Back to the Future ride is a staple there, and it’s in VR. Video games like boxing and other physical sports would be cool in VR. Maybe even a Real World type of show or game that places the viewer in the middle.SABRINA, 34, TXThe obstructive nature of headsets doesn’t just prevent youth from multitasking, it also stops them from an even more ...

Side Buy Side

... truly exceptional, as it will get back to one's friends and influence their opinion of that brand.INFLUENCE OF OPINIONSFriends' opinions have a very large influence among youth today, and cover a wide array of topics. Three-quarters of youth in the U.S. and UK feel their friends have at least some influence on the TV shows and movies they watch, even more so among U.S. Trendsetters (88%) and those aged 14-20 in the UK (81%). Another 72% of youth in the U.S and the UK note the influence their friends ...

Show Your Emojins

... to interact with one another in fun and inventive ways. In increasing numbers, Ys and Zs are using emojis to create riddles and games and play “virtual charades.” They are reenacting TV shows, movies, and songs through emojis, and translating the emoji missives texted to them by their peers. Much of emojis’ appeal is that they require people to flex their creativity to relay messages using just a limited number of icons. Hundreds of symbols exist, but the challenge (and fun) lies in finding ones ...

Free For All

... to engaging with a brand.FREE TIME ACTIVITIESAmong Trendsetters, more than eight in 10 in the U.S. and seven in 10 in the UK, do each of the following in their free time: listen to music, watch movies/TV shows, watch TV/videos, and browse social media. In both countries women list each of these items more so than men, as do Gen Zs in the U.S. Outside of these top five free time go-to’s, other passion-based activities arose. Four in 10 youth in the U.S. and UK, as well as 73% of U.S. Trendsetters ...

Opportunity Knocks

... , passions including outdoor activities (e.g. hiking, gardening), foodie culture, and the movies/film scene are toward the top of the list for youth in the U.S. and UK. They are willing to move to an unknown place if they know that they can tap into their passions, and because modern youth are more likely to build community around such passions than a specific geographic location, they don’t need to ensure that community is available in a new neighborhood before moving there.OPPORTUNITY NOMADSI get bored ...

Family Ties

... relationships and their kids’ productivity, so it follows that many of their favorite ways to enjoy quality time are ones that allow their children to improve their health, expand their mind, and become more creative. While parents in both the U.S. and UK say that playing with their kids (66% and 62%, respectively) and watching TV and movies (58% and 54%, respectively) are the top ways in which they have quality family time, moms otherwise like to spend time outside or read books together. Dads, on the ...

Social (TV) Network

... that by distributing original documentaries exclusively for Snapchat. Entertainment properties can also release actual entertainment about the creation of their TV shows or movies on social platforms in order to bring fans into the development process, extend the story of their properties, and drum up more interest for the work itself (see Scene Stealers).Social media is a huge part of what I watch. Honestly, I watch my Twitter/ Instagram/ Snapchat more than I watch TV. AMARI, 20 ...