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Macrotrends

Free For All

... lives in a constant state of worry, which is only exacerbated by their access to technology and exposure to a 24/7 news cycle. But unlike Ys, Zs have been raised by Gen Xer parents whose practicality and cynicism has instilled a sense of realism in their children. This has made Zs a very self-aware cohort who can recognize the drawbacks of going overboard with their efforts, making Zs more likely to compartmentalize different areas of their lives, try to attain work-life balance, and take the ...

Over The Influence

... board in exchange for "exposure." Some hotels have publicly lashed out at influencers' entitlement, even banning them from their properties, while an LA-based ice cream truck owner posted a sign saying that influencers would be charged double, which quickly went viral. News of influencers asking for these types of excessive handouts don’t always sit well with consumers, as 62% of UK youth and 57% of U.S. youth say influencers are spoiled and 53% of UK youth and 49% of U.S. youth say influencers ...

OK, Boomer!

... to pivot, hustle, and constantly learn new things to stay afloat. Consistent with what Cassandra reported in The Burnout Report, Zs and Millennials feel enormous pressure and urgency to work hard to get (and stay) ahead. The new news here is that today there is an even stronger belief that with this hard work, it just might be possible.Government & PartyAs we have reported, one of the hallmarks of youth today (and indeed, the population as a whole) is a decades-long decline in the trust of larger ...

India's Missed Call

... new mobile ad format in India, wherein users can place a missed call by clicking on the ad. In the return call, the individual is then given brand-sponsored content, like music, celebrity messages, or cricket scores without using airtime or data.Unilever created Kan Khajura Station, a free, mobile entertainment channel that consumers could access through a missed call. Within 15 minutes of placing the call, KKS would call them back with 15 minutes of free Bollywood news, songs, jokes, and ...

Origin Story

... . Any time they consume the news from other countries, talk to friends in other countries, and browse social media, they discover aspects of culture in these places. By turning to these outlets, they aren't just perpetuating their own world view, but rather, seeing the world through the lens of others in far-flung places. Given this access, they likewise want a view into other countries from authentic entertainment—not one that is modified for their own culture. Much in the way that high ...

Through the Looking Glass

... from Evernote Web directly into their Glass Timelines—a particularly useful feature for those who use the organization tool for grocery shopping. CNN’s Google Glass app streams breaking news updates on 18 headlines per day, as well as tech, politics, and business news. Subscribers can read short summary stories on the lens or have them read aloud with accompanying video clips.Elle is the first magazine to launch a Google Glass app. Created in partnership with Google, the app features stories from ...

Fanning Out

... available for a game and choose their favorites angles. Meanwhile, Sky Sports has experimented with a “red button” offering that lets people play with their viewing angle, access highlight reels, and more. For many young fans, watching a highlight reel is more enticing than watching the game itself; they would rather have the best parts served to them on a platter than sift through boring time outs and commercials. It’s similar to how they’re consuming other types of content, like news. Unless a story ...

Gen Z Global Trends

... regard shopping as a social experience and are more confident when shopping with others (56%)—far higher than other generations—meaning brands will need to rethink their influencer strategies, welcoming more young men into the equation.  - CHINA: HI-TECH HOTBED - Zs in China (and their parents) favor toys with hi-tech elements and remote-control options that involve hand-brain coordination. Per a global toy news report, DJI, a world-famous brand of drones, is based in Shenzhen ...

Social Studies

... A look at the usage trends currently taking shape on the social platforms most relevant in young consumers' lives.For today’s marketers, studying up on the ever-shifting social media landscape is a mandatory assignment. Our Social Studies guide advances beyond the fundamentals, helping you to familiarize yourself with new trends and features across users’ favorite platforms, and the latest and greatest in social media marketing. FACEBOOK The biggest news circulating about Facebook of late is ...

Sense In Sensitivity

... Lessons for brands on how to respond in times of tragedy.When a tragic event takes place and dominates the news, brands are often unsure how to respond, or if they should at all. Yet, as people look to brands to make their lives better, they want them to offer aid and show their compassionate, human side—70% of youth in the U.S. and 64% in the UK would rather brands get involved than not get involved when large scale tragedies occur. As brands have the reach and influence to set the tone ...