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Macrotrends

The State Of The Sub/Urban

... Cities and suburbs are becoming increasingly similar, altering the ways in which people live, work, and play, and thereby the ways in which they interact with brands.Young consumers are craving change to the traditional ways of life in cities and suburbs. Rather than accepting the quality of life that either atmosphere offers, they're looking for cities to adopt the most appealing aspects of suburbs and vice versa in order to improve how they live, work, and play in either place. Whereas urban ...

Category Lens

... polarization through the creation of echo chambers and information bubbles. A recent study by the Knight Foundation and Gallup cited increasing concerns over the role that technology companies play in democracy. On the other hand, youth today are two times more likely to say that technology companies can make a positive difference in the world than other types of companies. For technology companies, this push and pull informs the following category implications.How might tech companies educate their ...

Home & Away Entertainment Trends

... countries, would like to have game stations/iPads available to them when they go to the airport, as such offerings allow people to be transported into another world as they wait to be transported to their destination. For young people, boredom is a pain point that they must endure in the airport, but gaming lounges and stations are cropping up, helping them turn the downtime into a chance for play. In addition to gaming options, some airlines have started to provide VR headsets in their lounges ...

Culture Spotlight On South Korea

... challenging topic for Korean youth, Guk also created a card game, Jellyple, that is centered around sex to help create more open conversations about the taboo subject.Work Hard, Play Hard: High Performance Pressure Is Offset With A Party CultureStress levels in South Korea are at a constant high as work hours are the second-longest compared to other nations in the Organization for Economic Cooperation and Development (OECD), and their pay is lower than average. This level of intensity can ...

Global Social Trends

... ;Welcome to help professionals meet up with other professionals to expand their network and establish themselves in their respective fields. Just as we're seeing young adults in the U.S. and UK devote more of their free time for networking purposes (see [Net]Work Hard, Play Hard), young adults in Sweden are as well. - CHINA: HOME SWEET HOME - While Millennials in the West are starting to spend more time at home in order to relax and get "me time" amidst their vibrant social lives, Chinese ...

R&R (Rest & Replay)

... being regarded as a relaxing way to create and have control, with GQ even saying it’s "better meditation than meditation." This outlook is a significant departure from the games that young people gravitated towards in years past, such as Flappy Bird, which was a hit, in large part, because it was so hard to play. Yet, now, young consumers aren't looking for more stress and frustrations in their everyday life; rather, they want entertainment to provide an outlet to cope. And while video games have ...

Culture Spotlight On India

... year, going to concerts/live music events has become more popular in my country Nearly two in five youth in India are interested in seeing brands create their own live events (e.g., festivals, lectures, performances). 75% of youth say that in the past year, fashion in their country has become more focused on heritage.GAMING PLATFORMS IN INDIAWhen playing games, nearly half of youth in India play mobile/app-based games. This is even true of women who tend to report lower than men in this ...

For Your Entertainment

... , listen to, and play. Knowing what each generation values when it comes to TV/movies, music, and gaming can help brands across all verticals better inform their strategies when it comes to reaching each cohort and creating content that’s For Your Entertainment. WATCHThe TV and movie landscape has changed dramatically in recent years, propelled by the rise of the Internet and streaming platforms, and the evolution of video entertainment is affecting audiences across all four cohorts who are now ...

Home & Away Marketing Tips

... Kiehl’s Loves campaign. The activation, which was Asia-Pacific-focused, taps a number of the region’s influencers to each represent a specific location for the campaign videos. Kiehl’s also created a Hydration Essentials set exclusively for the cities of Hainan, Bangkok, and Jeju, highlighting these cities and others with limited edition packaging designed by an internationally-acclaimed graphic artist. - 5. Play Host - Modern youth aren't settling down in one location to the same degree as their ...

Marketing Tips For Engaging Modern Parents

... their house becomes a home. Unlike many ads that feature both a mom and dad, this one doesn’t show the father as the secondary parent. - 3. Encourage physical play. - As kids today are swiping screens from the moment they first lay eyes on their parents’ devices, moms and dads are making a concerted effort to ensure that physical play is still a priority in the digital age. They want their children to develop an imagination (see The Freeform Movement), gain emotional intelligence, and be active ...