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Macrotrends

Set In (E)motion: The Guide to Gen Y Burnout

... subscription, “brandless” brands that offer quality items for less, and the like.SOCIAL BURNOUTYs were raised to be group-oriented, collaborative, and all about togetherness. These qualities have had a foundational effect on this cohort, leaving them being disposed to prioritizing social relationships in their lives. What’s more, shifting social norms—wherein Ys create their “chosen families” who fully support them in their individual modern lifestyles—have led them to treat friends as family ...

Tech Truths

... reach people at all times. Despite all four cohorts feeling connected via tech, Gens Y and Z are more likely to say that technology has enhanced the quality of their social relationships, with six in 10 members of both generations in the U.S. and UK feeling this way. By comparison, just over half of Xers and less than half of Boomers in both countries feel that tech has enhanced the quality of their social relationships, which is logical as they aren’t constantly connected to others via tech in the ...

True To Self

... life stages, teen Zs are more likely than Ys to share information about their friends, while Ys are more likely to share life events online. Which of the following aspects of your life, if any, do you discuss/share on social media? Children (BASE: Those who are parents) | Friends | Life events (wedding, baby) | Personal projects (cooking, creating) | Family life | Work (Base: Those who are employed) | Romantic relationships | Nothing ACCURATE PORTRAYALS Being so digitally connected is both a ...

Global Y Dream

... with social networking, the value of personal relationships has increased. Friends are more important than ever. Half of GYs say that strong relationships contribute to their measure of success in life. Unlike their parents’ generation, GYs’ sense of “family” is unconventional, blending actual family members, friends, coworkers, and even ex-partners into a new type of support network. They are drawing on others to fill gaps because they have fewer traditional family members to lean on. In recent ...

Global Home & Away Trends

... promote the social aspect of their co-living arrangements, the convenience of the amenities they offer, and the cheaper rents of the rooms. In Hong Kong, which boasts one of the most expensive housing markets around the globe, young workers are often forced to live at home with their parents until they can afford to move out on their own. Co-living developments there are marketed more as dormitory-esque residences for students and communal residences designed to foster inter-apartment relationships ...

Family Ties

... relationships and their kids’ productivity, so it follows that many of their favorite ways to enjoy quality time are ones that allow their children to improve their health, expand their mind, and become more creative. While parents in both the U.S. and UK say that playing with their kids (66% and 62%, respectively) and watching TV and movies (58% and 54%, respectively) are the top ways in which they have quality family time, moms otherwise like to spend time outside or read books together. Dads, on the ...

The Malevolution

... they want to enjoy similar social freedoms like the ability to express emotion an vulnerability without fear of backlash. Skeptics might balk at this notion since men have been privilege to far vaster freedoms than women throughout history, but as author and former professional football player Lewis Howes asserts in The Mask of Masculinity: How Men Can Embrace Vulnerability, Create Strong Relationships, and Live Their Fullest Lives, men are being held back by socially prescribed pressures to ...

The New Social Order

... or her followers. Sponsored content that is out of step with the rest of the celeb's feed is glaringly obvious and the audience is more likely to skip right over it. But sponsored relationships that feel like a natural extension of the influencer's persona can have far more sway, particularly when it's for a brand, issue, or cause that they feel strongly about. Brands are increasingly turning to micro-influencers to promote their products. Industry experts vacillate in terms of what follower ...

School Of (Work)Life

... work see, too. And as conversations between coworkers have migrated from email to less formal methods of communication, such as IM and text message, their relationships have become more personal. Digital access also affords modern employees the opportunity to take their work home and shift their hours, so they don’t need to feel bad about socializing frequently in the office and not getting everything done during the standard business hours. In fact, 54% of young adults and 62% of Trendsetters ...

To Your Heart's Content

... way to brace themselves for the challenges ahead. Both types of programming serve an important role for Ys and Zs as they're overstimulated and overwhelmed by the world around them. They desire both "contentless content," which helps them relax, as well as shows that remind them they can be a positive force as they return to their jobs, hobbies, and relationships. - ADVERTISING THROUGH “CONTENTLESS CONTENT” - RitualThe vitamin company created a video for its social platforms that showcased the ...