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Macrotrends

The Self-Improvement Revolution

... to them to continually take steps to progress in life.The ways in which the self-improvement revolution is taking hold are discussed throughout this report. Across all of their betterment efforts, Ys and Zs are acting as a Control Center, taking matters into their own hands and often leveraging tech to establish a baseline, and from there, determine what's best for them personally. When it comes to knowledge, young people's access is transforming what and how they learn; they're striving to ...

Culture Spotlight On Spain

... % compared to 40% of males. Youth listen to alternative/indie (28%) and jazz or classical music to a lesser extent, though men do report a higher frequency of listening to these genres than women.How often do you typically listen to the following genres of music?Always/Often Summary Pop/Top 40 | Alternative/ Indie | Jazz or Classical 57% of youth in Spain agree the best way to experience another country/culture is through its sports.FOOD & BEVERAGES IN SPAINFood/drink is an important part of ...

Realistic Optimism

... Youth have a bleak outlook about the direction of the world, but their characteristic optimism is driving them to reconcile such negativity through new approaches to societal betterment.While the youth population is divided across political values, a unifying sentiment clearly emerged throughout the research conducted for this report: these are dark days. While they have adjusted in the aftermath of numerous tragedies and economic hardships throughout their lives (namely, 9/11 and a historic ...

Global Innovation Trends

... writing skills. While the schools where this technology has been implemented report that the algorithm-based program still makes mistakes, the deep-learning algorithms are constantly building on their knowledge base and training on human teachers’ grading and comments. The entire project, which has been in development for 10 years, has been shrouded in secrecy as both the participating schools and the government refine the program. - China: Robot TV Shows - While entertainment about  ...

Free Spirit(uality)

... . Religion offers a unique sense of historical perspective that dovetails neatly with Ys’ interest in origin stories to better understand the world around them. Similarly, the rituals of religion provide Ys with a reliable security blanket that they can return to in moments of uncertainty, while also inspiring them to create their own traditions and modern holidays with friends (#Celebrate, The Cassandra Report, Fall/Winter 2014). So, while they may no longer need to rely on religion for community or ...

Game Of Life(style)

... . Media brands such as Refinery 29 and Deadspin are only amplifying fan involvement as they report on such trends, making it easier than ever for fans to add their voice to the mix. Fans' focus on the culture surrounding the game has become a key driver of sports in modern times. Consider baseball, which young Americans most commonly associate with food; they’ve taken this cultural overlap to a new level, particularly in stadiums. One of the main reasons they attend a game is to get the perfect, Insta ...

The Democratization Of Sports

... are more than just consumers, they are creators, and as such they are claiming a new role as authorities. The shift has been steadily progressing: the Football Ramble, launched by four disaffected soccer fans to offer the kind of commentary they wanted but couldn’t find from traditional sources, became the top sports podcast on iTunes a few years back, surpassing more “official” authorities such as Sky Sports and the BBC. The founding of Bleacher Report and Barstool Sports are much the same ...

Free For All

... utilize down time to take care of their mental health. As Cassandra has touched upon in The Generations Report, Zs are experiencing high levels of anxiety and stress that are pushing this young generation toward the brink of a mental health crisis (see Fear Factors). Consequently, free time to extricate themselves from the overstimulation they experience in their lives is an important priority to this cohort. To Zs, having free time with nothing to do, zero obligations to speak of, and nobody ...

Culture Spotlight On Mexico

... City as their top market on Spotify, as do many other smaller names like Hippo Campus and Passion Pit, meaning fans in Mexico City listen to these artists more than people in any other part of the world. Additionally, IFPI’s 2017 Global Music Report showed that Mexico has the world’s 15th-biggest recorded music market and is Spotify’s third-biggest market by volume of streams. Subscription based streaming services have greatly reduced Mexico’s piracy problem, particularly as Spotify ...

Influencer Marketing Tips

... comes to actual backlash—can be disheartening. What’s a brand to do?We created this marketing guide to distill the key points from every piece of this report into one easy-to-use compendium to help you navigate the influencer space. The information is pertinent across verticals and applicable regardless of brand size. When your brand is thinking about how to go about partnering with an influencer, check out the following marketing tips—for the payoff of influencer marketing can be ...