Global Bytes Dec 16, 2014 communication global retail activism On/Off ... , shoppers are attending pop-up events and scanning QR codes to make purchases. Even big box stores are entering the country without a physical retail footprint, finding that they don’t need one to reach coveted Y and Z consumers. A side benefit of taking this approach is avoiding the exceedingly high cost of real estate in major Chinese cities, though retailers still need significant marketing efforts to get noticed in the increasingly crowded marketplace. - International YouTube Stars - As Ys and Zs ...
POP Trends Jun 12, 2014 media & entertainment retail books music TV ... . Nordstrom, which has offered food via the requisite, old-fashioned department store restaurant for years, recently tested the operation of a more contemporary diner, called Sixth & Pine, and installed espresso bars for fading shoppers.In downtown LA, Acne Studio’s West Coast flagship has an attached coffee shop called il Caffè, Creative Director Jonny Johansson’s hometown favorite.SPINNING OFF As the retail battle for Ys’ hearts and wallets wages on, spinoff brands have become an ace in the hole for ...
Consumed Takeaways Mar 21, 2014 marketing retail technology branding e-commerce mobile ... of what’s new and emerging in consumer tech, and be brave about giving concept products a first chance. Concept pop-up shop STORY never fails to experiment with the established retail model. Click here to learn more about the themed retailer’s use of Perch, a prototype for interactive in-store displays. Be hands-on.Young people are seeking moderation in their customer service experiences. They don’t want associates hovering over them, but they do expect help to be at the ready when they have a ...
Consumed Global Mar 19, 2014 global luxury retail e-commerce sharing economy shopping ... Retail and shopping trends from around the worldCouriers in Russia Serve As Sales Associates & Stylists Russia’s vast size makes it a challenging place to deliver packages. On top of this, the country’s postal service is considered extremely unreliable, creating a high barrier for entry into the e-commerce space. To overcome these obstacles, numerous online retailers in Russia, including Lamoda.ru, Ozon.ru, and Wildberries.ru, are employing couriers who are also trained as sales associates ...
Shop Class Mar 18, 2014 retail brick-and-mortar experiences shopping Fauxsumerism ... cost, Gens Y and Z are seeking non-transactional retail experiences, outside of windowshopping, as brand and retailer points of entry. In response, retailers are increasingly programming their stores with classes, workshops, lectures, and assorted events that cement positive brand associations among consumers through enrichment opportunities that are both educational and entertaining—and, most often, free of charge. Moreover, these in-store experiences offer great incentive for consumers who may ...
Surprise & Delight Mar 14, 2014 marketing retail customer service e-commerce ephemeral ... process and surprise unsuspecting shoppers. The popularization of new era retail strategies like pop-up shops and subscription services has demonstrated that the notion of the unexpected continues to resonate with consumers. The rote quality of click-to-order shopping, though certainly not without value in terms of convenience, has triggered an emerging desire for shopping methodologies that possess an element of surprise. DIY bloggers and vintage collectors have, anecdotally speaking, been trading ...
Storefront Extensions Mar 13, 2014 retail technology brick-and-mortar ephemeral shopping virtual reality ... storefronts, simulating the always-on experience of the web in the real world. Shoppable walls, windows, and billboards let individuals browse and buy products offline at any time, and easily schedule delivery or pickup of the items they purchase. These technologies tend to mimic the act of online shopping, but on a larger and more public platform, intended to catch the attention of passersby. Also contributing to the growth of the always-on/offline retail landscape is a growing number of vending machines ...