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Macrotrends

Nesting & Resting

... can’t really breathe or rest until you decorate your space and make it yours.” Notably, it’s not just the living room, which is typically associated with hygge, that’s getting an upgrade. Bedrooms, bathrooms, kitchens, patios, and more are all potential canvases, offering brands ample opportunities to create products for these areas of the home more emblematic of hygge. For those with roommates—whether they’re teens living at home, college kids in dorm rooms, or older Ys saving money in ...

Fempowerment

... . I’m a feminist because there are both subtle and obvious inequalities between the genders and it affects every aspect of life. PRIYA, 17, WAThe changing entertainment landscape has also contributed to Zs’ awareness about and eagerness to propel feminism. In recent years, there’s been a rise in movies that feature strong female leads. Titles such as The Hunger Games and Divergent have helped young people realize that girls are just as capable of saving the world as boys, thus empowering them while ...

Set In (E)motion: The Guide to Gen Y Burnout

... , fitness, food, and general wellness verticals because they see this as an investment they can actually feel. Older generations were more willing to suffer through their jobs and grind to climb the corporate ladder because they knew that at the end of the day, they were able to own a house in the suburbs, and a car, and then eventually collect retirement and kick back to enjoy the fruits of their labor. Ys have no such guaranteed trajectory. So instead of scrimping and saving for far-off notions like ...

PREPAREnting

... —no small task for a small child to live up to. We’re already seeing the effects of such high expectations on the next generation. Founded by 4-year-old Alex Scott, Alex’s Lemonade Stand started as a typical childhood effort to raise money and quickly became a full-fledged foundation for cancer research. At age 15, after nearly a decade exploring and studying coral reefs, Dylan Vecchione founded ReefQuest, a non-profit aimed at saving the delicate ecosystem that plays a key role in our ...

Numbers Game

... The rise of in-game technology and data-driven performance metrics is changing both how sports are played and the way that young people engage in modern fandom.Across industries, data is gaining momentum as a powerful tool for driving decisions that, in the past, would have been based on unquantifiable factors, whether forecasting fashion trends, determining which ingredient will make a dish taste better, or even saving your love life. In sports, technology-driven data is emerging as a critical ...

Marketing Tips

... , the UK’s National Health Service teamed up with Tinder. Throughout the app, users saw messages after swiping right that said “if only it was that easy for those in need of a life-saving organ to find a match.” They were then encouraged to sign up and told it would only take a few swipes on the dating app.Durex Leading up to World Aids Day last year, Durex launched the #CondomEmoji campaign, in which it petitioned for the creation of the symbol. The brand asserted that the image would help young ...

Go Big Or Go Home

... pressure to always be planning something really fun for the weekend and to have big plans. To me, big plans means going to a concert, planning a themed party for the weekend, or doing something outdoors or adventurous.MORGAN, 21, NJThis social behavior is especially pronounced among Ys, who are an experience-oriented generation and tend to spend their money to enjoy the present, rather than saving for the future (see The FUND-amentals). And while Zs are more cautious about parting with their money ...

Innovation Halo

... out faster and reducing travel time. Previously, when Delta planes pulled away from the gate, they needed to be turned 90 degrees, so that they were lined up with the taxiway based on the design of most airport terminals. However, recently, Delta customer service agents at the Atlanta airport came up with a solution in which planes could be turned at a 45 degree angle, saving about one to two minutes each time a plane pulls out. While this micro innovation is a mere tweak to a process, each Delta ...

State Of The Art

... is just as bingeable and enveloping as they could want. And while the entertainment realm is seeing this trend manifest already, the implications for other market verticals are vast. Artificial intelligence is currently being used to streamline financial systems, revolutionize life-saving technology in the medical industry, and better aid in the growing and distribution of food to buttress global shortages and distribution inadequacies. But this innovation in the realm of creativity feels special ...