WELLth Investors Jun 01, 2015 community health & wellness money social life spending retirement saving social media ... unleashes a flood of chemicals in the brain that trigger the same types of bonding responses that make communal experiences like laughing, dancing, and worshipping such enduring aspects of human culture. In other words, sharing the workout experience helps turn fitness into a rewarding addiction, one that is amplified when Ys post their workouts on social media and receive positive feedback from followers [ROI (Return on Image), The Cassandra Report, Fall/Winter 2014]. The endorphins and ego boost that ...
(A)social Skills Mar 13, 2015 communication gen z social life friends social media ... less comfortable with technology-free interaction than older cohorts. As Alexandra Osslo explores in an article for The Atlantic, today’s youth is experiencing a heightened sense of anxiety about talking to people face-to-face. All generations experience social anxiety, which often sets in around adolescence, but modern technology can exacerbate the problem. Per Osslo, “Teens are using social media as a crutch, a replacement for the in-person interactions that help them develop socially.” In other ...
Feedback Loop Mar 06, 2015 gen z hobbies social media ... like getting feedback from friends on social media. They recognize that getting responses from their network and giving it to others is a way to grow. Zs are reacting to social media in a more positive and productive manner than Ys did at their age, regarding it as a way to identify their strengths and challenge themselves to hone their skills. Zs are certainly sharing online with the intent for self-expression and peer approval, but they’re also doing so to put themselves out there and see what ...
Real Time+ Dec 12, 2014 marketing customer service personalization social media ... and improve targeting in recent years. Even on social media, where brands can take advantage of users’ personal information, ads are adding little to the existing conversations that their followers care about. Marketing sometimes distracts from the actual reasons Ys and Zs are on social media—to connect with their friends and know what’s going on in the wider world. Oreo, however, changed the game in 2013 when it tweeted about the Super Bowl blackout, ushering in an era of “real time” marketing in ...
Ethical Click Dec 10, 2014 social consciousness household responsibilities privacy security social media ... before pulling out of a sponsorship or taking a definitive stance. This policing can, unfortunately, more closely resemble censorship, as users of social media platforms sometimes flag innocuous content such as a photo of a breastfeeding mother as offensive, which then causes the platform to delete the user’s profile. For example, Instagram user @daughterofthesun_, who now has 37,000 followers, has seen her account deleted several times for such photos; she was only reinstated after fans found ...
#Celebrate Dec 09, 2014 global social life friends social media #Celebrate ... Young consumers are embracing, and creating, new occasions to rejoice, no matter how big or small the event. Having grown up with social media, Gen Ys and Zs feel pressure to lead share-worthy lives. They want to make each day exciting and notable so that they have interesting content to post or boast about. This desire has produced an unprecedented tendency to #Celebrate the everyday both online and off. Young consumers are embracing and even creating frequent occasions to rejoice with their ...
ROI (Return On Image) Dec 08, 2014 social life social media Brand Me Digital Intimacy ... Gen Ys and Zs are increasingly crafting personal digital stories to sustain their audiences' engagement. While previous generations found satisfaction by living in the moment, Ys and Zs take pleasure not just in the experience at hand but also in the act of documenting it. Chronicling life is a priority, with nearly half of Mainstream respondents and 64% of Trendsetters saying that it’s important to have a record of an event. Now, new social media behaviors are emerging as a result of this ...
eLationships Dec 05, 2014 relationships social life social media Digital Intimacy eLationships ... viewers of a television series watch to see where a plot will go. Likewise, brands have an opportunity to bring fans deeper into their stories by revealing more behind-the-scenes content about their companies and products. These online sharers are, in some regards, the new celebrities as they offer a degree of transparency and authenticity that remains rare among traditional stars, even in the era of social media. I’ve had a friend that I’ve never really known, we’ve chatted for about a year, and we ...
Digital Intimacy Dec 04, 2014 relationships social life social media Digital Intimacy eLationships ... orchestrating mass marketing initiatives to forging more personal relationships with consumers and fans.With the ubiquity of social media, much of what young consumers have been sharing online in recent years has focused on presenting the best narrative of their lives, rather than reflecting an accurate depiction of who they are or what they really think. Now, Ys and Zs are seeking to present more honest versions of themselves online, giving digital connectivity the same authenticity and depth as that of ...
